CreatorIQ 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

CreatorIQ

4.5

(17)

Pricing

Starting at $36,000.00 per year

About CreatorIQ

CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. It is the platform of choice for companies like Airbnb, CVS, Disney, Edelman, Mattel, Omnicom, Ralph Lauren, Salesforce, Unilever, and other global enterprises. CreatorIQ offers a true end-to-end solution for social brand advocacy.

Key platform features include:

Industry-leading creator discovery
Campaign management and workflow tools
An enterprise-grade talent CRM
Beautiful social reporting
Complete white-labeling
A robust API
Fraud analysis
Talent approval sheets
Payout and onboarding tools
Much, much more

CreatorIQ Screenshots

CreatorIQ Pricing and Plans

Starting price: $36,000.00 per year

Free Trial

Free Version

Basic

$36,000.00

per user, per year

No plan information available

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CreatorIQ Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of CreatorIQ
API
Campaign Management
Contact Database
CRM
Faceted Search/Filter
Influencer Discovery
Influencer Relationship Management
Multi-Campaign
Payment Tracking
ROI Tracking
Social Media Monitoring
Workflow Management

CreatorIQ Integrations

Tipalti

Docusign

Google Analytics 360

Snapchat for Business

Shopify

See all 11 integrations

CreatorIQ User Reviews

Overall Rating

4.5

Ratings Breakdown

53%

41%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.5

Functionality

4.2

Tyler P.

Verified reviewer

Public Relations and Communications

51-200 employees

Used other for less than 12 months

Review source

Reviewed November 2019

Excellent Influencer Marketing CRM tool for PR Professionals

I've been working with CreatorIQ for about 6 months, and so far so good. My company can be very challenging when it comes to adopting and implementing new tools. My customer success manager has been a great partner in training staff on how to use the platform optimally. I work with a lot of different industry software partners, and CIQ has been an absolute pleasure to work with. While in general there is no tool that is going to meet everyone's needs, you will have CIQ's full support in ensuring the adoption of the tool goes as successfully as possible at your company. Overall, very highly recommended.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Amazing, top-notch customer service and account management team - Beautiful, modern, and intuitive platform interface - Robust analytics - Transparent methodologies - Continuous rollout of upgrades with new, relevant capabilities & functionalities - Super convenient, interactive one-sheets and reporting for clients - Bit.ly link feature built into the platform

Cons:

- Discovery tool can be challenging to get the hang of

Reasons for choosing CreatorIQ

After reviewing the capabilities and functionalities of each, my team determined CreatorIQ would provide the most value to our staff.

Reasons for switching to CreatorIQ

CreatorIQ offers way more capabilities than HYPR did. I wasn't a user of HYPR, but the feedback I received from staff that did use it was there were many pain points and limitations that ultimately led to most staff finding influencers natively.

Khaled H.

Verified reviewer

Online Media

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed November 2019

The last influencer marketing software you'll need

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When selecting which software to work with, we compared 11 platforms side-by-side. CreatorIQ had all the features that matter, with a super easy-to-use interface, at a fair price-point. We decided to give them a try, and have never looked back since. After signing with them, the on-boarding process was like nothing we've ever experienced! 5-stars to supporting us through the adoption process, and answering any questions we have. This support has continued throughout the years of being signed up with them, which is why we are happy to renew our contract with them again and again. When it comes to technical features, they're always adding the relevant tools, and are surprisingly accurate when it comes to keeping with their feature roll-out schedules. The ROI of using this tool will of course depend on your business and what you plan on using the tool for, but if you're trying to figure out which platform has reliable software and a good team behind it, these guys are solid.

Cons:

The only time we wanted a feature that CreatorIQ did not have, it turned out that we were asking for statistics which the social media platforms don't give out publicly, so there was no legal way to acquire it - the team at CreatorIQ helped clarify this point and shared with us what statistics that they're able to get from each social media platform, so we now use this information to help manage expectations of the brands we work with.

Keith S.

Verified reviewer

Internet

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2024

The least professional team I've ever met

They honestly act like a bipolar, jealous lover. One minute, love bombing us. Then breaking up with us the next minute for no reason when nothing has changed. It's as bizarre as it is unprofessional. Stay a million miles away from these guys! They don't honor their contracts or their word.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Initially, I liked the sales guy and he helped us figure out if our use case was a fit for their product.

Cons:

Right before we were going to sign our contract, they sent us a terse email saying they don't want to work with us. We were shocked because it didn't make any sense, but after I escalated and met with one of their execs, they realized their mistake and reversed their decision. Which was obvious, because their decision was made in error and based on incorrect assumptions that they didn't even bother to ask us about. Everything got cleared up, they welcomed us with open arms, we signed our contract and we began our onboarding. Then 30 days after we signed our contract and had spent considerable resources implementing their system, they did the same exact thing again. No explanation, just a terse email telling us they are terminating the contract immediately. Nothing has ever changed on our part, our original use case is still our use case.

