Bold Upsell 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Bold Upsell

4.5

(10)

Pricing

Starting at $9.99 per month

About Bold Upsell

Upsell is a Shopify app that helps merchants drive more sales per customer and boost average order value. Upsell allows stores to create personalized upsell and cross-sell offers at key stages of the shopper journey to maximize revenue.

The app is designed for ecommerce brands looking to increase average order value. It works by letting merchants set up targeted upsell offers that are displayed to customers on product pages, in the cart, during checkout, after checkout, and even in post-purchase emails. Upsell uses intelligent algorithms to recommend higher-value products or complementary add-on items that encourage customers to spend more per order.

Key features of Upsell include quick and easy setup with no coding required, seamless integration with Shopify checkout, and the ability to enhance product discoverability. The app introduces shoppers to new or related products they may not have found on their own. Upsell also leverages powerful funnels to display offers tailored to each customer based on their on-site behavior and choices. Additionally, Upsell integrates with Bold Subscriptions to turn one-time purchasers into repeat subscribers, increasing customer lifetime value.

Bold Upsell Screenshots

Bold Upsell Pricing and Plans

Starting price: $9.99 per month

Free Trial

Free Version

Basic

$9.99

usage based, per month

No plan information available

Bold Upsell Features

Popular features found in Personalization
Behavioral Targeting
Behavior Tracking
Campaign Segmentation
Contextual Targeting
Customer Profiles
Engagement Tracking
Experience Management
Recommendations
Website Analytics
Website Personalization

Bold Upsell User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

30%

10%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.8

Functionality

4.4

Have you used Bold Upsell and would like to share your experience with others?

Phil T.

Verified reviewer

Retail

Self-Employed

Used daily for more than 2 years

Review source

Reviewed August 2019

Increases sales. Proven.

Increases sales substantially by recommending similar products. Works great. Must have.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to set up popup recommendations for items ordered based on the product type. Works great to have customers add more items before checkout. Great reporting interface.

Cons:

Nothing, really. Great app. Maybe a little pricey once you add in all of BOLD apps.

Andrea M.

Verified reviewer

Retail

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed April 2024

Great upsell / cross-sell tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Now also post-purchase upsell is being offered Upsells and cross-sells are easy to set up no fees per extra revenue generated, it is based on views only which is fair

Cons:

Pricing if you are just getting started could be a bit cheaper too bad the in-checkout upsell cannot be used if you do not have Shopify Plus but I guess that restriction comes more from Shopify itself and not bold upsell

Verified

Reviewer

Consumer Goods

11-50 employees

Used weekly for free trial

Review source

Reviewed December 2018

Mediocre app to use with BOLD Commerce Suite

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is easy to install on your eCommerce store especially if you have Shopify. The app interface is rather simple and allows you to create upsell offers for specific criteria.

Cons:

There is only one placement for the upsell offers as far as I could tell and that was a popup after adding to cart. I wish upsell offers could be build into product and cart pages.

Hannah F.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed November 2023

A good value upsell tool for SME Ecom

For the price it seems to be an effective tool for sme ecom

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Ability to duplicate for multiple similar products in bulk

Cons:

It’s a bit longwinded in setup - some ai tools to help autofill would help

David C.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2020

Cash cow

Money banger, i know some others alternatives exist doing relatively close the same thing, i haven't test those so I couldn't say.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to customize, eazy to grab sells we wouldn't have otherwise, it pays for itself fairly quickly.

Cons:

Pricey, still worth it but check out the pricing model before installing this to your storefront, i still woulnd't go back.

Paul R.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed April 2018

Really easy to increase your AOV!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's really easy to setup and get going. You can literally setup an upsell on your Shopify store and see results in a few hours, if not minutes. You can create upsells, cross-sells and even upsells after checkout, so it's easier for your customer to add something at the last second. Great app!

Cons:

The design of the pop-up windows leave a little to be desired. It would be great if they could be edited a bit more. The look on mobile isn't great.

Daniel B.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed April 2018

Delightful App for my online store!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Product Upsell pays for itself! I don't think there's any store that wouldn't benefit from being able to upsell or cross-sell once someone has added a product and begun the checkout process. Its a no brainer especially with the Bold Brain app.

Cons:

It's pretty straight forward, I don't see it having any major cons. Maybe it could benefit from having a better look on mobile?

Verified

Reviewer

Used other for free trial

Review source

Reviewed June 2018

Amazing app for adding a simple/easy upsell to any store

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about this software is that it's not in your face obtrusive to the customer experience. It's after the customer has committed to buy, and the product upsell is encouraged as something that adds more value to purchase. So 10/10 for sure.

Cons:

I don't really have anything against this software. There's nothing I don't like about it or reason I wouldn't recommend it to any merchant we work with.

Kyle G.

Verified reviewer

Used weekly for less than 6 months

Review source

Reviewed May 2018

A "must" for any ecommerce retailer.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

A "must" for any ecommerce retailer. Having some sort of upsell app will make you extra money in almost every circumstance. I especially like the post-purchase upsell option because it won't hurt conversions.

Cons:

Make sure that it has every feature you need and integrates well with all your existing apps because that isn't always the case.

Rey W.

Used monthly for less than 2 years

Review source

Reviewed July 2018

Product Upsell is a great way to increase average order value

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We sell clothing, but struggle to encourage our customers to spend more. We installed Product Upsell and it created a few upsells that immediately started working. Our customers are spending more with little effort from us.

Cons:

There is some liquid code changes that need to be made before it will work, but their team was able to help us out.

Showing 1 - 10 of 10 Reviews