White Label Loyalty 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

White Label Loyalty

4.7

(15)

Pricing

Starting at £1,999.00 per month

About White Label Loyalty

White Label Loyalty is a customer loyalty platform that helps you better understand your customer and deliver an engaging reward experience. Get the data you need to build deeper relationships with customers that drive long-term growth and retention – at scale.

API-first
The platform was built as API-first to allow for seamless integration with other key marketing and business systems, i.e. CRM, ERP, ePOS and more. Additionally, White Label Loyalty’s modular approach means that each solution is customised to the business’ needs and is completely scalable. The unique event-based Loyalty Engine can encourage and reward any customer action.

Fully customisable

Our admin Loyalty Console gives you complete control and insight into your customers’ behaviour. The loyalty engine allows you to use multiple features — such as the user-friendly interface for managing the loyalty program. Create a loyalty program that grows with you and your customers’ preferences.

Unlock first party data

You can collect and activate first-party data that drives engagement and growth.
Get closer to your end customers, by creating personalised push notifications campaigns, and geo-targeted messages. Moreo...

White Label Loyalty Screenshots

White Label Loyalty Pricing and Plans

Starting price: £1,999.00 per month

Free Trial

Free Version

Basic

£1,999.00

per feature, per month

Plan includes:

Loyalty API
Admin Console

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White Label Loyalty Features

Popular features found in Customer Engagement
Communication Management
Customer History
Feedback Management
Live Chat
Multi-Channel Communication
Reporting/Analytics
More features of White Label Loyalty
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Affiliate Management
Alerts/Notifications
API
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Churn Management
Client Portal
Contact Management
Content Creation
Content Management
CRM
Customer Accounts
Customer Activity Tracking
Customer Database
Customer Engagement
Customer Experience Management
Customer Portal
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Discount Management
Email Management
Employee Referral Management
Engagement Tracking
Event Triggered Actions
For Customer Referrals
For Employee Referrals
Fraud Detection
Gamification
Gift Card Management
Incentive Management
Loyalty Cards
Loyalty Program
Member Portal
Membership Management
Monitoring
Multi-Campaign
Multi-Channel Marketing
Multi-Language
Performance Metrics
Point of Sale (POS)
Promotions Management
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Referral Templates
Referral Tracking
Reporting & Statistics
Rewards Management
Rewards Program
ROI Tracking
SMS Marketing
Social Engagement
Social Media Integration
Social Promotion
Survey/Poll Management
Surveys & Feedback
Third-Party Integrations
Transaction History
User Management
Visual Analytics

White Label Loyalty Integrations

Salesforce Sales Cloud

Stripe

Shopify

Tableau

BigCommerce

Instagram

See all 123 integrations

White Label Loyalty User Reviews

Overall Rating

4.7

Ratings Breakdown

73%

27%

Secondary Ratings

Ease of Use

4.6

Value for money

4.2

Customer support

4.6

Functionality

4.4

Have you used White Label Loyalty and would like to share your experience with others?

Carl N.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 12 months

Reviewed December 2022

Premiere Rewards Partner

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team over at white-label loyalty (WLL) is top notch! When integrating their products in to our deixa.io web3 platform, their team provide world class support. From being available on short notice, understanding their api, onboarding brands, utilizing their system to onboard customize offers, or assisting in strategies for ensuring users uuid in our system can also be recognized in their system, the WLL team was prepared to handle all of our use cases with extreme efficiency.We are building a company that gamify users actions with Rewards and WLL team is the team we have identified to partner with us on our journey. We highly recommend WLL and are honored to be working with such a professional team!

Cons:

There is not a sandbox list of brands that we can use during testing, to test the gift card or voucher code url. This is an easy fix that I'm sure they will improve now that we have added this feedback.

Ally M.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 2 years

Reviewed June 2025

Great software and nice people!

Overall very positive. I’m glad we chose them as our vendor. Our meetings have always been productive and friendly!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great service, easy Ui, lots of great features that work for us. WLL was easy to integrate into our system.

Cons:

Sometimes hard to update individual users and no batch ui call for rewards for a single user. Those updates would be clutch!

Reasons for choosing White Label Loyalty

I want a part of this decision but from what I understand it was the fastest and simplest to implement.

Chris H.

Verified reviewer

Insurance

11-50 employees

Used weekly for more than 2 years

Reviewed September 2025

White Label Review

My overall experience with White Label Loyalty has been good. We've been using it for 3 years and haven't had any major issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about White Label Loyalty as a company is their support response time and Runa integration.

Cons:

What we like least about White Label Loyalty is the Live/Test mode and that you cannot assign a role to an admin user for just one of them.

