Wynter 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Wynter

4.6

(14)

Pricing

Starting at $199.00 one time

About Wynter

Wynter is an on-demand market research platform tailored for B2B companies, providing you with the insights you need to make smarter marketing decisions—fast. Whether you’re refining your messaging, optimizing your ad campaigns, or conducting deep market research, Wynter helps you understand exactly what your target audience thinks.

Key Features:

• Quick Feedback: Set up surveys or tests in just minutes and get results in 12-48 hours. Perfect for when you need fast, reliable data.
• Targeted Research: Reach your ideal customers by targeting specific job titles and industries, ensuring the feedback you receive is relevant to your business.
• Versatile Use Cases: Use Wynter to test website copy, improve ad messaging, optimize email campaigns, and conduct in-depth brand and market research.
• Trusted Participants: Gather insights from verified B2B professionals who are thoroughly vetted, adding credibility to your results.

Wynter is easy to use, designed specifically for B2B needs, and helps you make better marketing decisions across the board. If you need quick, actionable insights to stay ahead in your industry, Wynter is the tool for you.

Wynter Screenshots

Wynter Pricing and Plans

Starting price: $199.00 one time

Free Trial

Free Version

On-Demand Market Research

$199.00

usage based, one time

No plan information available

Lite

$6,990.00

usage based, per year

Plan includes:

Unlimited seats
Premium audience segmentation filters
Ask custom questions in your tests
Results in just 12-48 hours

Pro

$19,000.00

usage based, per year

Plan includes:

Everything in Lite
Dedicated research advisory
Lowest cost per test
Screener questions

Elite

$29,000.00

usage based, per year

Plan includes:

Dedicated research advisory
Managed test setup and results analysis
Everything in Pro

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Wynter Features

Popular features found in Market Research
Benchmarking
Customizable Templates
Data Import/Export
Data Visualization
Panel Management
Question Branching
Reporting & Statistics
Statistical Analysis
Survey/Poll Management
More features of Wynter
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
API
Charting
Customer Segmentation
Customizable Fields
Customizable Questions
Customizable Reports
Data Analysis Tools
Data Cleansing
Data Security
Drag & Drop
Email Marketing
Email Reminders
Face-to-Face
Feedback Management
Multiple Question Types
Multiple User Accounts
NPS Survey Structure
Pulse Surveys
Question Library
Randomization
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting/Analytics
Response Validation
Search/Filter
Sentiment Analysis
Single Sign On
Skip Logic
SSL Security
Support Audio/Images/Video
Survey Builder
Survey Sample Management
Surveys & Feedback
Template Management
Visual Analytics

Wynter User Reviews

Overall Rating

4.6

Ratings Breakdown

64%

36%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.9

Functionality

4.6

Have you used Wynter and would like to share your experience with others?

Daniel L.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed August 2024

Marketing agency uses Wynter frequently for messaging improvements

Overall, I really like using Wynter as a resource to get objective feedback as it concerns my clients' marketing efforts. Their team is super helpful, and I love that they are really leading the charge in this space.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I enjoy the ease in which I can set up campaigns and get feedback on messaging, landing pages, or other aspects of my clients' sites that need objective feedback from ideal buyer personas.

Cons:

Some of the b2b audiences I've tested are not fully built out, resulting in me having to blend slightly disparate audiences to get a full panel result. Sometimes the respondents are clearly not qualified as well, or don't take the time to provide detailed feedback. Also, most of the audiences are limited to SaaS companies, so for other b2b companies it may not always work.

Lauren C.

Verified reviewer

Computer Software

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed August 2024

The only software I recommend as a "must have" to PMMs and founders

Wynter is the only software I recommend to anyone that wants to get hands-on with audience validation. Founders, PMMs, design, product teams... anyone who wants to see whether their messaging, workflows, or understanding of their target audience stands up to a reality, but doesn't want to go through a big expensive consultancy to find the answer. This is the best way to do that work at scale, quickly. Especially for folks that might be in a situation where research is undervalued or underfunded... Wynter is the perfect way to do market analysis in a light-weight, low-effort, fiscally responsible way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are three big benefits of Wynter that keep me from looking elsewhere for my survey/research needs: 1) Getting results back in ~48 hours means I can go from "I wonder if..." to clear direction on next steps. This is invaluable for a Series B startup. 2) Wynter checks for quality before wrapping results but also lets me reject responses that don't meet my standards (I've done this before if the question wasn't really answered). Wynter then backfills without question. I've never had to caveat the quality of results to my team. 3) Their support team is always on top of things. I get rapid response on anything I ask—sometimes from [sensitive content hidden] himself.

Cons:

I'd like the data to be a little more interactive in the product itself vs exporting to a spreadsheet and creating my own pivot tables to find new trends. I want to see more respondents in the pool (particularly developers so I can run a survey of more than >75), but that's because my use case is original research reports. Maybe not a concern for others! Either way, their team just assured me as of the date of this post that they've expanded recruitment efforts for this cohort.

