ACTITO 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

ACTITO

4.3

(37)

Pricing

Starting at €500.00 per month

About ACTITO

You don't need to know code to build highly personalized customer journeys. Actito was built for marketers who have a lot of customer data available, but haven't found a way to access it in an actionable manner.

This platform is perfect for B2C marketers who realize that you get more ROI from activating existing customers than chasing new ones. Its flexibility makes it a great fit for retail, travel and leisure, financial services, media companies,... that want to give their own twist to overused tactics in their sector.

Thanks to it's intuitive drag-and-drop interfaces, no-code modules and dedicated support, marketers do not have to rely on IT anymore to build impactful campaigns that drive significant ROI.

Better yet, Actito is the perfect solution for marketing teams that have reached the limits of their emailing software and are ready to take their customer experience to a level that can compete with any enterprise-level marketing automation software in the market today.

ACTITO Screenshots

ACTITO Pricing and Plans

Starting price: €500.00 per month

Free Trial

Free Version

Basic

€500.00

per user, per month

No plan information available

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ACTITO Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of ACTITO
Activity Dashboard
Activity Tracking
API
Behavioral Targeting
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Conversion Tracking
CRM
Customer Database
Customizable Branding
Customizable CTAs
Customizable Forms
Data Capture and Transfer
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Engagement Tracking
GDPR Compliance
Landing Pages/Web Forms
Lead Qualification
List Management
Marketing Automation
Marketing Calendar
Multi-Campaign
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Performance Metrics
ROI Tracking
Segmentation
SMS Marketing
Social Marketing
Template Management
Third-Party Integrations
Visual Analytics
Website Analytics
Website Visitor Tracking

ACTITO User Reviews

Overall Rating

4.3

Ratings Breakdown

35%

57%

Secondary Ratings

Ease of Use

4.2

Value for money

4.1

Customer support

4.4

Functionality

4.1

Have you used ACTITO and would like to share your experience with others?

Danhier O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Powerful and easy to use software - I’m a big fan

Database management is a central element of my business. Actito allows me to accurately segment the profiles in my DB and make sure I push the right content to the right person. I use automated scenarios a lot. This feature has made my life so much easier ! It’s quite straight forward to configure and when you’re done, you just have to watch the software working for you. We can trigger the automatic sending of an email based on a large number of criteria so you will always find a scenario that matches your needs

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I’ve been using Actito for 4 years. This software is a powerful and easy to use tool, which is quite rare - I’m a big fan Something I particularly like about Actito is how actively they are developing it. I receive regular updates and new features.

Cons:

I would like to have more features in the email builder editor. But since they develop new features regularly, I guess I just have to be patient ;-)

Vendor Response

Hello Olivier, Such a pleasure to have you as one of our loyal customers. We do work hard to extend Actito capabilities without losing track of user-friendliness. For the e-mail editor, you might be interested in what our partner Le Patron offers. This is fully integrated with Actito. I recommend you have a chat with your CSM. Looking forward to our next chat. Have a great day, Jonathan

Replied June 2021

Giulianna F.

Verified reviewer

Market Research

51-200 employees

Used daily for less than 12 months

Reviewed November 2021

A great platform for e-mail marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the best features of Actito is the great possibility they give us to personalize the emails marketing. In the last platform we used in our company we had such a limit amount of possibilities that our e-mail started looking like the same. Not in Actito. We are able to really personalize our e-mails accordingly to our public. Also, another key feature for me is the availability of the support team, which really helped the set up of the platform and in our daily tasks.

Cons:

The platform is not so easy to set up and comprehend in the first time, so you need to really explore their support page and team to understand some stuff. The difficulty is bigger in the setup of the databases. I do think that some aspects could be made easier, they seem a little too difficulty with no purpose.

Reasons for switching to ACTITO

Mailchimp was very expensive, the design options in the email were very limited and we had no support from their team.

