What's The Price 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- User Reviews
Overview
Pricing
Starting at $20,000.00 per year
About What's The Price
What’s The Price (WTP) is a tool designed to offer insights into product cost structures. It provides real-time data on over 3,000 raw materials, covering 365 industries across 160 countries.
Utilising the potential of big data, WTP simplifies the product cost analysis process. It addresses the traditional challenges of should-costing, which often requires extended periods, by offering a method that can be completed in approximately 5 minutes.
WTP presents data on the price trends of essential raw materials, including plastics, woods, and metals. This information is particularly useful for category managers, as it reduces the time typically spent on researching raw material pricing, facilitating a more informed approach during supplier interactions.
Each industry has specific cost drivers that influence product pricing. WTP's database contains these drivers, making it easier for users to identify factors that have a considerable impact on a product's cost when preparing for negotiations.
The tool also considers the role of volume in pricing. WTP provides calculations that detail the effects of volume variations, equipping users with this knowledge as they prepare for discussion...
s with suppliers. Additionally, WTP has a feature that generates a concise one-pager. This document is intended to serve as a reference during supplier discussions, helping procurement professionals base their conversations on factual data.What's The Price Screenshots

What's The Price Pricing and Plans
Basic
$20,000.00
No plan information available

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What's The Price Features
- Popular features found in Big DataAccess Controls/PermissionsCollaboration ToolsData BlendingData ConnectorsData SecurityData VisualizationData WarehousingForecastingHigh Volume ProcessingPredictive AnalyticsStatistical Analysis
- More features of What's The PriceActivity DashboardActivity TrackingAlerts/EscalationAlerts/NotificationsAPICatalog ManagementCustomizable ReportsCustomizable TemplatesDatabase SupportData DiscoveryData ExtractionData Import/ExportData MigrationIndustry Specific DatabaseMulti-CurrencyMulti-LocationMultiple Data SourcesReal-Time AnalyticsReal-Time DataReal-Time ReportingReporting/AnalyticsReporting & StatisticsSearch/FilterSSL SecurityTemplate ManagementTrend AnalysisUser ManagementVisual Analytics
What's The Price User Reviews
Overall Rating
4.1
Ratings Breakdown
5
22%
4
67%
3
11%
2
0%
1
0%
Secondary Ratings
Ease of Use
4.0
Value for money
4.2
Customer support
4.6
Functionality
4.1
Have you used What's The Price and would like to share your experience with others?
Michiel B.
Verified reviewer
Shipbuilding
51-200 employees
Used monthly for more than 2 years
Reviewed June 2022
Quality meets expectations. However, there are several parts that could be made more user-friendly.
4
Satisfied, but in some templates the software can be set up more easily. Furthermore, the program offers a lot of material for purchasing!
Ratings Breakdown
Vendor Response
Hi Michiel, Thanks for your positive review and happy to hear you are satisfied. Making our product more user-friendly is one of our top priorities. Good to know there are some things that deserve our attention. Don't hesitate to inform Guido of these improvements (if you haven't done this yet of course). Best Regards, Yorick
Replied June 2022
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Chris V.
Verified reviewer
Wholesale
51-200 employees
Used weekly for less than 2 years
Reviewed March 2023
Gebruiksvriendelijke tool voor tracken grondstofprijzen
4
Ratings Breakdown
Vendor Response
Hi Chris, thanks for your positive and honest review. Great to hear that you like the usability of WTP. We're always trying to expand the amount of commodity data to satisfy the need of all our customers. We're working hard on this.
Replied March 2023
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Ron v.
Verified reviewer
Civil Engineering
5001-10000 employees
Used weekly for less than 12 months
Reviewed June 2022
still things to learn
3
for what i know , so far so good but i want to learn more
Ratings Breakdown
Vendor Response
Hi Ron, Thanks for your review. Happy to hear that you want to learn more. We're constantly expanding our dataset and the functionalities within WTP. We hope to be of even better use in the (near) future!
Replied June 2022
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Valerio R.
Verified reviewer
Wholesale
1001-5000 employees
Used weekly for more than 2 years
Reviewed February 2023
WTP - The expert on my side
4
In general very positive. It is becoming a MUST before negotiations and really I do not know how people could handle negotiations based on facts without similar tools.
Ratings Breakdown
Vendor Response
Hi Valerio, Thank you for your review and constructive feedback. We will take it into our discussions about further development! Best regards, The Buynamics team
Replied February 2023
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Annet N.
Verified reviewer
Retail
51-200 employees
Used monthly for less than 2 years
Reviewed March 2023
Inkoopprijzen beoordelen met behulp van WTP.
4
Wij gebruiken WTP bij het analyseren van inkoopprijzen en prijswijzigingen. Het is handig dat je kunt instellen dat je regelmatig rapportages ontvangt met de voor jou belangrijkste grondstofprijswijzigingen.
Ratings Breakdown
Vendor Response
Hi Annet, thanks for the review and kind words. We are always happy to help complete product calculations!
Replied March 2023
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Erwin D.
Verified reviewer
Wholesale
51-200 employees
Used weekly for less than 2 years
Reviewed March 2023
Perfecte ondersteuning voor fact based onderhandelen
5
What's the Price is DE tool om fact based te onderhandelen. De implementatie ging soepel en er is veel kennis van zaken. Daarnaast is het bedrijf zeer flexibel met het toevoegen van grondstoffen. Ik kan WTP van harte aanbevelen.
Ratings Breakdown
Vendor Response
Thanks for the very kind review, Erwin! We are thrilled that your experience with WTP is this positive. Hopefully, we'll keep supporting your negotiations this well in the future.
Replied March 2023
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Gijs Bert M.
Verified reviewer
Building Materials
1001-5000 employees
Used weekly for less than 2 years
Reviewed June 2022
Feedback
4
Ratings Breakdown
Vendor Response
Hi Gijs-Bert, Thanks for leaving a review. Glad to hear you are so positive about our software and our service. I'll pass the improvements and suggestions on to Guido for further consideration!
Replied June 2022
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Marcel G.
Verified reviewer
Wholesale
201-500 employees
Used monthly for less than 12 months
Reviewed June 2022
Great tool for monitoring price developments
5
It gives clear more objective insight information about the costs structure of products. It helps in negotiations on both purchasing and sales side. It deepens the relationship with suppliers and and shows the effectiveness of organisations.
Ratings Breakdown
Vendor Response
Hi Marcel, Thanks for leaving such a positive review! And really helpful to know what challenges remain even when using WTP. This allows us to optimize our support.
Replied June 2022
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Louis U.
Verified reviewer
Construction
201-500 employees
Used weekly for less than 6 months
Reviewed March 2023
Inzicht in kostprijzen van leveranciers en productiebedrijven
4
Een goede begeleiding, ondersteuning en nazorg bij het implementeren van WTP
Ratings Breakdown
Vendor Response
Hi Louis, thanks for your review. It's very much appreciated. Good to hear you're happy with the support from our team. It is the goal of our support to simplify the use of our tool and its data.
Replied March 2023
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