BrightEdge 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BrightEdge

4.1

(45)

Pricing

Pricing available upon request

About BrightEdge

BrightEdge is a search engine optimization (SEO) solution that helps businesses generate organic traffic and streamline content marketing operations using artificial intelligence (AI) and machine learning (ML) technology. It enables marketing agencies to identify trending topics based on seasonality/events and conduct website analytics.

BrightEdge allows managers to analyze the speed and performance of web pages, generate custom reports and gain insights into the behavior of customers’ web searches. The application enables SEO managers to track keywords and create content marketing strategies. Additionally, it lets organizations run marketing campaigns across various social media platforms including Facebook and Twitter.

BrightEdge comes with an application programming interface (API), which facilitates integration with numerous third-party platforms such as Adobe Analytics, Coremetrics, Majestic, Google Analytics, Webtrends and more. Pricing is available on request and support is extended via phone, email and other online measures.

BrightEdge Screenshots

BrightEdge Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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BrightEdge Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of BrightEdge
Activity Dashboard
API
Data Visualization
Keyword Rank Tracking
Keyword Tracking
Real-Time Reporting
Search/Filter
SEO Management
Tagging
Third-Party Integrations

BrightEdge Integrations

Moz Pro

Webtrends

Adobe Analytics

Google Analytics 360

Majestic

BrightEdge User Reviews

Overall Rating

4.1

Ratings Breakdown

44%

36%

11%

Secondary Ratings

Ease of Use

3.5

Value for money

3.2

Customer support

4.0

Functionality

4.0

Jeffrey N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Account Executive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons:

It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

Verified

Reviewer

Retail

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2021

Overpriced compared to its competitors

I think BrightEdge is best suited for large companies with large SEO teams and big budgets.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The main pro of BrightEdge over something like SEMrush is the ability to assign keywords to specific landing pages, and then track ranking of those specific pages. Additionally, they assign you a "success manager" who meets with you regularly to get the most out of the tool. Our success manager was great.

Cons:

It's too expensive. At least 3x what we are paying for an alternative solution that we like better. The account managers do not honor your decisions, and will try to go above you if you want to leave. The [SENSITIVE CONTENT] even sent an email to my boss's boss, trying to argue that the marketing team is making a poor decision. The tool itself can be overwhelming and requires too much work to make the high cost worthwhile. The fact that they need to assign you a success partner to make sure you are using it, says a lot.

Chiara G.

Verified reviewer

Health, Wellness and Fitness

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed June 2025

A lot of improvement is needed

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Honestly I struggle to find something I like, maybe the dashboards? It's easy to implement, very easy

Cons:

I don't like this tool at all, it's not intuitive at all, the ui is not user-friendly, the tool has a lot of functionality but they're mainly scattered all over. US is always the main country which makes new functionalities not available for the rest of the world

Stephanie E.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2018

Excellent tool for SEO. Has all the functionality one could need.

Ratings Breakdown

Ease of use

Functionality

Pros:

Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.

Cons:

Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.

Ian K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed November 2020

Average Enterprise SEO Tool

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Cons:

The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

Joseph J.

Verified reviewer

Environmental Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed March 2020

A waste of money and a waste of time.

Not good. Its insanely expensive, we have voiced serious concern without any change in their behavior and the product has been a massive let down.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not much honestly. It did provide good insight into a few pages returning 404 errors through.

Cons:

The implementation team did not seem to really know what was going on. The sales process made the implementation seem like a breeze. We were also lead to believe that the tool was a lot more intelligent than it turns out. It has taken us over 3 months just to get things set up and have seen no value. The support ends up being workarounds instead of legitimate solutions. Also, the service just doesn't work well, almost every time I use Brightedge it crashes, the UX is horrible and clumsy, and it requires so much manual entry.

Reasons for choosing BrightEdge

We were led to believe in the sales process that the software had intelligence and functionality beyond reality.

Gaurav G.

Verified reviewer

Retail

10000+ employees

Used monthly for less than 12 months

Review source

Reviewed January 2020

Holistic SEO Analytics Tool

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons:

BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Reasons for choosing BrightEdge

Because BrightEdge tool offered lower cost and higher ROI for organic search campaigns.

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed September 2022

Robust Offerings But Complicated

I use BrightEdge because one of my SEO clients uses the tool, and while we report and track keywords in BrightEdge because we are asked to by the client , I much prefer SEMrush for everyday research. I will say that BrightEdge support is top notch.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

BrightEdge's trending tool is more effective than Google Trends research—it has some great month-over-month data and the visualization of those changes is easier to view and assess.

Cons:

An essential component of any SEO tool is keyword research, and BrightEdge is quite complicated. Once you understand the tool, it's very effective and more powerful than other tools in many ways. But for the ordinary user, SEMrush is far easier to understand. Everything in BrightEdge seems to take an extra step compared to Moz or SEMrush or Ahrefs. Again, you can also dig very deep, but that is beyond what many need from an SEO tool.

Cole R.

Verified reviewer

Consumer Electronics

Used daily for more than 2 years

Review source

Reviewed April 2018

Definitely not worth enterprise spend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.

Cons:

I really liked the quick answer reporting that the tool did when that feature first came out. I found though that it was massively inaccurate. I also found that to be the case with a lot of their ranking reports. They don't even offer robust local ranking reports(true local maps ranking).

Verified

Reviewer

Computer & Network Security

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Expensive, overly complicated and locked into a long contract