Marvin 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Pricing and Plans
Features
Integrations
User Reviews

Overview

Marvin

4.8

(12)

Pricing

Pricing available upon request

About Marvin

HeyMarvin is the #1 AI-native customer insights platform. Teams use HeyMarvin to turn scattered customer knowledge into shared understanding the whole company can act on.

Most companies are sitting on years of valuable user research, brand studies, market data, and customer feedback buried in folders, decks, and disconnected tools. HeyMarvin turns all of it into a searchable, intelligent knowledge repository that grows smarter over time. With 30+ native integrations continuously pulling in data, anyone across the organization can search, ask questions, and get cited answers instantly.

Need to run research? HeyMarvin lets small teams deliver like a team 10 times their size. Run hundreds of AI-moderated interviews simultaneously, capture live conversations with automatic transcription, and analyze thousands of data points without losing the nuance that makes qualitative research worth doing. Every answer cites back to real customer data, and researchers stay in control of every interpretation.

When insights are ready, they surface in the tools where teams already work: Slack, Figma, Salesforce, and more. Share video clips, highlight reels, and direct customer quotes so every decis...

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Our User Experience (UX) Software selection experts can help you in 15 minutes or less.

Marvin User Interface

Popular Marvin Alternatives

Main Product

Marvin

4.8

(12)

Ratings Breakdown

4.92Ease of use
5.0Value for money
4.92Customer support
4.67Functionality

Pricing

Available upon request

Get Price

Alternative Product

Delve

4.9

(189)

Ratings Breakdown

4.90Ease of use
4.79Value for money
4.91Customer support
4.70Functionality

Pricing

Starting at $18.00 per month

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Alternative Product

ATLAS.ti

4.7

(142)

Ratings Breakdown

4.46Ease of use
4.50Value for money
4.69Customer support
4.56Functionality

Pricing

Starting at $10.00 per month

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Alternative Product

Tableau

4.6

(2347)

Ratings Breakdown

4.12Ease of use
4.20Value for money
4.24Customer support
4.49Functionality

Pricing

Starting at $15.00 per month

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Alternative Product

Dovetail

4.6

(97)

Ratings Breakdown

4.64Ease of use
4.45Value for money
4.70Customer support
4.30Functionality

Pricing

Starting at $29.00 per month

Get Price

Alternative Product

Make Opinion

4.8

(65)

Ratings Breakdown

4.66Ease of use
4.70Value for money
4.67Customer support
4.62Functionality

Pricing

Available upon request

Get Price

Marvin Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Enterprise

Pricing available upon request

No plan information available

Standard

Pricing available upon request

Plan includes:

Live AI Note Taker
Call Recording
AI-Powered Research Repository
Advanced Search
AI Summary
Phone Calling
Unlimited Storage
Automated Tagging
Survey Analysis

Free

$0.00

flat rate

No plan information available

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Marvin Features

Popular features found in User Experience (UX)
For Websites
Prototype Creation
Reporting/Analytics
Usability Testing
More features of Marvin
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
AI Copilot
Annotations
API
Categorization/Grouping
Collaboration Tools
Computer Assisted Coding
Customizable Branding
Customizable Reports
Dashboard
Data Coding
Data Collection
Data Import/Export
Data Storage Management
Data Visualization
Drag & Drop
Feedback Management
Generative AI
Mixed Methods Research
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Language
Multimedia Support
Multiple Data Sources
Performance Metrics
Predictive Analytics
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Analytics
Real-Time Data
Reporting & Statistics
Sentiment Analysis
Single Sign On
Statistical Analysis
Tagging
Text Analysis
Third-Party Integrations
Trend Analysis
User Research Analysis
Visual Analytics
Workflow Management

Marvin Integrations

Microsoft SharePoint

Jira

FigJam

Miro

Google Drive

Zoom Workplace

See all 20 integrations

Marvin User Reviews

Overall Rating

4.8

Ratings Breakdown

75%

25%

Secondary Ratings

Ease of Use

4.9

Value for money

5.0

Customer support

4.9

Functionality

4.7

Nayra S.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed May 2024

I tool made for researchers

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Marvin is currently an essential tool in my daily routine as a user researcher. They meet all the basic needs of the researcher's role in a way no one else does, making the core of our work much easier and more efficient.

Cons:

The possibility of creating insights into our research process. Once the company creates the culture of searching Marvin for information about the customer, this feature helps a lot to summarize the findings and spread the knowledge.

Vendor Response

Thank you, Nayra! Please let us know how we can help you share insights with your company.

Replied April 2025

Benjamin L.

Verified reviewer

Higher Education

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed May 2024

After trying several platforms, Marvin is my research workspace of choice

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

So many things. The core functionality is straightforward, clean, and focused. Capturing content, transcribing, coding, and sharing is all much cleaner than how our processes once were. The thoughtful implementation of AI is great and I trust the team to keep moving with intention on these implementations. In the end, Marvin is the platform that has helped me genuinely pursue a vision of research built with cumulative effect, clearly traceable chains of evidence, and highly transparent research documentation. It makes it easier to do all the things I learned in my training about the "right way" to do the work. Working with this platform I've gotten to know the team behind it as well (because they're also SUPER responsive) and I am excited to see where they'll bring this platform, because something tells me it will push my own thinking into new frontiers of what is possible.

