Zuko Analytics 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Zuko Analytics

4.9

(16)

Pricing

Starting at $56.00 per month

About Zuko Analytics

Zuko tracks what users are doing on businesses forms & checkouts using analytics and session replays. By doing this it can show them when, where and why customers are abandoning their forms.

These insights then let organizations identify and fix the problems that are causing customers to abandon their acquisition journey. Ultimately it helps drive more people successfully completing forms, bringing down the cost of customer acquisition.

Zuko Analytics Screenshots

Zuko Analytics Pricing and Plans

Starting price: $56.00 per month

Free Trial

Free Version

Light

$56.00

usage based, per month

Plan includes:

Unlimited trackable forms
Unlimited users

Basic

$112.00

usage based, per month

Plan includes:

Unlimited trackable forms
Unlimited users
Access to all features and reports

Mid

$280.00

usage based, per month

Plan includes:

Unlimited trackable forms
Unlimited users
Access to all features and reports

High

$560.00

usage based, per month

Plan includes:

Unlimited trackable forms
Unlimited users
Access to all features and reports

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Zuko Analytics Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Zuko Analytics
Alerts/Notifications
API
Behavior Tracking
Conversion Rate Optimization
Customizable Fields
Customizable Reports
Data Visualization
Forms Creation & Design
Forms Management
For Websites
Real-Time Analytics
Reporting/Analytics
Reporting & Statistics
Screen Activity Recording
Third-Party Integrations
Web Forms
Website Analytics

Zuko Analytics Integrations

Monetate

Shopify Plus

Formstack Forms

Zapier

Google Optimize

SiteSpect

See all 11 integrations

Zuko Analytics User Reviews

Overall Rating

4.9

Ratings Breakdown

94%

Secondary Ratings

Ease of Use

4.6

Value for money

4.9

Customer support

5.0

Functionality

4.9

Have you used Zuko Analytics and would like to share your experience with others?

Ihor S.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Reviewed April 2025

Most sophisticated conversion form analytics tool for CRO purposes on the market

I believe this is the most advanced and sophisticated conversion form analytics tool for CRO purposes available on the market.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zuko is invaluable for identifying conversion form leaks and uncovering potential CRO improvements for conversion forms. I’m not aware of any other tool on the market with such a comprehensive feature set for analyzing user behavior in forms and spotting CRO opportunities.

Cons:

Zuko’s team is continuously improving the product, making it even more useful and comprehensive. When I was considering that video session recording of specific user behavior could help yield deeper insights into form performance, they rolled out the feature within a few months. No real drawbacks — they move fast, listen closely to user needs, and consistently refine the product to stay ahead.

Elodie B.

Verified reviewer

Financial Services

1001-5000 employees

Used weekly for more than 2 years

Reviewed January 2025

Zuko Analytics is an exceptional tool for form analytics

The team is using it to shape data driven form optimization strategies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zuko Analytics is an excellent tool for optimizing form performance, offering clear, actionable insights into user behavior and drop-off points. Its intuitive interface and robust reporting make it a valuable asset for improving conversions. A special shoutout to [sensitive content hidden], the incredible CSM, whose proactive support and expertise ensure that at SumUp we get maximum value from the platform. Highly recommended!

Cons:

I am happy with the solution as it stands and confident in its product evolution strategy.

Reasons for choosing Zuko Analytics

The support team is knowledgeable, responsive, and always willing to go the extra mile to resolve issues or provide guidance. The quality of reports offering clear, accurate, and actionable insights that enable data-driven decision-making.

Joakim A.

Verified reviewer

Commercial Real Estate

11-50 employees

Used weekly for less than 6 months

Reviewed February 2024

Great help from the support to set up - easy to use!

So far only good things! Will be fun to use this for all our markets and possibilities to see if we see differences in user behaviour between countries.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The possibility to get really deep insights from each and every field. And the support team has been great at finding ways to solve different similar fields and how to merge data.

Cons:

A bit messy UI. Compared to the competitors it might be a bit subpar design.

Sean B.

Verified reviewer

Insurance

201-500 employees

Used weekly for more than 2 years

Reviewed November 2025

Zuko Review

Really positive, all the support i need to keep tabs on my forms and make sure they are performing as expected, and if they aren't, feedback on how i can improve them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great product and great service from the staff. New features always on the way and it provides all the insight i need into the forms i create. also super affordable compared to similar services especially with the level of support provided.

