Baseline 2026: Benefits, Features & Pricing

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Baseline

4.9

(9)

Pricing

Starting at $995.00 per month

About Baseline

Baseline serves as a comprehensive solution for real estate private lenders. The platform streamlines the process of originating and servicing loans, offering online experiences for borrowers, and managing investors and brokers from a single, centralized system.

The software is designed to cater to small and midsize private real estate lenders. Its intuitive interface simplifies daily lending operations. Lenders can generate term sheets, automate underwriting and document collection, process payments, and reconcile business outcomes. The borrower portal provides an online loan experience that instills trust and confidence.

Baseline's key features include loan origination, servicing, and capital management tools. The software consolidates workflows, saving lenders both time and resources. Rather than using multiple disjointed tools, lenders can manage the entire lending lifecycle from one platform. Baseline also enhances deal flow and velocity by connecting stakeholders in a single system.

Baseline Screenshots

Baseline Pricing and Plans

Starting price: $995.00 per month

Free Trial

Free Version

Essential

$995.00

flat rate, per month

No plan information available

Growth

$1,995.00

flat rate, per month

No plan information available

Baseline Features

Popular features found in Loan Servicing
Accounting
Amortization Schedule
Automatic Funds Distribution
Collateral Tracking
Compliance Management
Contact Management
Document Management
Loan Portfolio Management
Payment Collection
Reporting/Analytics
More features of Baseline
Accounting Integration
ACH Payment Processing
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Approval Process Control
Audit Trail
Automated Decisioning/Underwriting
Borrower Management
Business Loans
Cash Flow Management
Client Database
Client Management
Client Portal
Commercial Mortgages
Communication Management
Configurable Workflow
Construction Loans
Credit Check
Credit Reporting
CRM
Customer Database
Customer Management
Customer Statements
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Security
Digital Signature
Document Storage
Document Templates
Electronic Applications
Electronic Payments
Electronic Signature
Escrow Management
Financial Analysis
Financial Management
For Borrowers
For Brokers
HUD Settlement Statements
Investor Management
Lead Management
Loan Management
Loan Origination
Loan Processing
Loan Servicing
Marketing Automation
Mobile Access
Mortgages
Multi-Branch
Multi-Channel Communication
Multi-Company
Multi-Currency
Online Applications
Outsource Processing
Payment Reminders
Payment Tracking
PCI Compliance
Pipeline Management
Pre-Qualification
Pricing Management
Promissory Notes
Real-Time Reporting
Refinance Management
Reminders
Reporting & Statistics
Residential Mortgages
Risk Assessment
Risk Management
Role-Based Permissions
Rules-Based Workflow
Scheduling
Search/Filter
Secure Data Storage
Self Service Portal
Status Tracking
Task Management
Task Scheduling
Template Management
Third-Party Integrations
Transaction History
Visual Presentation
Workflow Management

Baseline Integrations

Zapier

Gmail

Google Workspace

Pipedrive

Slack

Asana

See all 7 integrations

Baseline User Reviews

Overall Rating

4.9

Ratings Breakdown

89%

11%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

5.0

Functionality

4.8

Have you used Baseline and would like to share your experience with others?

Jim O.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

The Ultimate All-in-One Platform for Private Lenders—Backed by World-Class Support

Our experience with Baseline was exceptional, specifically due to the human element behind the software. Most platforms give you a login and leave you to it, but the support here is top-tier. [sensitive content hidden] were instrumental in our early momentum. Their support is not only fast and responsive but incredibly creative; they don’t just answer "how-to" questions—they actually help brainstorm better ways to structure our workflows within the system. It feels like they are an extension of our own team rather than just a tech vendor.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most impressive part of Baseline is how it centralizes the entire lending lifecycle. Moving from a fragmented system of spreadsheets and disconnected tools to a single "source of truth" for origination and servicing has been a game-changer for efficiency. The automated document collection and AI-powered summaries significantly cut down on manual review time. Furthermore, the white-labeled borrower and investor portals create a "big bank" professional feel.

Cons:

While the platform is incredibly powerful, there is a learning curve when you first dive into the deeper customization options for term sheets and loan products. However, any initial friction we experienced was quickly smoothed out by their onboarding team. I would love to see even more third-party integrations in the future, but the current Zapier and HubSpot connectivity already covers most of our essential needs.

Debra H.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed February 2025

Revolutionary Tool

Excellent. I had tried out another application in the private lending space, and gave it a good try, 8 months. It was not intuitive. Baseline is logical and robust. I've been using it since June, 2024. It's helped me me almost double my loan volume.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support. Technology is not always my friend, and the support staff at baseline respond almost immediately to questions. The training was designed and implemented perfectly. Baseline is also very customizable to meet your individual needs.

Cons:

There were features missing at first, but the team created them upon request.

Reasons for switching to Baseline

MA was not intuitive for us. It involved a lot of keystrokes to find a particular functions.

Tammy S.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2025

Robust platform with responsive team

Simple to use, robust functions, and visually straightforward with a responsive support team

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Baseline is a straightforward interface that is easy to learn. Our organization began implementation before I was hired but I was able to quickly move forward with implementation and historical data for a complete picture in the software. We like the portal interface for borrowers, comprehensive platform (account info, documents, etc) and the responsive customer service. We also appreciate the ability to customize document generation and platform settings without the need to work with the engineering team.

