SimplySwim 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SimplySwim

4.8

(12)

Pricing

Starting at A$159.00 per month

About SimplySwim

SimplySwim is a school management platform specifically created for swim schools.

This school management solution offers a cloud-based platform that helps swim schools manage class scheduling, invoicing, attendance, client communications, waiting lists, and more.

The software helps owners and managers of swim schools optimize their day to day operations by automating tasks such as billing and billing statements, managing class schedules, student records, client communication, student progress, and many more.

SimplySwim Screenshots

SimplySwim Pricing and Plans

Starting price: A$159.00 per month

Free Trial

Free Version

Sales

A$159.00

flat rate, per month

Plan includes:

Class Scheduling & Attendance Management
Waitlist
Student Makeup / Catchup Classes
SMS / Email Communication & Reminders
Family Document Management
Point of Sale
Outstanding Fee Management
Customer Portal Online Credit Card Payments
Direct Debit Processing

Complete

A$202.00

flat rate, per month

Plan includes:

Class Scheduling & Attendance Management
Waitlist
Student Makeup / Catchup Classes
SMS / Email Communication & Reminders
Family Document Management
Point of Sale
Outstanding Fee Management
Customer Portal Online Credit Card Payments
Direct Debit Processing
SimplyEntry & SimplyPasses

Elite

A$287.00

flat rate, per month

Plan includes:

Class Scheduling & Attendance Management
Waitlist
Student Makeup / Catchup Classes
SMS / Email Communication & Reminders
Family Document Management
Point of Sale
Outstanding Fee Management
Customer Portal Online Credit Card Payments
Direct Debit Processing
SimplyEntry & SimplyPasses

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SimplySwim Features

Popular features found in Club Management
Billing & Invoicing
Calendar Management
Event Management
Inventory Management
Marketing Automation
Member Portal
Mobile Access
Online Booking
Payment Processing
Registration Management
Team Management
Visitor Management
More features of SimplySwim
Access Controls/Permissions
Alerts/Notifications
Attendance Management
Attendance Tracking
Booking Management
Class Scheduling
Client Management
Client Portal
Communication Management
Credit Card Processing
Customer Accounts
Customer Database
Customizable Templates
Data Import/Export
Electronic Payments
Email Management
Email Marketing
Member Accounts
Member Management
Mobile Alerts
Multiple User Accounts
Online Payments
Parent Portal
Reminders
Reporting & Statistics
Sales Reports
Self Service Portal
Skills Tracking
SMS Messaging
Student Management
Third-Party Integrations
Transaction History
Wait List Management
Website Integration

SimplySwim Integrations

Worldpay for Platforms

Xero

Email Campaigns

SMS

SimplySwim User Reviews

Overall Rating

4.8

Ratings Breakdown

75%

25%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.9

Functionality

4.8

Have you used SimplySwim and would like to share your experience with others?

Caroline H.

Verified reviewer

Education Management

11-50 employees

Used daily for more than 2 years

Reviewed June 2025

NOTHING SHORT OF AMAZING - NOTHING IS TOO MUCH TROUBLE FOR THESE GUYS!!

Or overall experience has been a seamless transition from a far inferior product. We looked at numerous products but always came back to Simply Swim as it was just the right size and fit for our boutique business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use is fantastic and it's very intuitive (unlike other software we se for other things). Support is fantastic too, as are the add ons. Have recently added in self check in which is fantastic!

Cons:

That you guys are too far away to pop over for coffee or take you out for lunch!!! Seriously, that's it!

Reasons for choosing SimplySwim

iClass Pro was too complicated and big for our swim school - it was also too "American" to suit our needs.

Reasons for switching to SimplySwim

Very poor product with even poorer functionality. You get what you pay for but we were forded to se Swimbiz as we were a part of a franchise at the time.

Donna M.

Verified reviewer

Sports

11-50 employees

Used daily for more than 2 years

Reviewed May 2025

Exceptional Service

I have always found the service outstanding. I can not praise [sensitive content hidden] enough for all the times she has had to answer my dumb questions and been so helpful when I'm freaking out about any issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customer service from the SimplySwim team is exceptional. I always get a quick & thorough answer. I feel they really listen to their customers feedback and LOVE that they are always improving the program. Our time on tasks is so quick & simple. The program is easy to use with great support.

Cons:

I probably don't use the program to it's full potential. There are a lot of reports that I should probably take the time to learn. When your Enquiries List is really long it is hard to remember where you're up to and see easily what days/times people are applying for.

Reasons for choosing SimplySwim

Loyalty to an Australian Company. Developed the online Portal App which I love. Customer service was outstanding. The program is so easy to use compared to iClassPro

Reasons for switching to SimplySwim

Terrible customer service, program did not work well. Not enough features. Not very professional looking.

Natalie C.

Verified reviewer

Recreational Facilities and Services

11-50 employees

Used daily for free trial

Reviewed September 2021

Simply Swim

Exhausting, but hoping it will be worth the time investment

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It seems to have all the features Necessary to run a swim school.

Cons:

It is taking a very very long time to set everything up ready to use.