Reasons for switching to Wynter

I wasn't sure I really trusted the pool of respondents with SurveyMonkey. I couldn't see names/titles the way I can in Wynter. And because Wynter is still a smaller company I get more direct support/attention. I also like the idea of someone helping to construct the survey, which I've learned would have been really handy on a few I ran!

Josh J.

Verified reviewer

Online Media

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2024

Get Great Feedback Fast

My experience with Wynter has been fantastic. In just a few months, I've collected tons of very insightful feedback about what needs to be done to improve our website. It's much more effective than other user testing tools that I've used, and I can easily show that the feedback is coming from our exact target personas.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The speed at which I get really quality results makes all of the difference. The ability to target by industry and leadership-level job titles AND get feedback in less than a week is nothing less than extraordinary.

Cons:

The user interface has a few functional bugs that could be improved.

Reasons for switching to Wynter

Better audience targeting that is more specific to our persona.

Andrew H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed August 2024

Super fast, flexible, accurate insights

Overall, a great platform and really accelerates and simplifies the 1st party research efforts

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Biggest Pro is the rapid response, there is literally no waiting around. Schedule the test and results start coming in within hours.

Cons:

I'd love there to be a MaxDiff question format and the ability to run more options in the Preference test, otherwise - great

Reasons for choosing Wynter

Specialization in our market, knowledge and experience of their team, quality of product, appealing commercial terms

Justyna P.

Verified reviewer

Computer Software

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed August 2024

One of the best things that happened to our websites

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Let's start from the fact that Wynter is a platform that connects you with your target audience, providing insights into how they perceive your messaging and value proposition. Just how valuable is that? You get detailed feedback on different parts of your website, helping you decide your next steps. Plus, the reporting feature gives you a quick snapshot of how your audience views your site. I also appreciated how fast the testing was, the wealth of insights it provided, and the helpfulness of the support team.

Cons:

I find it a bit expensive, so my advice is to carefully consider how you'll use the results of your testing to make the most of this opportunity.

Tony K.

Verified reviewer

Computer Software

201-500 employees

Used monthly for less than 2 years

Review source

Reviewed August 2024

Wynter feedback

Very positive and the Wynter team and very helpful throughout setup and with any questions around setting up tests. The platform is easy to use and you can have a test setup within 15 minutes and results starting to appear within 12 hours.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Audience match - Ability to screen an audience further to find a specific niche - Support and flexibility when setting up tests - Willingness to try and find an audience match manually if one doesn't already exist - Turnaround time for message testing - AI summaries on tests are accurate and a good time saver when pulling out highlights of test results

Cons:

- Occasionally we have a use case where we don't have an audience match. This is usually when we're trying to find a relatively niche group to reach.

Reasons for choosing Wynter

The alternative was to source our own audience to run message tests.

Rocco S.

Verified reviewer

Computer Software

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed August 2024

Wynter is must-have for product marketing professionals

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There is no other way I know to get such specific feedback about a website from a target audience. And you get survey results back super fast so it does not slow down the production schedule for new web pages or content.

Cons:

Nothing. Wynter is one of three tools I think all B2B product marketing professionals must have to do their job.

Luis G.

Verified reviewer

Information Technology and Services

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed August 2024

Quickest, most targeted and easiest platform to learn about your ICP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A lot of options to customize the audience you're looking for insights on. Setting up a test is easy and intuitive, and my favorite part is that the speed on getting results on. Full reports are available in couple of days, but you see replies coming in a matter of hours. There's no other way to get insights so quickly

Cons:

For some tests, we set up a very narrow audience, and in those cases, it's possible Wynter doesn't have enough participants for your tests. Not a big deal since customer support helped us to either expand or pause the audience or use the credits elsewhere

Christian C.

Verified reviewer

Computer Software

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed August 2024

If you're not using Wynter you are wasting time and money.

Does what it says on the label - two day turnaround of market and audience insights. Unbeatable value. Also, real human support via in-app chat has been outstanding. Replies in under a minute, and they always resolve any issue or question I have. Seriously. 100% success rate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's the only way to get fast (48 hours) feedback from your exact target audience on everything from your website to their jobs-to-be-done. Critical tool for every marketer.

Cons:

There is literally nothing to not like about Wynter.

Corina D.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used monthly for less than 12 months

Review source

Reviewed August 2024

Great way to pick your audiences' mind

Great testing platform, I believe it works perfectly if the audience type you are looking for is in their database (pop a question and they will surely answer).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loved that it has multiple testing methods, the way you can personalize questions (but default ones are pretty good), that they are doing the audience allocation based on our criteria and fast support.

Cons:

Our audience was quite hard to find in Wynter's pool of testers.

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