AB Tasty 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

AB Tasty

4.6

(11)

Pricing

Starting at €15,000.00 per year

About AB Tasty

AB Tasty is a a/b testing and automated testing solution that helps businesses utilize machine learning and artificial intelligence technologies to track audience engagement, monitor content interest, manage data collection, and more on a centralized platform. With the audience manager module, staff members can create segments and generate personalized campaigns, to optimize conversions and facilitate brand loyalty.

AB Tasty enables team members to conduct split URL, multivariate, and predictive testing to configure URL, engagement, transactional, and other goals. It offers an application programming interface, which allows businesses to integrate the platform with several third-party solutions. Administrators can ensure user and data security by setting up multi-factor authentication, role-based access rights, and single sign-on in compliance with ITP guidelines.

AB Tasty Screenshots

AB Tasty Pricing and Plans

Starting price: €15,000.00 per year

Free Trial

Free Version

Basic

€15,000.00

per year

No plan information available

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AB Tasty Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of AB Tasty
Abandoned Cart Saver
A/B Testing
Assessment Management
Audience Targeting
Behavioral Targeting
Campaign Segmentation
Content Personalization
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Geotargeting
Landing Pages/Web Forms
Multiple Site Management
Multivariate Testing
Performance Metrics
Product Recommendations
Recommendations
Split Testing
Statistical Analysis
Surveys & Feedback
Visual Editor
Website Personalization
WYSIWYG Editor

AB Tasty User Reviews

Overall Rating

4.6

Ratings Breakdown

64%

36%

Secondary Ratings

Ease of Use

4.5

Value for money

4.6

Customer support

4.8

Functionality

4.6

Mansi M.

Verified reviewer

Computer Software

10000+ employees

Used daily for free trial

Review source

Reviewed December 2022

Good software for A/B testing

Good experience in A/B testing product features

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked that I was able to test all the end-to-end features of my product very easily. The demo they provided was very detailed, and I did not require any further training to use their product apart from attending their demo. I was able to test personalized experiences, where they use their AI algorithms to test certain features on the basis of user segments and product requirements.

Cons:

I did not identify any cons for their product. However, their support was a little slow to respond. They can work on making their service quick.

Brittany W.

Verified reviewer

Real Estate

201-500 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

This Software is a Gem!

Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!

Cons:

reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.

Reasons for choosing AB Tasty

Innovative, Intuitive, and had every feature I was looking for to grow our platform.

Reasons for switching to AB Tasty

VWO decided to break apart features from our package and when they didn't notify or give an opportunity to save data. Literally one day our data was gone on certain tests

Geoffrey J.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed March 2022

Serious CRO tool

Our main need is to launch A/B tests quickly to improve conversions of landing pages and order forms. Most page builders we use now embed one A/B test feature but, we also have to track conversions among the whole journey split between several tools sometimes... to answer questions like "What's our real cost per sale for those cheap leads ? Is it worth collecting them ?" That's where ABTasty is super useful !

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support team is super helpful and answers quickly, which is key as you don't want to spend days launching a test but minutes. Pricing is much more affordable than VWO for our basic A/B testing needs.

Cons:

There is a slight learning curve with the visual editor. Some scenarios will require a developer as the visual editor can't handle them directly and the 4 levels of javascript are a bit confusing when you get started (account, campaign, variation, elements).

Reasons for switching to AB Tasty

Pricing wasn't sustainable for our customers getting started. And you have to go through support every time you want to resubscribe/unsubscribe which doesn't make it practical even on an irregular basis.

Verified

Reviewer

Cosmetics

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2022

The experimentation tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to setup Visual Editor Audience segmentation

Cons:

Pages load time impact (Javascript) Library widget

Verified

Reviewer

Retail

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed November 2022

Good Ab testing solution

Ratings Breakdown

Ease of use

Functionality

Pros:

It's easy to implement, and to roll out. It's nice to test interface quickly and easily

Cons:

QA can be difficult on mobile, you have to put a good workflow between your team to be sure that they don't test solution that can have a bad impact on your front

Victor d.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed December 2022

Great testing tool but not the best option

Ratings Breakdown

Ease of use

Functionality

Pros:

Incredible easy to setup and create personalized and targeted experiences. Drag and drop editor and real-time monitoring. Overall, it's a great tool for improving website performance.

Cons:

Probably you will find free solutions that cover your needs or paid ones with more features.

Reasons for switching to AB Tasty

Features

Verified

Reviewer

Internet

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed March 2018

I really underestimated the need for an AB testing software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.

Cons:

There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!

Verified

Reviewer

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed March 2018

A really nice AB testing software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy.

Cons:

I haven't been using this software very long so I haven't yet discovered anything that I don't like about it.

Aurelie G.

Verified reviewer

Newspapers

201-500 employees

Used monthly for less than 6 months

Review source

Reviewed January 2023

Perfect tool for AB testing and acquisition

Ratings Breakdown

Ease of use

Functionality

Pros:

The software is easy to use and the UI is nice which makes the overall experience agreeable.It enables our team to engage with our visitors without any technical support and by implementing banners, buttons and pop ups rapidly.I love how everything is tracked so we can improve our next campaign.

Cons:

If not used properly, it can easily overcharge your website, especially if many people works on the same website with the tool. Some overlapping alerts could be triggered at least as advice.

Verified

Reviewer

Media Production

11-50 employees

Used other for free trial

Review source

Reviewed August 2018

Cheap but good alternative to Optimize.ly