Vendor Response

Hi Giulianna, What an amazing review thanks very much for that. It's great to read that you manage to get a lot of value from our platform and that personalization is a key element for you. I did get your point on onboarding and we will release something new soon with Bryan. If you want to have early access to it, do reach out to me. Concerning the data part, this is for sure a "tricky" part we tried to make it easy and accessible but I could understand we have still work to do. Don't hesitate to share your ideas about how we could optimize the complexity and experience. Happy to have a chat with you, I wish you an amazing afternoon, Kind regards, Jonathan

Replied February 2022

Aurélie V.

Verified reviewer

Banking

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2021

Easy-to-use solution and 5 stars customer service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Actito is an easy-to-use and affordable automation platform. I really appreciate the customer service : very reactive, professional and solution-oriented.

Cons:

It could be more intuitive. Also, it's a bit basic (not a lot of advanced features and no AI integration).

Vendor Response

Hello Aurelie, It's great reading your review; thank you for that. We work a lot around the entire experience of Actito. But definitely do share as much as possible about what is not intuitive enough during a QBR, for example. This is very valuable for our UX team. We don't communicate enough about the advanced features and AI and thank you for pointing that out. AI is present in Actito, but we believe good AI is not visible for the end-user. For instance, everything related to maximize performance in your campaign is AI-driven. The engagement score, which is present on license level and customer, is also AI. I would love to read what you would like to experience. I would also recommend having a chat about our technology partners that enhance Actito capabilities. Your CSM is the right person to do so during a QBR or a call. I hope this is helpful and will allow you to get the full potential of the Actito platform. Feel free to reach out, Jonathan

Replied June 2021

Luis S.

Verified reviewer

Banking

51-200 employees

Used daily for less than 6 months

Reviewed November 2021

Simple marketing automation software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer support and UI is very strong. Scenarios design to build. Relational model on actito is a high plus.

Cons:

When designing the scenarios your minimum wait time is 60 minutes that is way too long for a "real time marketing" when you can wait 60 minutes for a decision.

Reasons for choosing ACTITO

Price

Reasons for switching to ACTITO

Deliverability, Scenarios and a better way to design marketing automation with relational data model.

Vendor Response

Hello Luis, Happy to read you seemed to appreciate of software. I'm personally also a big fan of the scenario app. Could you share an example of a real-time interaction you would like to leverage? Depending on the channel or the approach I'm convinced we should be able to help you. If you take email everything is triggered in real-time you can for example easily trigger something on an opening or a hard bounce. If you want to fire a scenario you can also do this through this https://developers.actito.com/api-reference/scenarios-v5 I hope this gives you some ideas and feel free to reach out. Kind regards, Jonatan

Replied February 2022

Fanny V.

Verified reviewer

Banking

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed June 2021

Perfect tool for small and medium business

ACTITO allows us to send mass mailing, triggered, scenarized and transactional email. It is also a powerfull tool with large connection plugs such as API, webservices, webhook and RSS feeds.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like about ACTITO is the fact that's it's easy to use, powerfull and has a large pannel of features

Cons:

Reporting could be more developed and adapted in function of each users

Reasons for choosing ACTITO

Belgium company with the understanding of the language importance in a trilangual country. Very pro active and efficient account.

Vendor Response

Thank you, Fanny. It's a real pleasure to have you as one of our power users. Your business insights are precious. Don't hesitate to have a chat with your CSM about reporting possibilities. I wish you a very sunny day. Jonathan

Replied June 2021

James I.

Verified reviewer

Insurance

201-500 employees

Used daily for less than 6 months

Review source

Reviewed April 2021

Super simple yet powerful marketing automation

We are a small marketing team. Actito is helping us do our job more efficiently by automating our key marketing scenarios and sales funnels.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The custom data model gives you a huge amount of flexibility to personnalize and automate your marketing scenarios. The tool is very simple to use and the customer support team is there to help whenever you need.

Cons:

The e-mail templates are a bit too simple and don't provide a huge amount of flexibility but they work very well. The reports could also be improved. Finally, a more powerful lead scoring module would be an excellent addition.