Cons:

If I had my preference, I would make Marvin our primary repository for knowledge management around product development. Marvin is home to everything research and insight, and I wouldn't honestly suggest they should veer out of that lane because they are great specialists in a field poised for revolution with specialist tools. But the major seam in our work is still persistently being able to track those chains of evidence from the presentation or roadmap built on top of the research all the way back to the original recordings, survey questions, and journal entries all stored in Marvin. To REALLY get it right we need to rethink some of our workflows and storytelling to live in this platform a little bit longer (because they have plenty of functionality to do that storytelling that we just aren't making the most use out of.)

Reasons for switching to Marvin

Initially the switch was mostly about cost and access to the team. However, after making the switch, the user experience and constant addition of meaningful functionality has kept us deeply engaged and growing our use cases.

Vendor Response

Thank you so much, Benjamin! If we had our choice, we'd be your team's primary repository too. We're here when you're ready!

Replied April 2025

Elwin M.

Verified reviewer

Research

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2024

A great tool that cuts down the time we spend on analysis

As a business we love using Marvin. It gets quite challenging to use Marvin with multiple languages but the team seem very receptive to feedback which is great to see!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Really easy to organise your findings and label up your themes Really great user interface that feels familiar and is easy to grasp

Cons:

The transcription can be a bit hit and miss, with punctuation sometimes missing etc. For cross market projects, the translation feature can sometimes be poor Although the AI tools can be useful, they still have quite a long way to go to be super helpful

Reasons for choosing Marvin

The AI tools were superior vs. others in the market

Aviad H.

Verified reviewer

Internet

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed May 2024

I compared several products and Marvin won

Out entire product and design team uses Marvin, when working on a new feature we collect video snippets to share context with the teams working on the feature, stakeholders and other PMs. We put these snippets in our one-pager and PRDs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1) Very powerful search and AI GPT-style "ask me anything" that allows me to make sense out of hundreds of hours of videos. 2) Very easy to organize and share video snippets. 3) Speech to text that works very well, in several languages. 5) Great team that is always striving to gather feedback and constantly improve the product.

Cons:

The flows of moving between the main screen and projects are a bit confusing as they have a different side navigation, it took a bit getting used to. The recording bot sometimes takes a bit long to join Google Meet if invited manually.

Reasons for choosing Marvin

Free tier, ease of use, feature set, pricing.

Reasons for switching to Marvin

I used Dovetail in a previous company and in my current company I was looking for a product with a free tier. After a few months I found enough value in Marvin to convince my COO to include it in the budget.

Anna B.

Verified reviewer

Consumer Goods

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed May 2024

Marvin - helping us get organized

We are overall very happy with what we use Marvin for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Marvin allows us to quickly process and tag many hours of recorded research sessions. It equally allows to then cross link all those tags, for a speedier analysis. The team is very responsive to feature requests.

Cons:

Marvin is fairly new software so some of the features are still being designed and added.

Reasons for choosing Marvin

Marvin had a much more robust tagging and transcript functionality

Rebecca o.

Verified reviewer

Gambling & Casinos

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed January 2025

Focusing on user needs and their urgency

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their strong focus on user needs and the urgency with which they address customer pain points are truly commendable. I'he been working with marvin in different contexts and companies, and they always impress me

Cons:

This is a bit challenging to answer because I genuinely enjoy using the tool. However, I feel that having only one way to display results can sometimes limit flexibility. Offering more options for presenting results could improve the overall experience

Reasons for switching to Marvin

I had a lot of difficulties using Dovetail.

Vendor Response

Rebecca, thank you so much! We love working with you.

Replied April 2025

Robert D.

Verified reviewer

Education Management

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed June 2024

Marvin is Amazing!

Marvin has been an invaluable analysis tool and has help to proliferate research across our organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how recorded interview sessions are seamlessly transcribed and notes can be taken in real time. The analysis tools help you parse beyond the noise and find key points that matter. All this is then easily translated into insights that can be shared across the organization.

Cons:

The interface can be a little complex but there is a lot of functionality.

Vendor Response

Thank you so much, Robert!

Replied April 2025

Rosielli S.

Verified reviewer

Telecommunications

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed May 2024

Marvin is the tool you need to do research

It has been a wonderful experience since I started using Marvin to my research work, it facilitates and accelerates all the job and my researches are more assertive with the help of the tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Marvin accelerates the user researcher job, helping with all the data work, recording and letting taking notes of the interview, which is helpful on the analysis phase of research. Also, the AI features helps a lot to categorize and organize the data.

Cons:

I guess the board feature can improve, because today it is not possible to customize the board so easy as it is on other tools like Miro.

Vendor Response

We're so happy to hear that Marvin has accelerated your research. Thank you for sharing!

Replied April 2025

Pedro V.

Verified reviewer

Design

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2024

The best tool for User Research

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's the most complete tool that I've used and I'm always trying new ones. The AI capabilities are amazing and looks like every feature was made to save time from users, without disrespecting the research process at all.

Cons:

It can be a huge challenge to approve the cost if the company is in a country which does not have Dollars ($) as the main currency. It can be very expensive.

Vendor Response

Thank you so much, Pedro! This is amazing to hear.

Replied April 2025

Chetan S.

Verified reviewer

Renewables & Environment

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed May 2024

Best tool for UX Researchers for Qualitative data gathering

The overall experience with the Marvin tool is amazing. It saves a lot of time while conducting interview sessions. Now I can focus on my user more and don't have to worry much about the notes and transcripts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Ai transcript for interview recording is revolutionary. Ai takes care of everything.

Cons:

I feel the navigation within the Marvin tool could be better. I sometimes feel lost looking for a particular interview recording.

Showing 1 - 10 of 12 Reviews

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