Freshmarketer 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Freshmarketer

4.4

(25)

Pricing

Starting at $15.00 per month

About Freshmarketer

Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing.

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Freshmarketer offers a heatmap tool that provides a summary of visitor clicks and mouse movements in real time. Users can track revenue and measure the monetary value generated from each click. The solution also provides tools that allow users to detect device types, and heatmaps can be generated for mobile, tablet and desktop devices. The funnel analysis tool helps users identify the visitor drop-off on multi-page website.

Freshmarketer provides integration with Google Analytics, which allows users to view reports and analyze variations in real time. A visual editor enables users to create variants of web pages for A/B testing. Additionally, Freshmarketer offers a session replay tool, polls and feedback collection.

Support is available via phone and email. Pricing is per month, billed annually.

Freshmarketer Screenshots

Freshmarketer Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Free

Pricing available upon request

Plan includes:

24x5 Support
Email Marketing Campaigns
Reach upto 500 monthly email sends
Contact and list management
Web tracking & forms
Social media campaigns
Activity timeline
Marketplace integrations
Live chat

Enterprise

$15.00

per user, per month

Plan includes:

Up to 20x monthly email sends
WhatsApp, SMS/MMS marketing
Freddy AI
Transactional emails
Facebook & Instagram custom audience
Advanced segmentation
Automated customer journeys
Landing pages
Conversion & revenue attribution
Advanced webhooks

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Freshmarketer Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Freshmarketer
Activity Dashboard
Ad Optimization
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
API
Audience Targeting
Automated Responses
Behavior Tracking
Campaign Management
Campaign Segmentation
Campaign Tracking
Chatbot
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Journey Mapping
Customizable Templates
Data Import/Export
Data Visualization
Email Campaign Management
Email Marketing
Form Analytics
For Marketing and Advertising
Form Builder
Funnel Analysis
Heatmaps
Landing Pages/Web Forms
Lead Generation
Lead Nurturing
List Management
Marketing Automation
Marketing Management
Mass Texting
Multi-Channel Data Collection
Multi-Channel Marketing
One-to-One Messaging
Performance Metrics
Personalization
Post Scheduling
Real-Time Analytics
Real-time Conversations
Real-Time Monitoring
Real-Time Notifications
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Scroll Maps
Segmentation
SMS Messaging
Social Marketing
Split Testing
Statistical Analysis
Template Management
Templates
Visitor Tracking
Visual Analytics
Visual Editor
Website Publishing Options
Workflow Management

Freshmarketer Integrations

Shopify

HubSpot CRM

PandaDoc

HubSpot Marketing Hub

QuickBooks Money

Freshdesk

See all 8 integrations

Freshmarketer User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

36%

Secondary Ratings

Ease of Use

4.1

Value for money

4.0

Customer support

4.2

Functionality

4.2

Have you used Freshmarketer and would like to share your experience with others?

Jake C.

Verified reviewer

Internet

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

Efficient Multi-tool for your Marketing Team

Ratings Breakdown

Ease of use

Functionality

Pros:

Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Cons:

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed November 2018

All-in-one tool for marketers

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

Cons:

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Vilius L.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for free trial

Review source

Reviewed October 2020

Conversion rate optimization doesn't work at all, Support is tragically bad

The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product. The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was really widely marketed, you can found something advertised about freshmarketer on the every search query.

Cons:

The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.

Reasons for choosing Freshmarketer

Because of features and price

Reasons for switching to Freshmarketer

I thougn that freshmarketer would be alittle bit cheaper and wanted to test out the platform.

Verified

Reviewer

Used daily for less than 12 months

Review source

Reviewed April 2018

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.

Cons:

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for free trial

Review source

Reviewed May 2019

Insane Insights

You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.

Cons:

It takes time to set up the first test. Just like everything, there is a learning curve involved.

Suhayl Del Carmen B.

Verified reviewer

Internet

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed September 2018

Very good tools for digital media and with A / B tests

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.

Cons:

I have nothing against this software, my doubts were quickly addressed when I needed help.

Verified

Reviewer

Information Technology and Services

201-500 employees

Used daily for less than 6 months

Review source

Reviewed September 2019

VERY GOOD MARKETING TOOL

With A/B testing you can make necessary changes in product , website etc and retain more customer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A/B TESTING this one thing is best . You can understand your customer using various heat maps . You can know which part of website customer spend maximum time and which part he was reluctant to enter information.

Cons:

performance and speeds needs to improved . Better tutorial needs to be designed for new people . At times system is very slow

Arup D.

Verified reviewer

Computer Software

51-200 employees

Used daily for unspecified

Review source

Reviewed February 2018

Useful, easy and cost-effective

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

URL clubbing for a single step in funnel Clicks on sections shown as percentage of the total clicks Simple UI

Cons:

Set up and onboarding should be made easier Should have an advanced feature of account based attribution

Verified

Reviewer

Education Management

11-50 employees

Used daily for free trial

Review source

Reviewed September 2022

Great Marketing Automation Tool

Overall freshmarketer was good in contact management but we were disappointed with email marketing results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I used freshmarketer along with other marketing automation and email marketing tools to decide upon one tool that we will be using. We used contact management and email marketing features of freshmarketer. Both the features were great. Email marketing had a higher spam rate.

Cons:

The spam rate of email marketing was high initially. We tried various ways to stop mails from going to spam but it took lot of time.

Kelsie M.

Verified reviewer

Food & Beverages

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed August 2019

Freshmarketer: tool for powerful thermal maps

Highly recommended to achieve better results with the analysis of elements on thermal maps. It will be very helpful for small businesses that wish to optimize their sales funnel analysis, and the document mapping processes with which they work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We really liked that thermal maps are so dynamic. The communications panel is extensive, and very varied. Different customer behaviors can be added to the mapping processes, and website analysis can be done.

Cons:

It should be noted that freshmarketer does not integrate into online survey management pages. We have tried to use it to work with surveygizmo and the results have not been as satisfactory. It does not handle tests of variants internally, and it takes time to segment the campaigns.

Showing 1 - 10 of 25 Reviews

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