GivingDNA 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

GivingDNA

4.9

(9)

Pricing

Starting at $500.00 per month

About GivingDNA

GivingDNA is a cloud-based data analytics and wealth screening solution designed to help nonprofits in creating highly precise donor segments. With GivingDNA, fundraisers and nonprofit marketers gain invaluable insights to profile and segment their donors efficiently, enabling them to enhance the personalized donor experience.

GivingDNA Screenshots

GivingDNA Pricing and Plans

Starting price: $500.00 per month

Free Trial

Free Version

Basic

$500.00

per feature, per month

No plan information available

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GivingDNA Features

Popular features found in Data Preparation
AI/Machine Learning
Big Data Analytics
Data Extraction
Data Integration
Data Mapping
Reporting/Analytics
More features of GivingDNA
Activity Dashboard
Alerts/Notifications
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Segmentation
Campaign Tracking
Contact Database
CRM
Customer Segmentation
Customizable Reports
Dashboard
Dashboard Creation
Data Analysis Tools
Data Import/Export
Data Quality Control
Data Visualization
Donor Management
Engagement Tracking
ETL
For Nonprofits
Fundraising Management
Performance Metrics
Predictive Analytics
Reporting & Statistics
Search/Filter
Self Service Data Preparation
Third-Party Integrations
Trend Analysis
Visual Analytics

GivingDNA Integrations

HubSpot CRM

Little Green Light

GoFundMe Pro

Microsoft Excel

Salesforce Sales Cloud

Donately

See all 11 integrations

GivingDNA User Reviews

Overall Rating

4.9

Ratings Breakdown

89%

11%

Secondary Ratings

Ease of Use

4.7

Value for money

5.0

Customer support

5.0

Functionality

4.9

Have you used GivingDNA and would like to share your experience with others?

Jamie S.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed September 2021

Love this product!

Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles.

Cons:

As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time.

Vendor Response

Thank you for the glowing review, Jamie! It makes our day to develop new features and continually improve the platform to make it the workhorse of your fundraising analytics.

Replied October 2021

Murna G.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed August 2021

Save your time and sanity

My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps.

Cons:

Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA!

Vendor Response

Hi Murna, thanks so much for your feedback! We're glad you've experienced positive results from GivingDNA and that improvements have made that experience even better. Grateful to have you on board!

Replied August 2021

Julie G.

Verified reviewer

Philanthropy

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed September 2021

Highly recommend

Excellent! And I feel like there is even more to learn to get the most out of this tool!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Client Success team is amazing at helping you learn to use this took and to help it work for you! It's truly surprising that there isn't an additional cost for this with as much value as it adds!

Cons:

It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else.

Vendor Response

Thanks so much for your review, Julie! We look forward to continuing to build on GivingDNA and make it even more intuitive and optimized for your success.

Replied October 2021

Wendy A.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed June 2021

Game Changing Outcomes

The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. [SENSITIVE CONTENT HIDDEN], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables.

Cons:

The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard.

Vendor Response

Thank you so much for the positive review, Wendy! We look forward to improving the clarity of the retention statistics in future updates.

Replied October 2021

Elena F.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 12 months

Review source

Reviewed April 2022

Non-profit CRM

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

GivingDNA is a comprehensive CRM which includes extra features for non-profits.

Cons:

GivingDNA's customer service could response to the cases faster.

Doug S.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed March 2022

Giving DNA - A great tool for deeper engagement with the donor

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to target directly what you're wanting to do, using your donor informatin.

Cons:

A bit of a learning curve to really dive into it deeply - but it is worth it.

Larry C.

Verified reviewer

Religious Institutions

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed March 2022

Effective, Useful, and Caring Support

There are so many great benefits to GivingDNA but the greatest is having them on your team. Their support and help to improve donor work is so valuable!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the versatility of the product and the ability to drill down to find the people I am looking for. I also LOVE the support the Giving DNA team provide. They are always willing to answer questions and find new ways to help me do my job.

Cons:

The reports take a few minutes to populate. Sometimes I have to wait and I would like to see the reports immediately. I just need to be patient.

Mollie Y.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 6 months

Reviewed December 2019

Excellent Tool for MidLevel Donor Growth

We are building a strong midlevel giving program with a very small team. Causemo allows us to prioritize our communications for maximum impact.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use and aggregate data sets are perfect. You can tell that this tool was built by a nonprofit practitioner for nonprofits. It just plain makes sense and provides exactly the data points I need to build a successful midlevel donor program.

Cons:

It is a newer product so there are still a couple of features being worked on such as the ability to delete individual lists.

Vendor Response

Thanks for your review, Mollie! We're pumped to see your mid-level results and are confident GivingDNA will continue to bring significant value to all of your programs.

Replied October 2021

Verified

Reviewer

Internet

51-200 employees

Used other for less than 6 months

Review source

Reviewed April 2021

Worthful tool