TELUS Sales Enablement 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

TELUS Sales Enablement

4.4

(21)

Pricing

Pricing available upon request

About TELUS Sales Enablement

TELUS Sales Enablement (formerly Blacksmith Sales Enablement) is an end-to-end cloud platform for foodservice sales teams. It combines CRM, product catalogs, and analytics to help you sell more efficiently by giving your team the right tools and data at the right time. As a key part of the TELUS Agriculture & Consumer Goods ecosystem, it is purpose-built to boost sales performance, streamline operations, and accelerate revenue growth.

The Platform Advantage
This cloud-based solution centralizes essential resources—from product information and marketing content to pipeline management and sales analytics. It streamlines operations, delivers deep customer insights, and enhances collaboration between internal teams and broker agencies.

Key Features and Benefits:

Data-Driven Insights: Access distributor sales data and operator purchasing insights to identify whitespace opportunities and capitalize on key sales drivers.

Automated Sales Processes: Save time with a built-in GS1-powered product catalog and utilize pipeline management and sales call planning tools.

Seamless Collaboration: Streamline communication between internal teams and broker sales agencies within our unified, integ...

TELUS Sales Enablement Screenshots

TELUS Sales Enablement Pricing and Plans

Starting price: CA$1.00

Free Trial

Free Version

Basic

CA$1.00

per feature

No plan information available

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TELUS Sales Enablement Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of TELUS Sales Enablement
Activity Dashboard
API
Contact Management
Content Management
CRM
Interaction Tracking
Lead Management
Mobile App
Opportunity Management
Pipeline Management
Sales Activity Management
Web-based Deployment

TELUS Sales Enablement User Reviews

Overall Rating

4.4

Ratings Breakdown

48%

Secondary Ratings

Ease of Use

4.2

Value for money

4.3

Customer support

4.8

Functionality

4.1

Verified

Reviewer

Food & Beverages

11-50 employees

Used daily for more than 2 years

Reviewed October 2021

FSE Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer Service is second to none. The 1FS app is a great tool.

Cons:

Objectives can be a little challenging. But once you start using them they can be helpful.

Allie F.

Verified reviewer

Food Production

201-500 employees

Used daily for less than 2 years

Reviewed October 2021

Sales Enablement review

Overall experience is a positive one. From learning about the tool and being trained by my Sales Enablement representatives to launching the tool to our sales team it was a great experience. The team is always there to answer questions and if we have any recommendations they bring this to their IT team to see if update can be made.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How easy this tool is for our sales team to send documents or product specs to customers in seconds. Or update a sales interaction by using the voice to text option while using the app. I think it's a great pre-planning tool that can benefit our sales organization.

Cons:

There are certain functions that I believe could be worked and updated a bit to be more user-friendly. More so the opportunity/pipeline feature.

Reasons for choosing TELUS Sales Enablement

We were using the product catalog and document library side of Sales Enablement and it made sense to go forward using a CRM Tool that was tied to this software we were already using rather than launching an entirely new tool to our team.

Antoine D.

Verified reviewer

Hospital & Health Care

10000+ employees

Used monthly for less than 12 months

Reviewed October 2021

HHL Review

Great hub of customer information that we can parcel through and look for additional opportunities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the product library and customer information. Yes, it was fairly easy to implement.

Cons:

A business plan tool that demonstrates pipeline opportunities would be a nice addition.

Jennifer D.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for more than 2 years

Reviewed October 2021

Easy to use and navigate CRM

Overall, the system has worked well for our business as an agency, as well as being the master database for all agencies together. It has given us a platform where we all can be connected as one.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The user interface is simple, straight forward and easy to use, as well as teach to new users. The support from our broker solution managers is great, they are always willing to help and provide solutions to our problems/questions.

Cons:

In the report center, I wish there were examples of what the reports looked like or what they would be used for. Some of the report titles are vague, and with a little more description it may be easier to navigate which report to run for the correct result.

Reasons for choosing TELUS Sales Enablement

The ability to manage our own database, the interface of the CRM, the progressive thinking of FSE, and the ability to expand as we grew.

Rick W.

Verified reviewer

Food & Beverages

501-1000 employees

Used daily for more than 2 years

Reviewed October 2021

Idahoan Review

Business problems solved include: 1. One place to keep all customer and product data 2. Automation of when agreements are going to expire.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I most like is that there is a Mobile App and a Desktop function.

Cons:

Most reports require a bit a excel cleanup to make them more usable.

Reasons for choosing TELUS Sales Enablement

Cost and customer service

Reasons for switching to TELUS Sales Enablement

Adesso only had an inside function -- did not allow outside sales to use the system.

Brandee P.

