bao 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

bao

4.8

(15)

Pricing

Starting at €950.00 per month

About bao

bao, founded in Munich in 2017, has set itself the goal of supporting sales teams in having exclusively good conversations. That's why bao helps companies to systematically and measurably improve their sales conversations. The Conversation Intelligence software identifies success factors in the sales process using Artificial Intelligence and supports the implementation of best practices in real time. bao generates structured, analyzable insights from conversations and provides sales teams with real-time, data-driven guidance on the next best action to succeed in conversations and systematically drive deals forward.

bao Screenshots

bao Pricing and Plans

Starting price: €950.00 per month

Free Trial

Free Version

Basic

€950.00

per user, per month

No plan information available

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bao Features

Popular features found in Sales Enablement
Collaboration Tools
Content Library
CRM Integration
Email Management
Engagement Tracking
Lead Scoring
Performance Management
Process/Workflow Automation
Sales Planning
More features of bao
Activity Dashboard
AI/Machine Learning
Conversation Intelligence
CRM
Customizable Fields
Dashboard
Data Management
Goal Setting/Tracking
Lead Management
Lead Qualification
Learning Paths/Tracks
Onboarding
Performance Metrics
Real-Time Analytics
Reporting & Statistics
Sales Reports
Third-Party Integrations

bao Integrations

ReachCX

HubSpot CRM

Pipedrive

Slack

Zapier

SalesLoft

See all 7 integrations

bao User Reviews

Overall Rating

4.8

Ratings Breakdown

80%

20%

Secondary Ratings

Ease of Use

4.7

Value for money

4.3

Customer support

5.0

Functionality

4.3

Florian Hofmann A.

Verified reviewer

Online Media

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2020

Great software!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We use bao for the first connect with our inbound leads. It helps us to make sure our sales reps do not forget to ask any questions that might be relevant for the further sales process. The documentation generated from the calls is superb!

Cons:

Their customer success team is a little bit annoying 😉

Marina L.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Reviewed March 2021

Better quality of calls for better results

The tool alone deserves great praise to the founders and developers. But what completely excites me and inspires me to achieve better results is the highest level of expertise in matters of sales conversations of Bao-colleagues! After every training session or call with our manager at Bao, I have new insights and ideas that help me move forward. You know the great feeling of being able to do something better in the calls. My only regret is that I'm basically on mailing follow-up calls and discovery calls. And I would like to comprehend with Bao the customer reactivation or mystery calls, as well as needs assessment calls... And who doesn't dream of selling products on the phone?! ;-)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Along with my favorite features like - Creation of individual scripts for phone calls - Analysis of conversations with customers - Analysis of own activity - Possibility to log the calls and save them in the CRM it was important that the transfer of knowledge can take place in our team. Thanks to the well-thought-out onboarding phase and support during familiarization with the tool, it was painless and integration into our business processes was easy.

Cons:

Sometimes when I'm working on the script, I can get distracted by a phone call or a chat and the script can be lost. So I wished for me the auto-safe function, but maybe I should rather be more attentive to what I do myself. :-)

Pascal J.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2023

Ein einfaches, intuitives Tool das uns viel Zeit einspart!

Mit bao sind wir in der Lage wichtige Vertriebsprozesse auf die wesentliche Aspekte optimiert abzubilden. Erfahrungen die wir in unseren Calls machen, können wir sofort mit einbringen und alle Kollegen sind stets auf dem aktuellsten Stand.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Das Tool ist wirklich sehr übersichtlich designt und aufgebaut. Die Bedienung ist sehr intuitiv und selbsterklärend. Nach nur wenig Einarbeitungszeit waren wir in der Lage, das Potential der Software voll auszunutzen. Auch die Anbindung über das Browser-Plugin in unser CRM Tool war überhaupt kein Problem.

Cons:

Bislang haben wir noch nichts negatives feststellen können.

Jochen M.

Verified reviewer

Consumer Electronics

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed February 2023

work with Bao

The cooperation with the Bao team is very good. Questions are answered quickly and competently in the call.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With Bao, I can create very individual and easy-to-follow guides tailored to my business.

Cons:

no handicaps occurred when creating our campaigns. The dashboards were adapted very promptly to our special requirements

Markus B.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2020

Bao - time saving assistant for all kinds of repeating phone call procedures

Bao is saving a lot of follow up time for my phone calls end eases the execution of the calls.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use is very nice and straight forward. It helps staying focused and on point during the calls.

Cons:

Getting started with the tool is generally easy, but it needs some thought on how to integrate your conversation guide into the tool in a properly executable. Looking into the two provided example playbooks really helps a lot here. You should also invest some time into training the calls with the tools (e.g. in your team/with a colleague) before doing your first customer calls.

Jörg K.

Verified reviewer

Management Consulting

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2020

innovative gamechanger in the field of negotiation and communication

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy onboarding: good usability; was initiating a paradigm shift in my mind

Cons:

It took some time until I understood how to build playbooks on my own. :-) The support helped me to work through this issue in a very professional way.

Reasons for choosing bao

It was the only one on the market combining the different requirements in this complex matter

Matthias W.

Verified reviewer

Internet

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2020

Sales intelligence made in Germany

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

- bao helped us to understand what actually happens in our conversations - We identified success factors which we rolled out throughout the sales org - Integrations to all tools we need: Salesforce, Hubspot, Slack

Cons:

- As you would expect, the onboarding and setup required some time. The education of our employees to really use it to the best extent took us 2 months.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed April 2020

Great Product! Great Potential!

We at Retorio [SENSITIVE CONTENT HIDDEN] all love Bao solutions. Great team, great service!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

-Super helpful and easy to use -Bring structure into your call scripts -Generate super valuable data -Easy to onboard new employees -Hubspot integration -Ready to use templates

Cons:

I'm very happy with the product and Bao's service. It would be helpful to have more functions within the crm system

Reasons for choosing bao

Easy integration Simple pricing model

Vinzenz D.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 6 months

Review source

Reviewed February 2020

Great tool for sales development teams - especially for onboarding of new employees

Starting was very easy. Objection handling is a real game changer for more success in sales development!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

bao is a decent tool for initial telephone contact with potential new customers in the context of cold calls. We were convinced by the straight-forward implementation: starting with the creation of the playbook, fast technical implementation and uncomplicated adaptation to our needs.

Cons:

there was no problem in using bao as an solution to improve my daily work

Renke H.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed April 2020

Great to get your sales team started

Great tool to maximize and optimize sales calling. Great support for low energy days when you don't feel like calling people. Great support for first timers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Helps you effectively and quick with sales calling. Very straightforward and is easy to use. Helps beginners but also can improve experts with stats. Great way to quantify sales work.

Cons:

I want to be able to read my written comments in the Objections. Does not work properly in the Safari Browser which is a bummer for Mac users.

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