Vendor Response

Thank you for your feedback and for being with us for 3 years - we're glad our support and integrations have been valuable. We’re happy to share that the Live/Test mode limitation you mentioned will be resolved soon as part of our next improvements rollout, which will give you a smoother experience.

Replied September 2025

Shaun H.

Verified reviewer

Utilities

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed December 2024

Great platform with nice people

Overall its been a positive experience, there's been a few learning curves and workarounds but in a nutshell i would say the app has worked very well and done what we intended to do.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the ability to have a bespoke app with access to an online portal that i can implement changes at any time

Cons:

some of the reports information is a little restrictive, i would like to be able to pull more core data

Vendor Response

We're really happy to hear you’ve had a positive experience and that your bespoke app is working as intended. We appreciate your feedback on reporting and will consider it for future product enhancements. Glad to have you on board!

Replied February 2025

Verified

Reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

Best Loyalty program for your business

My overall experience using White label loyalty is good so far along with integration with other systems like Lytics, Iterable are easy. I will definitely recommend this.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use. Linking of events with reactors are super helpful which can directly link with user's points.

Cons:

From user interface, all looks good however from API point of view, event filtration does not work on payload and we can't edit the events

Vendor Response

Thank you for your review! We're glad you find our platform easy to use. Appreciate your feedback about event filtration constraints. It's great to hear that integration with Lytics and Iterable has been smooth - thanks for recommending us! 🚀

Replied February 2025

Alex G.

Verified reviewer

Financial Services

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed December 2024

A great loyalty partner

They are a great company to work with and a really great partner to enable an organisation to grow their loyalty programme for both customers and staff.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The account management service allows prompt and efficient resolutions to any challenges faced and they also help to get you the best possible service.

Cons:

Sometimes challenges with with voucher supply have taken longer to resolve than hoped causing some challenging situations with our customers.

Vendor Response

We're glad you value our account management support and see us as a great loyalty partner. We appreciate your feedback on voucher supply and are always working to improve. It’s great to be part of your loyalty program’s growth! 🚀

Replied February 2025

Daniela G.

Verified reviewer

Construction

1001-5000 employees

Used daily for less than 2 years

Reviewed November 2022

Great software with all the right features and benefits for users. Easy to use with great aesthetics

The overall experience has been good with a good working relationship.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and possibility to customize to meet the needs of users

Cons:

The AI learning aspects are a little hit and miss and sometimes quite a bit of manual intervention is required.

Reasons for choosing White Label Loyalty

White Label offered the right sort of experience we were looking for - both for the short term and possible further scaling up of our solution to other markets. The App itself is a very good product and meets the needs of our target users. Overall, the proposition was more attractive than other companies we spoke to.

Tony Bach C.

Verified reviewer

Financial Services

5001-10000 employees

Used weekly for less than 2 years

Reviewed November 2022

State of the art loyalty platform

WLL was able to understand and bring out our vision, which gave us confidence they were the right partner.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, smooth implementation, and wide use case coverage including being at the forefront of market movements, eg. ready for the Metaverse.

Cons:

Not a big/well-known brand so had to do heavy due diligence process prior to selection.

Reasons for choosing White Label Loyalty

Best value for money. Wide product catalogue. Technological front-runner. Ease of implementation. References.

Petra B.

Verified reviewer

Banking

501-1000 employees

Used weekly for free trial

Reviewed November 2022

It really works and offers possibilities for deeper insights

The pilot was a great experience as WLL proved to be very reliable, responsive, proactive, timely, easy to work with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The SW is very intuitive, easy to use, flexible/adaptable

Cons:

Segmented approach to users (reward scheme and communication) would be great!

Reasons for choosing White Label Loyalty

Best presentation on OTP Lab Startup Program

Vendor Response

Hi Petra, Thank you so much for leaving a review, we're also thrilled the pilot was such a success. I just wanted to clarify that we do have a thorough segmentation engine, which also works to send personalised communications. Unfortunately, there were extenuating circumstances due to the pilot tight timelines and other integration limitations, which did not allow for the full capabilities to be rolled out immediately but would work for full launch. I hope this clears things out. Kind regards, Kristyna from White Label Loyalty

Replied November 2022

Olivia P.

Verified reviewer

Food Production

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Great support throughout and ongoing

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The team is always on hand to support, answer any questions you have, and flex with you to make the end result exactly what you want it to be. As it was a learning process for us as a business having never dealt with apps before, there were some elements we were uncertain of going into it, but WLL worked with us throughout to make changes, additions and improvements to get it to where it needed to be.

Cons:

Some elements of the back end can be confusing to use (for someone with no app/developer experience) however the team is always on hand to answer any queries, provide guides, or set things up for you so not an issue really.

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