Verified reviewer

Food & Beverages

501-1000 employees

Used daily for more than 2 years

Reviewed October 2021

FSE - Sales Enablement Software

We are very happy with the software, and can't say enough good things about the team who supports us. The system has made our lean team more efficient and effective in our daily tasks. It really allows us to see information about our business quickly. There is a lot of customization areas and the team at Idahoan works will with the team at Blacksmith. We wouldn't be able to see the shape of our business so quickly without the software from FSE/Blacksmith.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Full business system across CRM, Sales and Trade. I love the analyzers, our custom dashboards, and the interconnectedness of the system. It is easy to see where you are spending your money. Most of the canned reports work well. I also like how the FSE/Blacksmith team is always finding new ways to help their clients.

Cons:

Some of the reports don't work well, and have to be formatted when exported to excel. Sometimes the reports have wrong information. Also, there are some areas in trade management that aren't user friendly. The fact that you can only see 200 deductions at a time is cumbersome, also, there is no report for "Open Deductions". Finally, the idea around Direct Ship Operator designation is nice, but has some pitfalls when actually using that function.

Reasons for choosing TELUS Sales Enablement

We chose FSE over Go Simple for CRM and after that, it was easy to know which TPM platform we wanted.

Reasons for switching to TELUS Sales Enablement

Adesso works well for our Retail business unit, but failed in terms of CRM and Operator level details crucial for Foodservice. Also, there are enhanced capabilities in trade that Adesso couldn't support, such as the auto-matching and clearing for EDI deductions. Adesso also contained no CRM or Sales tools.

Bridget C.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for more than 2 years

Reviewed October 2021

This product makes your work day easier

We can now easily track orders, commissions and the CRM allows us to track the calls and information the sales team does.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like that the system is constantly being updated with new features and improvements. I love the import spreadsheets for the invoices, items and pricing. I use the invoice import sheet daily and it has made commissions a breeze. I also like that there are many ways to enter items on orders whether it is by a sku, GTIN, description. I like how each screen/tab can be adjusted to show the information you want to see and in the order you want to see it. Grid editing is also a great time saver.

Cons:

I wish the reporting portion of the CRM had a place where you could schedule a time for automated reports. Also it would be nice for the person who has reports scheduled to be able to see who received what reports. From my end it will just tell me that it sent it to my email but not the 2-3 other people that should receive it. I think it would be handy to know if the person didn't receive it due to an issue or they just missed it in their email. There needs to be more guides and instructions for employees to reference when having an issue/question. The old contacts in order management for manufacturers and distributors should be able to be removed or hidden if someone is no longer at a company. When importing an invoice and payment import worksheet there isn't an option for inactive manufacturers so they have to be reactivated each time.

Erin H.

Verified reviewer

Food Production

10000+ employees

Used daily for more than 2 years

Reviewed October 2021

What would we do without CRM?

The customer service team is the star of show when it comes to CRM - the tool is awesome and works great but the team that supports us [SENSITIVE CONTENT] is next level. They are constantly working to help us achieve success in whatever we are looking for or are needing and have always treated us as a priority.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to have a live view of the team's pipeline has been such a valuable resource for our team - we are frequently asked for this type of information which is easily reportable from the tool. Additionally it has been a great resource for our team to share information, house important documents, track and measure success of initiatives i.e. SKU rationalization or Culinary Events.

Cons:

We do have some struggles with there being different ways to enter information and how that translates into reporting. For the most part we have been able to close the loopholes but sales tends to always find a way.

Dan C.

Verified reviewer

Food & Beverages

501-1000 employees

Used daily for more than 2 years

Reviewed October 2021

Sales Enablement Review

I have great things to say about FSE and the staffs continued efforts to adapt and meet the needs of our company. They are very willing to help us create/enhance tools to ensure our teams are best suited to get the information and tools they need to perform their best.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The adaptability and continued efforts to enhance the software. I appreciate that this company is willing to work with us to enhance the system and sometime perform custom requests to fit the needs of our company. I like that the system is fairly easy to navigate and has access to most things all in one place.

Cons:

The speed of some things within the system. Sometimes navigation is slow from page to page. Reports sometimes clash and take very long to run. If lots of people are pulling reports we run into issues. Some reports that are needed are very large. This causes issues.

Bobby T.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for more than 2 years

Reviewed October 2021

Great product!

Sales Enablement has been beneficial of having all of our information in one organized and efficient manner which is a great benefit to our company, as information is so important in today's environment. The reporting that we're able to pull from this software is a great asset to us, and has been for many, many years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The features that I find most impactful are the objective planning/dashboard as the software makes it a simple process which doesn't take a lot of my time. FS1 is my favorite app/feature that's offered by Sales Enablement, and is utilized by our team on a daily basis.

Cons:

The only thing that I'd like to see, and it's minor but I'd like to the menu already expanded when we bring up the homepage. Integration with other apps has been good.

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