Annabel P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2019

Increased efficiencies, consistent and superior reporting for influencer campaign management

CIQ has helped us with providing detailed audience insights and access to evergreen reporting across Client's always-on social campaigns. We have been able to provide client recaps and success metrics in a more efficient and timely manner - our clients love the reporting and the immediacy of which we can provide results and all the posts associated with a campaign or event.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The simple UI enabled us to roll the platform out across the agency to all client accounts in a short time & immediately freed up hours of research time, client approval methods & having an immediate view on real-time metrics. We love the one-sheets and url dashboard reporting! The support from CIQ customer success team has been excellent.

Cons:

Would like to see an increase in the influencer database size and ability to brand templates according to client accounts. Also would be great to access additional social platforms such as Tik Tok when this becomes available via API.

Heidi S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

H&S Review

The platform is great! There are definitely some improvements to be made, but they do a wonderful job at listening to their clients needs and adjusting accordingly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love how many features and how many creators this platform has! It's so helpful in finding a niche group of creators, which varies tremendously across our client accounts. It's also so helpful in capturing program content, so that we don't have to monitor ourselves. Lastly, the support team is AMAZING! They are so quick and can get me whatever I need.

Cons:

There are a few features our team would like to see, including an LDA compliance feature. We also find that the social timeline does not always pick up the posts with the keyword searches.

Reasons for switching to CreatorIQ

We needed a more robust platform.

Emily D.

Verified reviewer

Public Relations and Communications

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed December 2018

Creator IQ Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

From an agency employee perspective, CreatorIQ is an easy, interactive way to aggregate results for influencer marketing campaigns. It also includes a search engine within the platform that allows search for content creators, celebrities and influencers which helps to guide client-facing recommendations for projects. The metrics per creator are also robust and allows for even more insights into the creator's worth and profile. Things such as YouTube view rates, average engagement rates, etc. are all able to be pulled via CreatorIQ which is a plus when discussing the "why's" of a recommendation to a client.

Cons:

CreatorIQ uses DemoPro to pull through all social follower details such as brand affinities, location, etc. Sometimes, the download does not sync up automatically and it can take a while to load. Also, you cannot pull YouTube audience data (only metrics) so that is sometimes not ideal if the campaign you're working on is focused on YouTubers.

Natasha V.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Great influencer tool

We are able to manage our campaigns efficiently, organize our new talent and search and discover new talent. Customer service is excellent and easy to work with

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like how you can customize the platform to your needs and change information to suit your specific needs. it has lots of new features that were added and its constantly improving as a tool.

Cons:

There are some glitches and discovery is not its best feature but otherwise its a great tool.

Kelly M.

Verified reviewer

Cosmetics

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Wonderful Tech Tool

I have been utilizing the platform for about two years. Their custom service is outstanding. Their constant updates show they are consistently evolving the platform. It allows us to streamline our influencer marketing and track our progress and create custom reporting to show we are reaching KPI's. It has been a very valuable platform for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is highly customizable and user friendly! Creator IQ has a plethora of tools to help create custom reporting and tracking that we find extremely useful for our company.

Cons:

N/A, anything we have issues with the Creator IQ team steps in to assist us with.

Tania M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed November 2019

Great product!

Have felt very supported by their team and their platform updates consistently help me do my job better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After looking at many different influencer tracking platforms, CreatorIQ won out for it's deep metrics + data reporting and ease of use. Not to mention, their constant platform updates, ability to track IG stories once user is authenticated, and dedicated customer support are huge plus's for us.

Cons:

There's so much data and info that oftentimes I want to spend more time on this platform digging deeply than I have in a day.

Reasons for choosing CreatorIQ

Ease of use, depth of data available, and it was pretty much the only robust platform I could find that was able to track IG stories.

Verified

Reviewer

Entertainment

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed December 2019

Useful Product for those less inclined to Social Media

Solid experience, definitely made things a bit easier in grabbing numbers for specific talent. Especially when it came to vetting talent for a campaign. Descriptive and useful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of gaining stats and date on specific talent. Stats being, age and geographical demo, audience, overall impressions and numbers.

Cons:

Some minor glitches here and there regarding some statistics (some needed some updating). Finding similar channels was a bit off to me especially when it got to being hyper specific to a subject. Some channels of talent found through social media weren't available on the software even with a decent amount of following.

Showing 1 - 10 of 17 Reviews

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