Improvado 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Improvado

4.5

(22)

Pricing

Pricing available upon request

About Improvado

Improvado is an AI-powered marketing intelligence platform designed for mid-sized to enterprise-level marketing teams and agencies struggling with fragmented data sources and manual reporting processes.

If you're a marketing leader or analyst spending countless hours manually integrating data from multiple platforms, Improvado will revolutionize your workflow.

Who benefits most from Improvado?

Marketing Directors who need comprehensive performance visibility across all channels
Analytics Teams drowning in spreadsheets and manual data processing tasks
Agency Leaders managing complex multi-client reporting requirements
CMOs seeking data-backed justification for marketing investments

With 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly:

Integrates all your marketing and sales data into a unified dashboard
Normalizes disparate data structures into consistent, usable formats
Generates instant reports that previously took days to compile manually
Delivers real-time cross-channel performance insights
Automatically updates your visualization tools like Tableau, Looker, or Power BI

Improvado Screenshots

Improvado Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Improvado Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Improvado
A/B Testing
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Admissions Management
Advertising Management
AI/Machine Learning
Alerts/Notifications
API
API Design
API Lifecycle Management
Application Management
Architecture Governance
Attribution Modeling
Audience Targeting
Auto Extraction
Backup and Recovery
Batch Processing
Behavior Analytics
Benchmarking
Brand Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Catalog Management
Channel Analytics
Channel Management
Click Tracking
Collaboration Tools
Competitive Analysis
Competitor Monitoring
Compliance Management
Contact Database
Contact Management
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Engagement
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Aggregation
Data Aggregation and Publishing
Data Analysis Tools
Database Conversion
Database Support
Data Blending
Data Capture and Transfer
Data Cleansing
Data Dictionary Management
Data Discovery
Data Extraction
Data Governance
Data Integration
Data Management
Data Mapping
Data Masking
Data Modeling
Data Replication
Data Storage Management
Data Transformation
Data Virtualization
Data Warehouse
Deduplication
Diagramming
Document Extraction
Email Address Extraction
Email Marketing
Engagement Tracking
ETL
Event Triggered Actions
Financial Reporting
Forecasting
For Hospitality Industry
For Marketers
Functions/Calculations
Funnel Analysis
Goal Setting/Tracking
Hierarchy Management
Historical Reporting
Image Extraction
Impact Measurement
Incentive Management
Influencer Tracking
Information Governance
Integration Management
IP Address Extraction
Job Scheduling
Key Performance Indicators
Keyword Tracking
KPI Monitoring
Lead Attribution
Lead Management
Lead Qualification
Marketing Automation
Marketing Reports
Marketplace Integration
Master Data Management
Match & Merge
Metadata Management
Mobile Access
Mobile Commerce
Mobile Dashboards
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Domain
Multiple Programming Languages Supported
Multiple Site Management
Multi-Touch Attribution
Natural Language Search
Non-Relational Transformations
NOSQL Database Management
OLAP
Pageview Tracking
Partner Management
Performance Analysis
Performance Metrics
Phone Number Extraction
Pipeline Management
Pre-built Connectors
Predictive Analytics
Price Optimization
Pricing Extraction
Private Dashboards
Process Management
Profitability Analysis
Promotions Management
Public Dashboards
Purchasing & Receiving
Query Builder
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Referral Tracking
Relational Database Management
Relational Display
Relationship Mapping
Reporting/Analytics
Reporting & Statistics
Retention Tracking
ROI Tracking
Rules-Based Workflow
SaaS Operations Management
Sales Reports
Sales Trend Analysis
Scheduled/Automated Reports
Scorecards
Search/Filter
Secure Data Storage
Self-service Analytics
Self Service Data Preparation
Self Service Portal
SEO Management
Single Page View
Single Sign On
Site Search Tracking
Social Media Monitoring
Spend Management
SSL Security
Strategic Planning
Testing Management
Third-Party Integrations
Time on Site Tracking
Traffic Control
Trend Analysis
Trend/Problem Indicators
Usage Tracking/Analytics
User Interaction Tracking
User Management
Vendor Management
Version Control
Visitor Tracking
Visual Analytics
Visual Discovery
Visualization

Improvado Integrations

Authoritas

Salesforce Sales Cloud

Stripe

Snapchat for Business

Intercom

Mailchimp

See all 90 integrations

Improvado User Reviews

Overall Rating

4.5

Ratings Breakdown

68%

27%

Secondary Ratings

Ease of Use

4.4

Value for money

4.5

Customer support

4.8

Functionality

4.3

Have you used Improvado and would like to share your experience with others?

