HubSpot Marketing Hub 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

HubSpot Marketing Hub

4.5

(6205)

Pricing

Starting at $20.00 per month

About HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.

Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers.

HubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a po...

HubSpot Marketing Hub Screenshots

HubSpot Marketing Hub Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Marketing Hub Free

$0.00

per month

Plan includes:

Marketing tools
Sales tools
Content tools
Operations tools
Commerce tools

Marketing Hub Starter

$20.00

per user, per month

Plan includes:

Email marketing
Live chat
Forms
Simple marketing automation
Messaging Insights
Email and in-app chat support
Includes 1000 marketing contacts

Marketing Hub Professional

$890.00

per month

Plan includes:

Includes 2000 marketing contacts
Teams
Social media
Dynamic personalization
Custom reporting
Marketing SMS
Lead Scoring App
Omni-channel marketing automation
Breeze social agent

Marketing Hub Enterprise

$3,600.00

per month

Plan includes:

Organize teams
Custom events
Limit access to content and data
AI social inbox insights
Multi-touch revenue atttribution
Customer journey analytics
Custom objects
Breeze social agent

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HubSpot Marketing Hub Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of HubSpot Marketing Hub
Activity Dashboard
Alerts/Notifications
API
Audit Management
Automated Publishing
Autoresponders
Calendar Management
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
CAN-SPAM Compliance
Chatbot
Click Tracking
Collaboration Tools
Competitive Analysis
Contact Database
Contact Management
Content Library
Content Management
Content Marketing
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Drag & Drop
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
File Sharing
Filtering
Form Builder
Forms Creation & Design
Google Analytics Integration
Image Library
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Capture
Lead Distribution
Lead Generation
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
Link Management
List Management
Live Chat
Marketing Automation
Marketing Management
Mobile Optimization
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Performance Metrics
Personalization
Pipeline Management
Post Management
Post Scheduling
Predictive Analytics
Prospecting Tools
Real Time Editing
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
Role-Based Permissions
Search/Filter
Search Marketing
SEO Management
Social Advertising
Social Media Integration
Social Media Monitoring
Social Performance Management
Social Promotion
Subscriber Management
Tagging
Template Management
Third-Party Integrations
User Management
Visual Analytics
Web Forms
Website Analytics
Website Hosting
Website Management
Website Publishing Options
Website Visitor Tracking
Web Traffic Reporting
WYSIWYG Editor

HubSpot Marketing Hub Integrations

Gmail

Integration rated 4.7 from 52 reviews

Salesforce Sales Cloud

Integration rated 4.0 from 45 reviews

Zapier

Integration rated 4.5 from 44 reviews

Slack

Integration rated 4.6 from 41 reviews

WordPress

Integration rated 4.9 from 39 reviews

HubSpot CRM

Integration rated 4.9 from 25 reviews

See all 202 integrations

HubSpot Marketing Hub User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

33%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.4

Dipak P.

Verified reviewer

Building Materials

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

Powerful all-in-one platform for inbound marketing teams

Overall, HubSpot Marketing Hub is a reliable platform for managing inbound marketing and lead nurturing. It’s especially useful for teams that want structured campaigns, automation, and clear visibility across the funnel without relying on multiple tools.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HubSpot Marketing Hub works well as an all-in-one platform for email marketing, lead management, and automation. The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother.

Cons:

Pricing increases quickly as contact volume grows, and some advanced automation features are locked behind higher plans. Reporting customization could also be more flexible.

Milena C.

Verified reviewer

Construction

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed November 2025

Robust CRM tool

Overall HubSpot Marketing is a great tool and can really help streamline marketing for businesses. So long as you take the time to learn about it you can figure it out with their training and customer support and really get your bang for your buck.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hubspot Marketing does so much. It also houses a ton of data for your company and can give you a ton of statistics and tools.

Cons:

It can be hard to learn to navigate and set things up if you have never worked with a CRM before and also can be a costly option especially for small businesses just starting out.

Reasons for choosing HubSpot Marketing Hub

We used it in tandem with Hubspot to compare the two for our business

Reasons for switching to HubSpot Marketing Hub

We used it in tandem with Hubspot to compare the two for our business

Aviral G.

