SAP Customer Data Cloud 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

SAP Customer Data Cloud

4.3

(8)

Pricing

Pricing available upon request

About SAP Customer Data Cloud

SAP Customer Data Cloud enhances customer experiences across marketing, commerce, sales, and service. Unify all customer data sources, respect data privacy, and activate rich insights in real time to exceed customer expectations across all types of engagements.

SAP Customer Data Cloud Screenshots

SAP Customer Data Cloud Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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SAP Customer Data Cloud Features

Popular features found in Identity Management
Access Certification
Compliance Management
Credential Management
Multi-Factor Authentication
Password Management
Privileged Account Management
Reporting & Statistics
Self-Service Access Request
Single Sign On
More features of SAP Customer Data Cloud
A/B Testing
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Contact Database
Contact Management
CRM
Customer Activity Tracking
Customer Database
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Integration
Data Security
Data Visualization
Email Management
Email Marketing
Email Tracking
Engagement Tracking
Event Triggered Actions
GDPR Compliance
Knowledge Management
Lead Capture
Lead Generation
Lead Management
Lead Qualification
Monitoring
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Multiple Data Sources
Personalization
Predictive Analytics
Predictive Modeling
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Recommendations
Reporting/Analytics
Search/Filter
Sentiment Analysis
Social Media Integration
Social Promotion
Surveys & Feedback
Tagging
Template Management
Third-Party Integrations
Trend Analysis
Visual Analytics

SAP Customer Data Cloud User Reviews

Overall Rating

4.3

Ratings Breakdown

50%

38%

13%

Secondary Ratings

Ease of Use

4.3

Value for money

3.9

Customer support

3.4

Functionality

4.4

Have you used SAP Customer Data Cloud and would like to share your experience with others?

Arvind Kumar A.

Verified reviewer

Leisure, Travel & Tourism

10000+ employees

Used daily for less than 2 years

Review source

Reviewed January 2021

A great platform for customer data!

Overall, we are happy with the security and performance of Gigya's platform. The security of the customer data is our utmost priority and therefore it took us a few weeks longer than expected to take clearance from our security management teams to deploy the solution. We got the required support from Gigya in almost every implementation (except one particular instance which I have already mentioned that we had to pay for one day of their expensive professional services).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being the Solutions Architect on the project for integrating our commerce platform, SAP Hybris (now known as SAP Commerce), I had to study every important aspect of the integration. Gigya is an excellent platform for customer data and probably the biggest repository of customer data. The documentation for the integration with Gigya is rich and Gigya's technical support team provided us with the required support. There are multiple options (e.g. ScreenSet, Web SDK, Server Side SDK etc.) for integration and we took a hybrid approach i.e. we used the three of them: ScreenSet, Web SDK, and Server Side SDK.

Cons:

The biggest challenge that we faced was migrating the password. One of the promises from Gigya which made us choose Gigya to migrate the customer data to was that the customers would not be forced to change their password once their accounts were migrated to it. However, at the time of migration, it was not easy to do it. The support from the technical support team was not sufficient to resolve the issue. Ultimately, we had to pay for Gigya's expensive professional service for one day and it was resolved. Gigya should make their professional service free-of-cost. Also, the Gigya's professional service team should contribute to answering the questions posted by the developers on various Q/A sites e.g. Stack Overflow.

Verified

Reviewer

Consumer Electronics

10000+ employees

Used daily for more than 2 years

Review source

Reviewed December 2025

14 Years with SAP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The overall vast data and analytics that this system supplies. Been using SAP since I remember starting with the Contact centre world and it's been 14 years so far. Holds all info, historicals, archives, wtc.

Cons:

A little outdated where we had to teach it what we needed. However, it's easy to build out in the cloud.

Reasons for switching to SAP Customer Data Cloud

I think Siebel was not able to build customer database by case and made it hard to track. Slow system

Maarten C.

Media Production

Used unspecified for less than 12 months

Review source

Reviewed August 2016

A shit load of features but communication with support could improve

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Gigya offers their users an enormous amount of features to work with. You can either use their very easy to use screensets or, if you need a bit more of an advanced user-flow, build the screens yourself and user their libraries to easily do the necessary calls. Gigya assigns a team of professionals to help you get started and to resolve any specific needs as you walk passed the requirements of your business teams.

Cons:

When you're having a problem, either on Demo or Production it usually takes a lot of effort (emails, support tickets, calls, ...) to get it fixed. After complaining a few times we did get the promise of some improvements recently and so far it seems to get better. Another issue we had to deal with is the fact that their R&D team is NOT available on Friday and Saterday as most of them are located within Israel. If you take into account that for more complex issues, support needs the help of R&D to resolve these, you don't want any production problems on these days! :-S

Jagadeesh p.

Verified reviewer

Telecommunications

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Powerful customer identity platform with a steep learning curve

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about SAP Customer Data Cloud is how it brings all customer identities and consent data into one secure, easy-to-manage place while still staying flexible for developers.

Cons:

What I liked least about SAP Customer Data Cloud is that the initial setup and configuration can feel complex and time-consuming, especially for teams new to identity and consent management.

Verified

Reviewer

Computer Software

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed September 2025

Sap Data cloud

Overall is a great software, it's great value for money and i would definitely recommend it for small businesses

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a great product which has great support and the easiest email sending proceess along with great password management

Cons:

It's really hard to say overall its a great product however the ui can be better as it will make the overall experience better

Siddhant T.

Verified reviewer

Financial Services

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed February 2023

Great tool to analyze clients related data

SAP Customer Data Cloud permits us to advance client information by gathering client data from online entertainment profiles, web investigation, and that's just the beginning. This also assists us with acquiring a more profound comprehension of our clients. It has progressed examination abilities, including division, and proposal motors which assists us with pursuing more educated choices and make a move likewise.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Something I enjoy the most about SAP Customer Data Cloud is its natural UI. It is exceptionally simple to explore and have an extraordinary determination of highlights. For instance, the capacity to store and track client information for examination, the adjustable data of interest for division, and the examination dashboard to imagine patterns in client information rapidly. The platform likewise give an extraordinary degree of safety so information would stay protected and safeguarded.

Cons:

The UI designer is exceptionally helpful however it very well may be improved with simpler customization prospects. They can also better interface for client support to peruse and fix client information.

Verified

Reviewer

Information Technology and Services

10000+ employees

Used daily for less than 6 months

Review source

Reviewed May 2019

Good Product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. It is easy to use 2. Provides the required access to the users and the administrators to have the overall view of the accounts associated with the application. 3. Most of the features are found built-it thus reducing customization.

Cons:

Reporting and support of the application

Yazir P.

Retail

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

I didn`t know I need it until I started using it