Square Loyalty 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Square Loyalty

4.6

(17)

Pricing

Starting at $45.00 per month

About Square Loyalty

Square Loyalty allows businesses to create a customized customer loyalty program that connects with their Square account and supports any customer rewards or loyalty program. Customers can view their score at any time using the Square Loyalty app or website, and use their phone wherever they are to redeem rewards on the spot. To make it even easier, the card-linked loyalty features are built into Square’s point-of-sale (POS) apps — so there’s no extra development work required.

Square Loyalty Screenshots

Square Loyalty Pricing and Plans

Starting price: $45.00 per month

Free Trial

Free Version

0-500 Loyalty Visits

$45.00

flat rate, per month

No plan information available

501–1,500 Loyalty Visits

$75.00

flat rate, per month

No plan information available

501–10,000 Loyalty Visits

$105.00

flat rate, per month

No plan information available

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Square Loyalty Features

Popular features found in Customer Engagement
Communication Management
Customer History
Feedback Management
Live Chat
Multi-Channel Communication
Reporting/Analytics
More features of Square Loyalty
Loyalty Program
Rewards Management

Square Loyalty Integrations

Pepper

Incentivio

Square Loyalty User Reviews

Overall Rating

4.6

Ratings Breakdown

76%

12%

Secondary Ratings

Ease of Use

4.7

Value for money

4.1

Customer support

4.5

Functionality

4.4

Have you used Square Loyalty and would like to share your experience with others?

Maria D.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for less than 6 months

Review source

Reviewed September 2025

A Great Tool for Customer Engagement

Overall, Square Loyalty has been a practical and effective tool to keep customers coming back. It’s especially convenient if you already use Square, even though the pricing could be better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how easy Square Loyalty is to set up and how well it works with the Square POS system. Customers only need their phone number, and everything is tracked automatically. It feels modern, simple, and keeps clients engaged without extra effort.

Cons:

The main downside is the cost, since it can get expensive as the program grows. Also, the customization is somewhat limited compared to other platforms.

Steve G.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Reviewed June 2025

Customers love the simplicity of it

I’ve been using Square Loyalty since it was first made available. It’s gained a lot of functionality over the years and is very robust. Customers love it and it’s easy to setup and manage

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s a a built in solution that’s very easy to setup and manage. The customer just enters their phone number when at the register and it automatically gives them their loyalty rewards

Cons:

You have to be able to tailor your loyalty program within the framework that Square has set up. It won’t allow you to do truly custom rewards

Reasons for switching to Square Loyalty

The cost savings and integration into the Square POS

Rich P.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Reviewed June 2025

Square Loyalty

The programme works well but it would be nice to some improvement just to help with customer sign-up to collect relevant customer data.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the close integration with the customer database so you can look to tailor a closer relationship with your customer. Also using tech rather than old fashioned loyalty cards seems the way forward.

Cons:

It would be nice to have more control over things like capturing emails, and specific data like birthdays at sign-up. Also tailoring the wording of programme on automated communication so it resonates the essence of the brand.

Reasons for choosing Square Loyalty

Close integration with other square services

Gary T.

Verified reviewer

Food & Beverages

51-200 employees

Used daily for more than 2 years

Reviewed June 2025

Square Loyalty doesn't compare!

I have tried many loyalty systems, including Fishbowl Marketing, Constant Contact, Boom, Givex, etc. Square hands down is the best.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Stupid simple. Fully integrated with Square. You can control and manage the system as needed. You also have fraud control to see if anyone is manipulating the system.

Cons:

Understanding the sweet spot of how to get the most from Square Loyalty. For example, should you use dollars, visits, or points? What is the optimal threshold?

Reasons for switching to Square Loyalty

Third party integration was too difficult to manage.

Sadie S.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for less than 2 years

Reviewed November 2024

Square loyalty

It has been helpful and eliminated stamp cards, and also taken the guesswork out of what is earned with each point tier. It also helped us condense point systems -instead of a separate stamp card for whole bean coffee or food items, it’s all in one.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s great to be able to customize it so much

Cons:

The cost feels a little high, sometimes I’m unclear on how many users are actively using it. Because it’s based on amount of users, I feel that I’m paying for more than is necessary when someone signs up once and isn’t a return or frequent customer

Reasons for choosing Square Loyalty

Easier to have all of my POS features in one place

Richie P.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Reviewed November 2024

Square Loyalty - Love it but needs some tweeks

I wish it could just be overhauled and sharpened up more. its got some great functionality but it just doesn't really hit the mark. If the system was sorted we would certainly use loyalty to its full potential. As it stands its not there...yet!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact it is integrated with the rest of the Square Eco system allowing us to capture sales data which we can use along side our marketing effort for direct and target marketing campaigns

Cons:

There are some very good elements but it struggles in places. One of the biggest issues for us in the UK is that Loyalty is built around mobile numbers and text marketing. We can not capture emails for marketing purposes easily (important as we do a lot of business via email especially ad text marketing is not available in the UK) when using the loyalty program. We use the Square Register and some flexibly to control the fields we want to capture form the Register CFD would be great. For us name, mobile number for Loyalty, email for marketing communications and DOB as an option. Also we uses the signup link but its a two step/page process for mobile number them email address input. All these things do not allow for complete information capture and puts off customers when too cumbersome.

Reasons for choosing Square Loyalty

Its close integration with other Square products we use

Jared K.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for more than 2 years

Reviewed June 2025

Simple, Easy, and It Just Works

Overall, Square Loyalty has been great. It's user-friendly, our customers understand it right away, and it’s helped us drive repeat business without needing to overthink it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like how simple it is to set up and use. It’s built right into the POS, so everything flows smoothly without needing extra tools or apps. It just works. Also love that it works with API so our app works seamlessly

Cons:

Honestly not a lot of downsides. I do wish there were a few more customization options for rewards, but it’s not a dealbreaker. Overall it's pretty solid.

Haley B.

Verified reviewer

Automotive

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed July 2025

Square Loyalty

I have had a very good experience using Square Loyalty. It helps make repeat customers. I like repeat customers. lol

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and automated. That makes my job much more easier. I like the automated feature very much.

Cons:

It cost a little more because you also have the transaction fees you are responsible for too. Maybe if there was a discount on having this feature that would help.

Jessica k.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed June 2025

YES :) SQUARE

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I enjoyed the ability to build up rewards with multiple companies using the platform/app it has been really nice to reap benefits of my spending.

Cons:

Nothing truly that I can think of because I have only had positive experiences with the square loyalty program

Verified

Reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2019

Square Loyalty brings in customers!

This program is excellent. My customers love it and it's so easy to manage.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Square Loyalty makes it extremely easy to track my most loyal customers. Also, I can customize promotional materials specifically to my most loyal customers, which, of course, makes them even BETTER customers.

Cons:

I have nothing to complain about with this software. It works great and helps grow my business.

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