Verified reviewer

Business Supplies and Equipment

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Good due to lack of other Marketing Automation tools

Overall Hubspot is great but they are expenisve and their trick to make more money with more contacts you have on the account is not right.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like Hubspot and they are progressing with AI and introducing new tools like their AI tool called breeze and Marketing studio etc

Cons:

It is still expensive and you can do a lot of things but they dont make it easy to use hubspot as an advanced user.

Graziana C.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Satisfactory Marketing Solution for Growth

HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized The tool creates a powerful marketing strategy with proper follow up mechanisms The visibility of marketing campaigns makes the software more efficient

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported The tool demonstrates a flawless integration with the CRM solution, and this supports actions such as data synchronization The tool has a friendly and clean UI, and this amplifies the campaigns and ensures no technical complexities The tool creates a vibrant performance analytics approach, making the app more efficient

Cons:

HubSpot has a high pricing issue and this keeps on expanding as the advanced features gets introduced The tool has automation limitations, more so on lower tiers

Verified

Reviewer

Non-Profit Organization Management

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Excellent tool, high price tag.

Great experience with the tool and it works great for us now, but unlocking the next stage will come with an enormous price tag. This tool is best suited for teams that will take full advantage of its capabilities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This platform feels very cohesive and brings together everything we need for our very small marketing team. The interface is polished and user-friendly. The biggest highlight for us is probably the reporting functionality

Cons:

Cost is the biggest barrier for us. Some of the more powerful features are locked behind higher-tier plans, so it’s easy to outgrow the lower-cost options. The pricing jumps significantly from the lower tier to the higher one.

Elena D.

Verified reviewer

Individual & Family Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

HubSpot Marketing Hub Is an Accurate Tool that Streamlines Our Contact Management and Email Marketing Processes Effortlessly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

HubSpot Commerce Hub is a reliable and accurate tool that helps us automate email marketing and contact management effortlessly. It is an affordable and simple to use platform that streamlines our billing and payment processes. The customer support of HubSpot Commerce Hub is reliable.

Cons:

I have been using HubSpot Commerce Hub for more than 2 years now, and I can confirm that it is highly impressive. No downsides.

Logan B.

Verified reviewer

Facilities Services

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2026

A great tool for SMB

HubSpot is an excellent CMS tool to manage all aspects of your business. The degree of ease and free classes to learn the system are amazing and get you up and running fast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved how easy it was to manage my leads from one location. I could market to them, have them fill forms on the landing pages I built, and update it inside the Hub. Truly an all-in-one tool.

Cons:

Lack of customizability unless you are willing to pay a premium price. Price tiers can be steep jumps.

Morris I.

Verified reviewer

Health, Wellness and Fitness

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Strong tool if you have all the features

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has a lot of helpful features and reporting. Is easy to learn, especially email, and you can quickly generate dashboards

Cons:

To access the more advanced features can be expensive but they are really necessary to get the benefits of an all in one platform.

Hannah K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Track your Pipeline with ease on HubSpot

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to track leads amongst a large sales team. I like the follow up reminders and pipeline features available on the platform.

Cons:

Wish it was easier to integrate with other platforms. The UI navigation is also not very intuitive but easy to manage once you get the hang of it.

Verified

Reviewer

Computer Software

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed December 2025

A great entry level solution

HubSpot has great value at the entry level as it integrates with its own all in one platform of tools for lead generation and marketing management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management

Cons:

Customer support could be better, as well as the overall ease of use with the user experience, navigation, and design flexibility

Showing 1 - 10 of 6205 Reviews

See All Reviews

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Stuck Between Options?

Our experts can help you compare HubSpot Marketing Hub with other top options, so you can find the best fit for your needs.

HubSpot Marketing Hub 2026: Benefits, Features & Pricing

Overview

About HubSpot Marketing Hub

HubSpot Marketing Hub Screenshots

HubSpot Marketing Hub Pricing and Plans

HubSpot Marketing Hub Features

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub User Reviews

HubSpot Marketing Hub Popular Comparisons

Other Top Recommended Marketing Automation Software

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