BrightEdge 2026: Benefits, Features & Pricing

Wondering if BrightEdge is right for your organization?

Our SEO Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BrightEdge

4.1

(45)

Pricing

Pricing available upon request

About BrightEdge

BrightEdge is a search engine optimization (SEO) solution that helps businesses generate organic traffic and streamline content marketing operations using artificial intelligence (AI) and machine learning (ML) technology. It enables marketing agencies to identify trending topics based on seasonality/events and conduct website analytics.

BrightEdge allows managers to analyze the speed and performance of web pages, generate custom reports and gain insights into the behavior of customers’ web searches. The application enables SEO managers to track keywords and create content marketing strategies. Additionally, it lets organizations run marketing campaigns across various social media platforms including Facebook and Twitter.

BrightEdge comes with an application programming interface (API), which facilitates integration with numerous third-party platforms such as Adobe Analytics, Coremetrics, Majestic, Google Analytics, Webtrends and more. Pricing is available on request and support is extended via phone, email and other online measures.

BrightEdge Screenshots

BrightEdge Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

BrightEdge Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of BrightEdge
Activity Dashboard
API
Data Visualization
Keyword Rank Tracking
Keyword Tracking
Real-Time Reporting
Search/Filter
SEO Management
Tagging
Third-Party Integrations

BrightEdge Integrations

Moz Pro

Webtrends

Adobe Analytics

Google Analytics 360

Majestic

BrightEdge User Reviews

Overall Rating

4.1

Ratings Breakdown

44%

36%

11%

Secondary Ratings

Ease of Use

3.5

Value for money

3.2

Customer support

4.0

Functionality

4.0

Daniel B.

Verified reviewer

Sporting Goods

51-200 employees

Used daily for less than 6 months

Review source

Reviewed December 2018

Loving the SEO Capabilities So Far

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Helpful certification program - Variety of SEO features and insights - Integrates with Google Analytics, Google Search Console, and others - Data Cube is great for keyword and domain research - Great competitor comparisons

Cons:

- Limited integrations (only three at a time) - Not a fan of the new UI - Might be more affordable options out there

Jill J.

Verified reviewer

Packaging and Containers

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Great software; High price

The customer service was top notch. The software was fantastic, but the price point was extremely high - especially when we are able to get many of the some features at a much lower price.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really loved the ease of use, the reporting functionality, the website optimization recommendations, etc.

Cons:

For our industry there was little competitive research, keyword suggestions, etc.

Reasons for choosing BrightEdge

Functionality and responsiveness

Ivy P.

Verified reviewer

Computer Software

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed October 2023

Almost as clunky and poorly built as it is expensive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- It has a robust set of features - if they all worked correctly- Autopilot is in theory, a fantastic feature. - Opportunity forecasting would have been great, but due to the number of bugs it has, it was unusable- Data Cube, site auditing tools, content marketing tools are good, but not better than what SEMrush, Ahrefs, Moz, etc. have at a fraction of the cost

Cons:

- At over $55,000/year, the only key features it has over SEMRush, Moz, and Ahrefs ended up not working at all. We were locked into a full year and still use SEMRush and Ahrefs. Waste of money!- How clunky and slow everything is. Power users hate the UI and it takes twice as long to use any of their core features- Lack of QA. - Very faulty keyword research tools with extremely inaccurate, buggy results- Autopilot integration was pretty bad. It ended up breaking our build and their internal teams had no clue how to fix it

Dana G.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed June 2022

Loved This Tool and My Clients Couldn't Live Without It

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Software quality was superb. Data visualization was second to none, easy to "tell a story" with the data output from this product.

Cons:

Sometimes had data outages where previous month's ranking data was not available until the 8th or 10th of the following month. Also load times for certain data sets could be slow or delayed.

Mert D.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed August 2022

All in one SEO Tool from BrightEdge

I used BrightEdge for a long time drive my marketing strategy, understand my performance metrics and SEO management. There are social media signals that you can use or drive your strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BrightEdge gives important data and marketing analysis to understand your performance metrics. You can define KPI's and try to understand their performance with BrightEdge. Keyword tracking helps you analyze your performance and it's outputs.

Cons:

BrightEdge has wonderful dashboard to understand your performance metrics. They should add more dashboard or pre-dashboards to understand your performance metrics. It might be helpful to report your customer with those dashboards.

Verified

Reviewer

Wholesale

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed December 2019

Overkill for small/medium companies

We got zero returns. Instead, we partnered with an SEO consultant and ended up undoing much of the work we did with BrightEdge and have since seen results quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Page groups. This is a feature I haven’t seen outside of enterprise solutions and it makes tracking success unbelievably easy.

Cons:

First and foremost - recommendations are not worthwhile. You put it lots of legwork for it to tell you what basic SEO would. It is not a magic bullet, but is sold as such. We were turned over to three separate CSRs in our time.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2018

BrightEdge Content = Industrialized SEO

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.

Cons:

At times, the workflow module within BrightEdge Content can be frustrating. We often execute content through contractors - communication and coordination can be clunky - this has improved as of late but we're still managing this outside of the system. That said, this is an SEO tool, not a workflow tool!

Verified

Reviewer

Information Technology and Services

201-500 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Great Platform for those new to SEO

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users.

Cons:

Platform can be slow at times, especially when re-crawling for site audit or content recommendations.

Sean T.

Verified reviewer

Used weekly for more than 2 years

Review source

Reviewed September 2017

Great for reporting, good for analysis and research

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How it can scale across multiple domains within one account, which is helpful for a company with multiple sites,

Cons:

Concept of keyword groups and page groups is high maintenance if you need a lot of them. Would prefer to be able to tag keywords and pages instead.

Frederico C.

Verified reviewer

Retail

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed May 2020

Great UX and easy to use, but pricey

Brightedge is a pleasure to use at several levels, although one feels that for the price it should be even more complete.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The overall interface and how easy it was to use. The customer service team and the account manager, always trying to support your work with the platform.

Cons:

The cost and how you still end up needing another tool if you want to perform complete tech audits.

Showing 1 - 10 of 45 Reviews

See All Reviews