Stephen M.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 12 months

Review source

Reviewed April 2020

Easy To Pick Up

Being able to pull various different platform datas into one solution without having to do too much heavy lifting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform is straight forward to get the hang of and the support team are excellent for any queries. The plug and play elements of the product make it super easy to get a dashboard of the ground when you are hard pressed to get something in front of a client or stakeholder. Connecting various platforms is a breeze too as Improvado supports a whole host of different connections and integrations - if anything is not listed, someone is always on hand to provide support to try and implement a workaround or look into getting the provider added as a data source. The Improvado support team also allowed us to push our data to other products (such as Google Biq Query) in order to be more flexible with our data.

Cons:

When comparing to other products available the ability to create custom tabs is limited on this product, thought the templates provided are certainly sufficient - as mentioned in the likes of this product, they do push to external products too, so not necessarily a bad point. One down side is the data pushed to external sources is owned by Improvado so it can be a little slow going if you want to update and test your own things - you have to rely on support to make the updates for you.

Terry W.

Verified reviewer

Used daily for more than 2 years

Reviewed March 2018

Improvado seamlessly powers all our paid advertising and e-commerce platform reporting. We love it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Powerful. Tons of APIs to hook into tons of platforms, and always adding more. Great Google Sheets integration. Solid customer support - super responsive. Very detailed and thorough on data collection. Literally hundreds of fields are imported from various platforms, and it's easy for the user to customize how they measure and view the data. Most reporting platforms will look good until you find the one fatal flaw that means that you can't use it for your use case. We have never run into this with Improvado, and they are always getting better.

Cons:

Would love to get some data preparation and transformation functionality to take things to the next level.

Laurie R.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used other for free trial

Review source

Reviewed November 2019

Tried to Get Info But Rep Did Not Call as Scheduled

Given that a call was scheduled for a set day and time and was not followed thru did not impress me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked the idea of getting to have all of my marketing data in one spot to utilize in different forums and platforms.

Cons:

The fact that a demo was scheduled at a set day and time and I was not contacted at that time does not speak well for the support for this product. The demo should be one of their most important calls.

Tyler H.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed October 2022

Quality ETL Service With Outstanding Support

I would recommend Improvado to anyone looking to contract for an ETL service, they have truly been a great partner

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like the ease of use, the list of connectors, and the customer support that the Improvado team gives. The quality of the customer support that I have received in top level, and has helped my team provide added value to clients as a result

Cons:

The price tag is high, especially for smaller organizations, but the features that are included justify the price tag in my opinion

Scott H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Great Time Saving Client Pleasing Partner

The entire team from start to finish has been great to work with and they address problems quickly and effectively.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The flexibility is quite good. I know the challenges this industry faces when building a product that has multiple customers with myriad of requirements. Improvado does a great job at allowing for the flexibility of variable output demands.

Cons:

It's not necessarily what I don't like about the software, but more so about the lack of universal stats across platforms allowing for more comparative data. There are ways to do it, but it takes more heavy lifting that we'd like. If you open two sessions on the same report you can do a side by side comparison, but the minute you dig deeper they both revert to the latest date range pulled.

Mubarrat C.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2021

Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution

Positive, its better than other ETL companies I've worked with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer service is great to work with than compared to other companies. There's a good room to customize.

Cons:

The product isn't the easiest to use and isn't fully build out yet when compared to other product.

Reasons for choosing Improvado

Pricing

Reasons for switching to Improvado

Pricing and Customer Service

Mauro C.

Verified reviewer

Food & Beverages

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed July 2021

Fanstastic tool to import data from many sources

Great support during all the onboarding process and great support for any maintenance issue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Many "out of the box" connectors to import data from multiple sources. Easy to set up.

Cons:

Data flow monitoring could be improved with dashboards and relevant KPIs.

Brian C.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

With Improvado we save huge amounts of people time and have standardized our reporting

Our process for onboarding new clients and pumping out reports month after month has become way more efficient, and way faster since rolling out Improvado. We also leverage some of their 3rd party visualization options successfully, esp Google Sheets.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Improvado has enabled us to quickly scale our reporting and to deliver dozens of multi-page, multi-channel reports within just a few days every month. Improvado's support team is patient and focused on our priorities. They have become increasingly better at drilling in and staying on an issue until it's resolved.

Cons:

As a relatively small upstart in their field, we found other platforms with more built-in data sources and more widgets out of the box. On the other hand, the Improvado team has built numerous custom solutions for us as part of the ongoing package. They never say no to any reasonable request.

Cameron S.

Verified reviewer

11-50 employees

Used daily for less than 12 months

Reviewed March 2018

A beautiful dashboard that useful internally and externally

Some of the more granular features are a bit complicated, but support is great about walking us through them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customization, shareable links, and general UI. Customer service is also leagues ahead of other similar solutions.

Emily S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

Removes Technical Integration Headaches

I have had a great experience with Improvado! They provide excellent customer service and provide an excellent product. Using Improvado removes time from my day, previously spend integrating different data sources.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integrating many data sources through one simple connection. Easy to use UI with excellent customer service.

Cons:

Although most of the API connections are sound, still requires monitoring of the data. Improvado is very quick with customer service if I do have any issues.

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