Fathom 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Fathom

4.5

(2)

Pricing

Starting at $15.00 per month

About Fathom

Fathom is a simple yet powerful Google Analytics alternative that protects visitor privacy. The software provides easy-to-understand website analytics without using cookies or collecting personal data. Fathom is trusted by Fortune 100 companies, banks, governments, and businesses of all sizes looking for privacy-focused web analytics.

Fathom is designed for companies who want accurate website analytics while respecting visitor privacy. The software is fully compliant with privacy laws like GDPR, CCPA, and PECR. The lightweight script loads faster than Google Analytics, improving site speed. The easy-to-use one-page dashboard provides key metrics and insights without requiring training.

Fathom's key features include a Google Analytics importer to retrieve your historical data, unlimited data retention to store analytics forever, an all-sites overview, email reports, UTM tracking, and more. The software integrates with all CMS and frameworks. Fathom offers a 30-day free trial to test it out.

Fathom Screenshots

Fathom Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Basic

$15.00

flat rate, per month

No plan information available

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Fathom Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Fathom
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
API
Campaign Analytics
Charting
Conversion Rate Optimization
Conversion Tracking
Customer Journey Mapping
Dashboard Creation
Data Visualization
Monitoring
Multiple Site Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Reporting/Analytics
Sales Trend Analysis
Search/Filter
SEO Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Visual Analytics
Visualization
Website Analytics

Fathom Integrations

Drupal

WordPress

Webflow

SavvyCal

Kit

Fathom User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

3.0

Functionality

4.5

Have you used Fathom and would like to share your experience with others?

Waquas H.

Verified reviewer

Automotive

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed November 2022

Easy Visualisation for Xero data

The onboarding team were really helpful to get us started on Fathom and they're always releasing new features to the platform to make it even better!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The visualisation is the best part of Fathom, it easily transposes your data in Xero into visualized graphs and charts. It has loads of pre defined templates that can be used straight away based on your data from Xero

Cons:

I think some of the UI/UX can be confusing, they use grey boxes for confirmation buttons which can be misleading as it looks like they are greyed out but in actual fact it's just the colour scheme they use.

Reasons for choosing Fathom

Fathom felt a lot more modern and intuitive

Vendor Response

I believe you've reviewed the wrong Fathom Analytics here. We don't connect with Xero or offer financial reporting - we're the privacy-focused, GDPR compliant Google Analytics alternative. Cheers!

Replied November 2022

Jack F.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed July 2022

Brilliant addition to QuickBooks

Fathom works immediately after pairing with your QuickBooks account and is a great tool for understanding your financial data without the need to export to spreadsheet and spend time querying, analysing and producing manual reports.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is brilliant at displaying key company performance metrics in both detailed and summary views that look brilliant and allow us to make decisions quicker.

Cons:

I can not think of a current feature that the software has that we use and would like to see improved.

Vendor Response

Hi Jack, thanks for the review, but I believe you are talking about a different Fathom company. We're the privacy-focused analytics company, not the Quickbooks integrated financial reporting software.

Replied July 2022

Showing 1 - 2 of 2 Reviews