Reasons for switching to SimplySwim

Hard to get support for our own program

Kathy B.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used daily for more than 2 years

Reviewed April 2025

Best System

Very easy system to use and navigate, customers can also book themselves in for holiday programs and assessments. The customer portal is an amazing tool and takes the pressure off us. the Staff from Simply Swim are always on call for help or advice and are lovely.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simply Swim is so easy to use and if we ever have any questions the Team is always there for you to help. Outstanding Service.

Cons:

Just a few reporting functions however we know Simply Swim are working on with us on these and hopefully will all be functioning soon.

Reasons for switching to SimplySwim

Looking for something simpler and more convenient to use and costing

Hannah W.

Verified reviewer

Sports

11-50 employees

Used daily for less than 2 years

Reviewed September 2021

Constantly Improving

Administration time dramatically decreased

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SimplySwim is one of the best on the marketing but what I’ve liked the most is their continuous support and goals to improve the software for their customers

Cons:

Ability to complete all basic tasks (bookings for instance) on phones/tablets not currently available

Reasons for choosing SimplySwim

Family business who seems to genuinely care about their customers

Reasons for switching to SimplySwim

Financial and capabilities

Mel C.

Verified reviewer

Sports

11-50 employees

Used daily for more than 2 years

Reviewed July 2025

Fantastic Swim Centre Software

We've been using SimplySwim at our swim centre for several years now, and it has truly transformed the way we manage our day-to-day operations. From class scheduling and enrolments to communication with parents and handling payments, the system has streamlined every aspect of our business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SimplySwim is a fantastic tool for swim schools to organise their classes and billing. So easy to use and the customer support is great.

Cons:

SimplySwim is great overall, and if there are any problems or glitches, the customer support are fast to help out. No real problem with it so far.

Donna S.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Reviewed June 2025

Woree Sports and Aquatic Centre

The program is very comprehensive, and they are always willing and working to take feedback and work hard to improve the program.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They've got a great support network and are very quick with responses, and is a very well thought out system.

Cons:

The quick search engine is very sensitive. Searching up names or pass numbers can be very particular.

Alison L.

Verified reviewer

Sports

Self-Employed

Used daily for more than 2 years

Reviewed September 2021

Best on the market swim school software

I am forever grateful I found Simply Swim. I was previously doing everything on spreadsheets and as my business grew to 40 or more students (now over 140 student) managing catch-up lessons manually was impossible. I was spending more administration time trying to give people something for free. Total insanity. Now I have Simply Swim. Easy to use, scalable, designed by [SENSITIVE CONTENT] who has grass roots skills in running swim schools so you know its an exceptional product built for us at the coalface of the LTS industry. Thank you K[SENSITIVE CONTENT],your amazing to have created this software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The student timetable scheduling ease of use, SMS communications tailored at class level in attendance records in case of urgent communications regarding unscheduled closures, flexible communications in the campaigns feature to target specific clients, the parent portal for advising of student absences reduces my administration time significantly but most of all the software support is exceptional when you need advice on how to resolve a scenario.

Cons:

I'm on the basic price plan and would love the parent portal to allow features such as student progress but I know this is available on another plan. What would be even more useful would be the ability for the parent to have an area on the portal to flag all of their available days/times for future terms. This would save a lot of administration when working out the timetable for the term ahead - Similar to a waitlist but recording term number, flag days ie: Mon,Tue,Wed,Thu,Fri,Sat,Sun, mornings and or afternoons. Currently I put that information in the "parent occupation" field on the family record.

Reasons for choosing SimplySwim

Links management software was outrageously expensive for a small swim school to afford. Extremely complicated to understand. Simply Swim configuration setup was handled by [SENSITIVE CONTENT], we just provided our customer database in a format that was suitable to be imported. The first few term rollovers/billing cycles [SENSITIVE CONTENT] helped me through but it was easy after that.

Reasons for switching to SimplySwim

I found Simply Swim through a chat on a swim instructors facebook page. I was getting to the point of despair trying to manage the admin of my growing business and didn't earn enough money to hire someone to help me.

Kattya B.

Verified reviewer

Sports

2-10 employees

Used daily for less than 2 years

Reviewed September 2021

Simply Swim makes admin a breeze

Simply Swim has cut down on admin time for us and it has been easy to train new staff to use the system. Based on referals from other swim schools its the only system we looked at purchasing. I highly recommend Simply Swim

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I love the user friendly features for my swim teachers and admin staff. We can access all the information we need on a daily, weekly or term basis. The features are updated regularly and the support from the team at Simply Swim and the facebook page is always fast and helpful. As an owner I can print financial and student reports and intergrate my operations with my accounting software as well.

Cons:

That not all features are available in all packages. Not all the information in reports is easy to find

Deborah T.

Verified reviewer

Education Management

11-50 employees

Used daily for more than 2 years

Reviewed September 2021

Exceptional support and continual development

SimplySwim is an easy to use database and the support team are always quick to resolve any issues we have. They continue to develop new/enhanced features to ensure a great user experience. This has allowed our business to focus on the areas we need to without spending large amounts of time on administration.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It is user friendly and easy to navigate, there is also good 'help' documents to use for any issues.

Cons:

The reporting can be confusing and it is difficult to find some information.

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