MarketMuse 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

MarketMuse

4.6

(28)

Pricing

Starting at $99.00 per month

About MarketMuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.

MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.

MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.

MarketMuse Screenshots

MarketMuse Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Optimize

$99.00

per feature, per month

No plan information available

Research

$249.00

flat rate, per month

No plan information available

Strategy

$499.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

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MarketMuse Features

Popular features found in Content Marketing
Audience Targeting
Campaign Management
Content Library
Customizable Branding
Customizable Templates
Editorial Calendar
Publish Scheduling
Reporting & Statistics
SEO Management
Social Media Integration
Workflow Management
More features of MarketMuse
Ad Optimization
AI/Machine Learning
Categorization/Grouping
Content Management
Content Marketing
Data Visualization
Filtering
For Marketing and Advertising
Marketing Management
Text Editing
Trend Analysis

MarketMuse User Reviews

Overall Rating

4.6

Ratings Breakdown

71%

18%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.7

Functionality

4.4

Khan Md Mohaiuminul Islam S.

Verified reviewer

Civil Engineering

201-500 employees

Used daily for less than 6 months

Review source

Reviewed October 2021

For Ranking in Top search engine, Must needed tools for Content Optimization

I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me. Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank. As a result my content become more user frendly and audience loved it.

Cons:

I was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.

Reasons for switching to MarketMuse

In-depth content research got it in cheap deals in Appsumo.

Vendor Response

Thank you so much for such a positive review! We're glad that support has been helpful and that you've seen a positive impact on your content. Thank you for mentioning Google Docs - this will be fed back internally. Thanks again -- we appreciate the feedback!

Replied October 2021

Verified

Reviewer

Internet

Self-Employed

Used daily for less than 2 years

Review source

Reviewed May 2022

Excellent for opimizing blog content

Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.

Cons:

I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.

Reasons for choosing MarketMuse

I chose MarketMuse because of pricing, but I still use Frase as well.

Ashok A.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed October 2021

An tool to organize the Content Writing

On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it to others.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MarketMuse is good to organize the content writing. The tool has different options to analyze, research and organize the content.

Cons:

From the Point of Trust Worthiness, It is absolute zero stars. The [SENSITIVE CONTENT] does stand by his words. He often changes the pricing plan, sudden increase in cost adding limitation to what wee paid for and more.

Vendor Response

Thank you so much for taking the time to leave a review. It's great to hear that you saw value in the platform for organizing and researching your content. Your feedback on pricing is completely understandable we recently made a change across all subscription for a few reasons, which can be jarring. Hopefully we can work together to find a solution so you can still benefit from the value of the platform.

Replied November 2021

Zahra H.

Verified reviewer

Information Technology and Services

2-10 employees

Used other for free trial

Review source

Reviewed August 2021

Not for Me

Very frustrating! All the 3 trial periods were as bad as the other.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems!

Cons:

Hmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away! If it were to ever go away, I'd be able to get started on optimising the content. I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened. There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial !

Reasons for switching to MarketMuse

Clearscope is very expensive. No other reason

Klemen V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed August 2021

The Best Content Optimization Tool

As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.

Cons:

Expensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.

Reasons for switching to MarketMuse

MarketMuse is better for content optimisation.

Mark L.

Verified reviewer

Hospital & Health Care

2-10 employees

Used daily for less than 2 years

Review source

Reviewed December 2021

MarketMuse is highly useful for SEO research and content generation. It is essential to my work.

MarketMuse is an essential part of my daily SEO/content marketing workflow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.

Cons:

I don't like how the content saving feature works. It may be my fault for not learning how to use it properly.

Reasons for switching to MarketMuse

Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.

Coën V.

Verified reviewer

Hospitality

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed October 2021

Advanced SEO Insights and Ideas

Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping. For my case, it best to be implemented inside a workflow with copywriting and other SEO Tools which complement each other. Marketmuse gives me the extra edge over my competitors and sheds light into different kinds of topic that may be covered by your competition. It has this enterprise feeling / power.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- keyword research though a bit limited on data (search query, etc) - nice guidance on workflow while using this tool - clean clustering of sources and their topic authority - good results for EN search queries

Cons:

- cannot delete old projects (as of now) - some features do need extra credits - sometimes you don't get what you pay for...your expectations are higher than the AI's output - as always, languages other than EN may have less data

Vendor Response

Thank you so much for leaving such a positive review! We're glad that MarketMuse has become an important part of your workflow and that it gives you an edge over competitors. We appreciate the constructive feedback as well and will share internally. Thanks again!

Replied October 2021

Daniella A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed March 2019

Essential for a copy team

Overall, MarketMuse has improved the quality of our copy. It's more SEO-friendly, and, as a result, is performing better in the SERPs. What's more, MarketMuse has helped us cover the breadth and width of a subject with all of its recommendations. When writers use MarketMuse, you can feel more confident that those pieces will rank.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Listen, you're not going to rank in the SERPs if you're not on your SEO game. MarketMuse doesn't replace a fully-fledged SEO professional, but it's certainly a start. You can type in the title of your piece, (like "Best Cell Phone Plans") and you'll get a full list of SEO keywords you'll want to hit. Have those results dictate your piece, and then make sure to run a test when you're done and see your SEO score. We've seen pieces consistently perform better when adding MarketMuse to our process.

Cons:

As is the case with most SEO software, you'll get super random keyword recommendations sometimes. For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason. Just ignore the random recommendations and focus on those that make sense.

Shekhor B.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2021

Hands down the best tool if not only for Content Marketers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I don't know about others but I only use two features from this software. Research Optimize I use the Research feature to research the terms (entity) needed to write about for Article. And Optimize feature to optimize the artcile according to the competitors which generally changes time to time for algorithm changes.

Cons:

Their pricing plan. Don't get me wrong. It was one of the costly service offered for these sort of fuctionalities until it offered their lifetime deal on AppSumo. I bought 3 codes from their to unlock the most of the feature of it. Around a month ago they offered all their features for free users. Like unlocked everything except credits for the free user. This is what hard digest when you spent around $200 for it where the free users are getting it for zero money spending.

Brian C.

Verified reviewer

Internet

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed September 2018

MarketMuse is for serious Content Strategists

The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Time saver Knowledge development Process oriented UX

Cons:

At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.

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