Reasons for choosing ACTITO

Actito provided all the features we needed at a very competitive price

Vendor Response

Hi James, Good stuff you are sharing with us, thank you very much. You highlight what I like the most about Actito, the data model, and the possibilities. But you make a point about lead scoring. This is still on our roadmap. I would appreciate having an in-depth chat with you about your needs. In the meantime, with targeting and automatic segmentation and maybe some help from the support team. You should be able to tackle many needs. Let us know and thank you again, Kind regards, Jonathan

Replied June 2021

Richard H.

Verified reviewer

Computer Hardware

51-200 employees

Used daily for less than 2 years

Reviewed November 2021

Fast, easy and reliable with good metrics and reporting.

This system allows us to mass market to our customer subscription base quickly , efficiently and affordably. In time the automation will improve on our systems once our new websites are fully functional.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the quick, intuitive user interface and admin modules. The delivery speed for large campaigns and the quick reporting functions offer a fast easy insight to results.

Cons:

The templates platform is very limited, with limited HTML knowledge getting stuck with no control over image sizes, padding set ups etc means that design options are limited.

Vendor Response

Hello Richard, Thank you for taking the time to share this with us. The e-mail editor of Actito is a different kind of editor than the one of SF. Did you already look at the different modules (https://cdn.actito.be/fe/actito-documentation-client/campaign/en/Creating_a_new_E-mail_campaign.html) that I hope provide you more flexibility? And if you want to take a deep dive with me so I can take notes from your different frustrations points, I would be happy to do so. Have a great day, Jonathan

Replied February 2022

Xavier L.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2018

Great tool suite

We are automated all our communication process. From prospects to ambassadors, all our contacts get complex multi-channels communication which is fully piloted from the ACTITO platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- It is API based. It gives us endless possibilities to build required processes. - The scenario automation features are powerful to adapt to our complex business processes. - Low spam exposure - Self service approach makes us very agile with the way we can use the solution

Cons:

- Changing data structure is not possible in self-service, only manually, which can impact agility in a startup like us - More complex data model were not possible till now (linked tables,...), seem to become possible now with some new features. So great news ! - No possibility of calculation based on several fields (in financial world this could help a great deal)

Vendor Response

Hi Xavier, We are delighted that Actito provides you endless possibilities to develop your business. And you are right; we are working hard around data possibilities. The purple tables are now accessible to nontechnical profiles. But you probably already noticed that ;-). For the calculation need, I would recommend having a chat with your CSM or the support to see if one of our partners could help you solve that. I hope this helps, and thank you again for the review. Kind regards, Jonathan

Replied June 2021

Gaetan V.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed December 2018

All in one agile Marketing Automation Tool

I use Actito for several of my customers and it's always a good experience. I always suggest Actito in my short list for Marketing Automation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- API based application. Gives the opportunity to create data flows with external partners easily - Create and follow up the segmentation of database - Agile - Strong experience in deliverability - Continuously updated with new features - Support Team shares their experience - Creation of forms

Cons:

- Contact Scoring would be a nice to have

Vendor Response

Hi Gaetan, Thank you for leaving this amazing review. The openness of the platform is something we are working every on. As a huge defender of the best of breed, we believe that it's the future for any brand willing to win the activation. Lead scoring is still on our roadmap, and yes, we should have a more intuitive way to do it than targeting and segmentation. I would appreciate having a chat with you and our product folks to dig out your different needs. Feel free to reach out. Thank you again and have a great day, Jonathan

Replied June 2021

Eva W.

Verified reviewer

Medical Devices

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed May 2021

Intuitive tool for editors & great support team

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Once set-up it is easy and very intuitive for our international editors to create and publish their e-mailing campaigns. We like the easy way to create targeting, the time to set-up campaigns is very fast and to adapt templates without the need of html knowledge is great. And we highly appreciate the always prompt and competent support of the Actito team in case of any challenges or troubles. Thanks for that!

Cons:

We would like to see more flexibility within the editor and improved options to download individual performance reports.

Vendor Response

Hello Eva, Great sharing in your reviews. Thank you very much for that. I'm really pleased to read that you were quickly able within your organization to leverage Actito. Concerning your remark about individual performance, you should be able to export and even define automatic exports of any interaction(s) related to a user or a segment. But it might be good to share that directly with your CSM. I wish you an amazing day, Jonathan

Replied June 2021

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