Path Social 2026: Benefits, Features & Pricing

Path Social offers a nice solution to marketing teams that want to increase their organic reach on Instagram. Technologically the platform is quite simple from IT and system perspective. It is a separate service that our marketing department uses with very little direct interaction from my side. Experience is pretty hands-off, which is also a huge plus. Its value is subject to the marketing team’s objectives, since it does not directly tie into our core technically-driven infrastructure.

Path Social assisted in tackling the monotonous task of Instagram growth: discovering and reaching niche-relevant audiences. Before we used it, our team spent a lot of time manually researching accounts and engagement opportunities for client programs. We were able to structure our discovery more with Path Social’s targeting options. This made the work less of a chore, allowing us to put more efforts into content planning, campaign coordination, and consistency across client accounts.

I only wanted to reach 70 thousand followers, I needed about 150 to do so and from one moment to the next all the new followers were private accounts, none of them were native and no one seemed interested in my topic. So we saw that they were all fake, bots or spam. Now we are in the task of deleting all those followers, apart from that when you ask to cancel, you cannot close your account yourself.

It's a positive experience and worth it for creators looking for a steady push in reach, helping boost visibility and maintain consistent audience engagement.

Totally Useless Service and Customer Service is next level worst because from last 2 months scenes i contacted and tell me to solve my issue but every time they just tell me like team working on my issue but common man can understand any technical or any issue not take 2 months upper then i bought yearly subscription so in-short they just waste my time and make me frustrate and for refund they have only 7 days refund policy which also not possible time to test the platform.

work customer service and everything because I'm connecting with team more then 2 month but still not getting solution.

I have an extremely bad experience with the tool. I bought a yearly plan and had to cancel within 2 weeks as they only provide fake Instagram followers and their support team doesn't even reply even when they do they just stall you so that you keep paying for the subscription.