Selligent 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Selligent

4.6

(15)

Pricing

Starting at €0.01 per year

About Selligent

Selligent is a cloud-based marketing automation solution designed to help businesses create and manage marketing campaigns via email, text message, social networks, websites and through customer care channels. The solution serves businesses of all sizes across the retail, entertainment, media, hospitality and financial sectors.

Key capabilities include contextual personalization, behavioral targeting, campaign management tools and response analysis. The multi-channel consumer profile feature allows marketers to capture customer details from different platforms and build centralized client profiles for targeted marketing campaigns.

Selligent's email marketing tool is equipped with content authoring, batch processing, a survey builder and deliverability monitoring tools. Marketers can also send promotional messages via SMS and in-app push notifications. The social campaigning feature allows marketers to promote campaigns and engage with customers through social media platforms like Facebook, Twitter and Pinterest.

Support is offered via email and over the phone. Pricing is per year.

Selligent Screenshots

Selligent Pricing and Plans

Starting price: €0.01 per year

Free Trial

Free Version

Basic

€0.01

per year

No plan information available

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Selligent Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Selligent
2-Way Messaging
Access Controls/Permissions
Action Management
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
App Notifications
Audience Targeting
Automated Responses
Automated Scheduling
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Click Tracking
Communication Management
Contact Database
Content Creation
Content Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Communication
Customer Database
Customer Data Management
Customer Engagement
Customer Experience Management
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customer Touchpoints
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Reminders
Email Templates
Engagement Tracking
Experience Management
Form Builder
GDPR Compliance
Generative AI
Geolocation
Geotargeting
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Management
Lead Qualification
List Management
Mailing List Management
Marketing Automation
Mass Texting
Message Personalization
Messaging
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Open Rate Tracking
Performance Metrics
Personalization
Predictive Analytics
Preview Functionality
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Scheduling
Search Marketing
Segmentation
Shortcodes
Simple Mail Transfer Protocol (SMTP)
SMS Marketing
SMS Messaging
SMS Notifications
Social Marketing
Social Media Integration
Social Promotion
Subscription Management
Template Management
Third-Party Integrations
Unsubscribe Database
Visual Analytics
Visual Workflow Management
Web Forms
Web Notifications
Website Analytics
Website Personalization
Website Visitor Tracking
Workflow Management

Selligent User Reviews

Overall Rating

4.6

Ratings Breakdown

67%

27%

Secondary Ratings

Ease of Use

4.3

Value for money

4.7

Customer support

4.5

Functionality

4.7

Have you used Selligent and would like to share your experience with others?

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

Great Software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing about selligent is that I have had the best open rate in email campaigns if I compare with the rest of the tools I have tried.

Cons:

To mention something that I liked less I would say than the usability of some part of the interface, but overall it is good.

Othuke A.

Verified reviewer

Security and Investigations

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2024

Efficient Solution for Email Support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The program makes email communication and marketing efficient and manageable

Cons:

The speed the software has in making marketing is solid and has no wrong functionality

Jonny D.

Verified reviewer

Financial Services

51-200 employees

Used other for more than 2 years

Review source

Reviewed October 2019

Data modelling is amazing

Smart!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We selected selligent because we wanted to use our own data! Selligent has the best data management and construction in the market. It has enabled us to do truely unique and advanced things.

Cons:

It’s a desktop windows only application. It’s miles behind where it needs to be on web and in browser. Could be great but let down by slow development. They understand data and the future but need to catch up and fast!

Reasons for choosing Selligent

Data structure

Reasons for switching to Selligent

Enterprise advanced features

Anja S.

Used daily for more than 2 years

Review source

Reviewed August 2017

It is a very powerful tool with numerous features

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It is a very powerful tool with countless features ( of course it requires thorough implementation to be able to use it to the full extent). Implementation and configuration require some expertise, but once the system is set up properly, usability is quite good: - Setting up email & omni channel journeys is fairly easy using the journey map: components can easily be added by drag and drop and modified afterwards. - A/B tests can easily be set up. - Setting up and targeting user segments is also quite straight forward. - We set up & now use the SMS interface which also works without any issues. - We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.

Cons:

We feel that the reporting feature requires a lot of clicks and is not really clear & easy to read at one glance. We also see some room for improvement in the field of customer support regarding speed/responsiveness and thoroughness.

Matt R.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed August 2017

Efficient, Scalable Email Delivery Solution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Selligent provides a strong platform for very efficient delivery of large volumes of marketing emails. Proactive deliverability support, an easy user interface and very competitive pricing solutions make it a key part of our marketing strategies.

Cons:

The only negative is that data integration can be sometimes time consuming, they are developing opportunities to improve the data integration solution.

Nicola A.

Hospitality

Used daily for more than 2 years

Review source

Reviewed August 2017

One-Stop-Shop for CRM Campaign/Program Management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Complete campaign and CRM data management with limited need to involve IT. Life-Cycle Campaign Management Tool allows the execution of complex, multi-channel campaign flows in a simple drag and drop interface. Integrates forms and landing pages to allow seamless data flows between website and Message Studio databases. Efficiency in campaign execution with templates and multiplicative work flows. Facilitates multiple sub-organizations with users ranging from novice to campaign and data experts. Open Time Personalization with LiveContent allows for very cool functionality within email templates.

Cons:

Some functionality limitations in the drag and drop features, however these can usually be remedied with SQL coding.

Jan B.

Used daily for more than 2 years

Review source

Reviewed August 2017

Flexible data model + open API can handle even the craziest campaign scenarios

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- intuitive GUI that is easy to handle by marketing people - powerful A/B/C/D ... testing - great concept of Action List that trigger and control complicated scenarios - flexible data model and powerful rest api for data integration - SQL console for those whose who want to understand what happens under the bonnet - email delivery speed on GRID infrastructure

Cons:

- not that friendly for MAC users. Requires a tiny exec component installed on PC to run Campaign environment. - very detailed privilege tree, requires some time to master

Nick W.

Verified reviewer

Marketing and Advertising

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed July 2017

Selligent gives me a wide variety of advanced functionality to implement efficient email campaigns.

We have gained the ability to setup automated email campaigns and include dynamic/live content within messages to better personalize our campaigns. This is something we could not do on our previous platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about the platform is the ability to set up Life Cycle Marketing programs with as much personalization as my data model can support.

Cons:

Sometimes we encounter system bugs that pop up that hinder us from completing campaigns however the Selligent support staff always give us solutions and system updates are regularly released.

Laura F.

Used daily for more than 2 years

Review source

Reviewed July 2017

Excellent Product and Relationship Management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It seems that nearly anything we dream up, this software can accomplish. Even if it's not out of the box, our Relationship Manager and the technical support staff are quick to research and implement any necessary steps in accomplishing the feat.

Cons:

Under the weight of our daily work and large file size, the user interface and some processes are prone to occasional lag. When this occurs, we are able to work with support to clean things up and restore to normal speed very quickly.

Verified

Reviewer

Computer Software

Used weekly for less than 12 months

Review source

Reviewed January 2018

Automation is magical