Cons:

After using this for the last 10 months, we definitely found functionality that seemed to be necessary but missing, or functions that did not work properly as we began implementing them. This occurs much less frequently now than it did at the beginning.

Reasons for choosing Baseline

Easier interface and implementation support

Edwin D. E.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed April 2024

A One Stop Shop for Private Lenders

While my critiques of the Document Management and API integrations may seem harsh, it is only because so many other aspects of the software are Tier 1. The ease and simplicity of the users to navigate and accomplish what they need is impressive. Also there is the unique and profoundly helpful ability for capital investors to also have an account on the platform. This is an absolute game changer, especially for brokers who may sell their loans or even offer fractional participation in their loans.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the integration of a robust servicing software that has a solid origination side. They are working to build out their origination to make it more robust for their users. Their development is intentional and methodical. They do not release "updates" that have not been thoroughly tested. There is confidence that when a release or patch is launched, it will function correctly and as expected. Their dev team is extremely communicative, and if you put in the time to send them bug or functionality reports, they will be quick to address the problem. If you have suggestions, this company really does listen to its users and makes recommendations to the platform seriously.

Cons:

There are two main issues that I currently have with Baseline, Document handling framework work as well as non-existence of API integration. The biggest issue for us right now is the very rudimentary handling of documents within the platform. All documents generated will always be in Word Doc file, there is no way to generate a document in a PDF. Being able to customize loan programs, users, and loan files with specific documents or have defaulted documents for users is clunky and lacks seamless integration across the differing segments of the platform. The API integration while not critical, is non-existent, and if you would like your LOS/ Servicing software to be able to integrate into a CRM or email campaign/ responder, no luck. You will have to have a dedicated staff member transferring user contact information over to your CRM manually.

Reasons for switching to Baseline

I was a faithful client and user of LendWise for many years, close to 7. My frustration was the turn over of their dev team, failure to properly test product updates and releases for bugs or functionality, and primarily for the lack of priority they put known bugs in the system. When I left LW in the summer of 2023, there were still basic, foundational bugs with the operation of their platform that had not been addressed since 2016 when I had first raised the awareness. I appreciate the leadership team at LW, however the platform constantly had issues, and I was tired of waiting for a streamlined and modern LOS platform that promised all they stated it could do.

Kerby S.

Verified reviewer

Banking

2-10 employees

Used daily for less than 12 months

Review source

Reviewed February 2025

Baseline is THE REAL DEAL!

The product and the support is great. When you use something that works, you know it was put together by people that have been there and done that and that is Baseline. It was built by people that were in the business doing what we do day in and day out, so they know what we need and they built what we need.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love Baseline. The product is AWESOME and I don't know how we could run our business without it. We do a good volume and have a lot of applications. Baseline takes all the pain out of running a lending business!

Cons:

There isn't much to not like. We were using old school spreadsheets and they have allowed us to leave those behind.

Sage U.

Verified reviewer

Real Estate

Self-Employed

Used daily for less than 2 years

Review source

Reviewed February 2025

Baseline Lending Review

Positive. The support team is good to work with and attentive, and the product itself is extremely useful. It becomes a "hub" of sorts for your lending platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Baseline is simple, easy to use and easy to learn. It has the core features down pat and is a very helpful tool to manage my portfolio of loans + communicate with investors and borrowers. Overall great to use and helpful.

Cons:

The ACH automated payment tool to pull in payments needs to be increased / a little smoother. This is not a Baseline "issue" rather it is with the third party payment processer, but nonetheless that is the only con I can think of it is a great software.

Devon K.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed February 2025

Best LOS and servicing software hands down

I am a LOYAL customer and Baseline plays a pivotal part in my business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is intuitive and provides everything you need to fund a loan from origination to payoff… truly a 1 stop shop. Getting onboarded by their team is the difference maker, they are hands on with you every step of the way!

Cons:

Their is nothing to dislike but I do look forward to them continuing to add features to the platform!

Alex B.

Verified reviewer

Financial Services

2-10 employees

Used weekly for less than 6 months

Reviewed October 2023

Baseline is worth the look if you want to save time and money while getting a superior product.

Baseline has been a refreshing experience for us. Instead of working with a company that would tell us what you see is what you get Baseline was willing to listen to our needs as a lender/servicer and come up custom solutions and numerous efficiencies that save out team precious time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their product is what we needed and not a bunch of add-ons that have no particular use to us. Baseline also had several efficiencies that saved us a ton of time and manual inputting.

Cons:

We don't have any complaints as of yet. Baseline is still rolling out features so it may be earlier on the product development side but we are excited about this as they are more than willing to accept your input.

Reasons for choosing Baseline

We had a better Interaction with the owners of Baseline which enabled us to get the development we needed on a timely manner and not outsourced to a third party.

Reasons for switching to Baseline

Needed more customization and ability to create dynamic reporting

Megan S.

Verified reviewer

Financial Services

2-10 employees

Used monthly for less than 12 months

Reviewed October 2023

Baseline is the gold standard in mortgage servicing software.