Cons:

it does feel like a steep learning curve at first but overall it is intuitive once you get into it, especially since the rep is there to help

Rosario T.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 12 months

Reviewed October 2024

One of the best tool to do form analytics

I have used the tool in several projects. Not always, just because of the type of projects I found myself working on.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A complete tool with plenty of useful reports to identify insights that are useful for optimizing the project. I have witnessed the evolution of the tool and it is a mature and solid solution. They have improved many aspects, including onboarding and support. The trial they have made available is very useful: you pay after you have verified that the acquired data is correct. This is no small thing since the forms are not always very easy to track. And then human support to discuss and find a solution for the configuration - not trivial to start acquiring data correctly

Cons:

A bit of complexity, especially when you start to get familiar with the tool, as there are different types of reports available.

Reasons for choosing Zuko Analytics

The support they offer, the flexibility in terms of configuration

Abi H.

Verified reviewer

Internet

2-10 employees

Used weekly for more than 2 years

Reviewed February 2024

The Optimisation Tool You Didn't Know You Needed

I've been using Zuko for 10 years and it's the one bit of kit that I break out every time I'm asked to consult on improving website conversions and usability. Their support is first class, always responsive and happy to help with even the most inane queries I come up with. It's a shame so few people working in conversion optimisation don't see forms as a focus area, because they should. Forms are integral to almost any website, and if you're not paying attention to their use and how they can be improved you're missing a trick.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Brilliant for gathering frequently missed opportunities to improve your site conversions and user experience when it comes to forms! Easy set up, and the magic form tagger tool is a breeze to get started tracking your forms. The metrics Zuko gathers are second to none - a dream for data lovers and analysts but with easy to understand visuals for those who want to understand but without having to go deep into data mining. Also, way easier than trying to the do the same in analytics.

Cons:

It takes a little bit of time to get familiar with the Zuko ecosystem, but trust me, it's worth the time because the insights you'll gather are priceless.

Reasons for choosing Zuko Analytics

Cost primarily, I don't want to have to pay for frills when what I need is a specific solution that I know does it's job extremely well.

Max G.

Verified reviewer

Financial Services

51-200 employees

Used weekly for less than 2 years

Reviewed September 2025

Tour de force of great form analytics

Fantastic, easy to use for the team, great source of insight and an experienced team only an email away to support you at any time. Zuko has been a key growth driver for experian and a fantastic investment.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zuko is the best form analytics tool i've seen without exception. Most people wonder why they should bother with something other than a standard analytics tool be it MixPanel, Adobe or GA4 but i've truly seen nothing better for capturing field level data and turning it into actionable insight and consultancy with them has been a major factor in our growth. Not to mention some of the most hands on support out there.

Cons:

Nothing to dislike, it's limitations are fairly self described, it's a tool for form analysis. It's not something to invest in if you don't have a form as a key part of your user journey.

Elvin D.

Verified reviewer

Online Media

201-500 employees

Used weekly for less than 2 years

Reviewed October 2025

The best dedicated form analytics tool

You can use all in one tools or you can choose dedicated tools for different demands. The first option might seem easier but at the end of the day I believe the quality and level of detail will always be better with the latter option. This is Zuko, possibly the best form analytics solution there is.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Low cost, valuable, dedicated and detailed data, straightforward implementation, flexible, fast tool, and great personal support all the way, for (among others): training coworkers, fixing issues and offering insights.

Cons:

High granular data can be complex to understand, especially for new users. Some training is required to get them engaged with the tool. Not really a negative, just something to be mindful of.

Emanuela M.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used monthly for less than 12 months

Review source

Reviewed September 2024

a Great way to find new insights

I am a new user but i want to include this type of tracking in many of our B2B clients

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

with a simple installation you can get a perfectly working tracking system that can bring new ideas of optimization even on seasoned projects

Cons:

When you export a report, it will not export exactly what you see in the page but it will reorganize data in a new format

Dakota S.

Verified reviewer

Insurance

2-10 employees

Used weekly for more than 2 years

Reviewed May 2024

Zuko Analytics is a great resource for better understanding how customers interact with your forms

My experience has been fantastic. [sensitive content hidden] have both been great to work with and value outside opinions greatly. Knowing how much we utilize Jotform, they valued our opinions when they began creating their own form builder tool. The data provided is incredibly helpful and gives you the ability to better understand your customers. A lot of assumption is made when it comes to individuals completing forms, but Zuko allows the peak under the hood to see what exactly is being done and the different trends that can begin to happen due to the smallest issue on your form.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The data provided is very insightful. It is one thing to capture data, but to also present it in a way that is easy to digest and understand is rare. The data allows us to quickly make changes and constantly test different form fields and layouts to identify what resonates most with our customers.

Cons:

We utilize Jotform, and unfortunately the integration there isn't as deep as other form builders. The fields come through as their field code/ID from Jotform, which means you have to edit them all to better reflect what the field represents. It would also be really helpful to better identify individual sessions to make direct actions off of them such as reaching out to the customer.

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