Google Analytics 360 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Google Analytics 360

4.7

(8088)

Pricing

Pricing available upon request

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Google Analytics 360 Screenshots

Google Analytics 360 Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Google Analytics 360 Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Google Analytics 360
A/B Testing
Access Controls/Permissions
Activity Dashboard
Ad hoc Reporting
Alerts/Notifications
Analytics
API
Augmented Analytics
Behavior Tracking
Campaign Tracking
Charting
Collaboration Tools
Conversion Tracking
Customer Database
Customer Journey Mapping
Customer Segmentation
Customizable Dashboard
Customizable Reports
Dashboard
Dashboard Creation
Data Aggregation
Data Capture and Transfer
Data Connectors
Data Discovery
Data Import/Export
Data Integration
Data Management
Data Visualization
Forecasting
Funnel Analysis
Indexing
Intelligent Search
Interactive Reports
KPI Monitoring
Machine Learning
Marketing Reports
Monitoring
Multi-Channel Data Collection
Multiple Data Sources
Performance Metrics
Product Data Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
Search/Filter
Single Page View
Tagging
Third-Party Integrations
Usage Tracking/Analytics
User Management
Visualization
Website Analytics
Widgets

Google Analytics 360 Integrations

Google Ads

Integration rated 4.8 from 250 reviews

WordPress

Integration rated 4.8 from 184 reviews

Google Search Console

Integration rated 4.8 from 164 reviews

Shopify

Integration rated 4.8 from 18 reviews

Wix

Integration rated 5.0 from 10 reviews

Google Analytics 360 User Reviews

Overall Rating

4.7

Ratings Breakdown

72%

24%

Secondary Ratings

Ease of Use

4.2

Value for money

4.7

Customer support

4.2

Functionality

4.6

Michelle D.

Verified reviewer

Retail

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2025

Google Analytics is a great tool to monitor your marketing

Overall I have been very pleased with Analytics for my site traffic and reporting. I haven't used many other features but it has done everything I have needed and has been very easy to use and implement.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it tracks various components of my web traffic. I like how detailed I can go into my reports. I also like the ease and options to get it kickstarted.

Cons:

So far, I have had no complaints about the Analytics software. It does everything I need it to and has some features I'm not even aware of.

Anne A.

Verified reviewer

Accounting

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed January 2025

A Comprehensive Review of Google Analytics 360

The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Google Analytics 360 gives you access to advanced reporting capabilities that are essential for large-scale businesses

Cons:

Google Analytics 360 gives you access to a massive amount of data, but sometimes it can be overwhelming to sift through all the information.

Reasons for switching to Google Analytics 360

Canva has become a go-to tool for small businesses, marketers, social media managers, and anyone who needs to create high-quality visuals without needing to hire a professional designer.

Andrew D.

Verified reviewer

Consumer Services

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2024

Analytics tough for first timers

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

The pros are you can run Google ads, sometimes I wish they would make things easier.

Cons:

I feel like I’m computer savvy sometimes until I use this. Just wish customer service better and ease of use and understanding.

David V.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2025

A Great Data Analytics Tool

I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. It also provides insights that we can use when developing new content strategies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. This tool remains critical for marketing and lead attribution.

Cons:

The UI can be confusing and usually requires looking up ways to get the data that you are looking for.

Sreerag K.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2025

Google Analytics Data Analytics made easier

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Google Analytics is pretty easy to use learn and its totally free. The setup is also very easy. Dashboard is also very good it gives all the information in depth

Cons:

So far it is very good and I'm not having any issue.

Reasons for switching to Google Analytics 360

Because Google Analytics 360 is far better than Adobe Analytics. The UI is also good

Natalie G.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2024

A thorough but overwhelming web analytics platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.

Cons:

What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.

Reasons for switching to Google Analytics 360

Squarespace doesn't have enough reporting capabilities. You get the bare minimum like # of visits, bounce rate, etc. Also their source tracking is not great/reliable whereas GA is.

Gary H.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

Very good analytics platform, covered all marketing need.

Overall its very good platform, I really like it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very good analytics platform, covered all marketing need.

Cons:

sometime Data is not correct and Inaccurate

Reasons for switching to Google Analytics 360

It's cost is too high, Customer support also not good.

Paul D.

Verified reviewer

Transportation/ Trucking/ Railroad

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2024

“Google Analytics 360: Advanced Insights for Enterprise Growth”

I really like this product. It is a powerful tool for enterprise-level analytics, offering advanced features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It offers many features such as increased data processing limits, custom funnels, advanced segmentation, and unsampled reports.

Cons:

The 360 is more expensive and more complex and it also lacks some features.

Reasons for switching to Google Analytics 360

I like the Google better it doesn’t freeze as much

Gabbe H.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2024

Easily the best Web Analytics and Tracking platform.

My overall experience with Google Analytics 360 was really good and easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That is was really easy to use and The best Analytics platform without a doubt.

Cons:

That is was pretty poor customer support but it did a job.

Reasons for switching to Google Analytics 360

Heard really good things about Google Analytics 360.

Oluyemi S.

Verified reviewer

Information Technology and Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed January 2024

Google analytics: The ultimate tool to understanding your website traffic for understanding

Google Analytics is solving the problem of understanding website traffic and user behavior.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.

Cons:

One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.

Reasons for switching to Google Analytics 360

I switched to Google Analytics because of its comprehensive data collection and analysis capabilities. My previous system was not able to provide the same level of detail or insight into my website traffic.

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