Planful for Marketing 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Planful for Marketing

5.0

(9)

Pricing

Starting at $6,000.00 per year

About Planful for Marketing

Planful for Marketing is a marketing planning solution that helps businesses manage and track marketing goals, campaigns, budgets and overall returns on investment (ROI) from a centralized platform. It enables marketing professionals to create and assign campaigns, budgets, and activities to pre-designed qualitative and quantitative goals.

Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing.

Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns.

The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Planful for Marketing Screenshots

Planful for Marketing Pricing and Plans

Starting price: $6,000.00 per year

Free Trial

Free Version

Basic

$6,000.00

per year

No plan information available

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Planful for Marketing Features

Popular features found in Marketing Planning
Budgeting/Forecasting
Goal Setting/Tracking
Marketing Calendar
Media Planning
Project Management
Roadmapping
More features of Planful for Marketing
Access Controls/Permissions
Activity Dashboard
Activity Planning
Activity Tracking
Alerts/Notifications
API
Asset Lifecycle Management
Assignment Management
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Chart of Accounts
Collaboration Tools
Commenting/Notes
Consolidation/Roll-Up
Content Management
Customizable Reports
Dashboard Creation
Data Import/Export
Data Visualization
Deadline Management
Document Management
Document Storage
Drag & Drop
Expense Management
File Management
Forecasting
Gantt/Timeline View
Income & Balance Sheet
Multi-Channel Marketing
Multi-Company
Multi-Currency
Multi-Department/Project
Planning Tools
Predictive Analytics
Presentation Tools
Profit/Loss Statement
Progress Tracking
Projections
Project Planning
Project Templates
Project Tracking
Real-Time Data
Real-Time Reporting
Real-Time Updates
Receipt Management
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Scenario Planning
Search/Filter
Self-Service Reporting
Single Sign On
Spend Management
Status Tracking
Strategic Planning
Tagging
Task Management
Task Planning
Task Progress Tracking
Task Scheduling
Third-Party Integrations
To-Do List
Version Control
Visual Analytics

Planful for Marketing Integrations

Google Ads

Planful for Marketing User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

4.8

Value for money

5.0

Customer support

5.0

Functionality

4.8

Have you used Planful for Marketing and would like to share your experience with others?

Aaron B.

Verified reviewer

Computer & Network Security

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed March 2022

Run Marketing Like a Well-Oiled Machine

Plannuh has been incredibly flexible and I've been able to manage the marketing function no matter what the business and market throws our way. I have absolute confidence in where our spend is on any given day and have the ability to quickly pivot money to a new initiative without wondering the impact to other campaigns or the budget. Next, I'm able to keep the marketing function focuses on OKRs that align to the corporate goals and keep that scoreboard front-and-center.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Customer Success Team at Plannuh is amazing. They get Marketing and advise you on the best configuration for YOU. The software is incredibly flexible to adapt to any marketing org.

Cons:

With great power, comes great... complexity. Finding a consistent way to organize ALL of your Campaigns and aligning them to Goals with the same level of granularity is tough. As such, the learning curve on how to create a plan from the start is difficult but critical. But that's where the CSM team comes in to help you crawl, walk, and then run.

Reasons for choosing Planful for Marketing

Purpose-built software for marketing and data integrity

Megan B.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed August 2020

Gone are the days of spreadsheets

Budget reconciliation is never easy (or fun). This makes it so much easier and less time consuming. I save so much time each month because of the visibility I have with Plannuh.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

So easy to setup, move budget around, see what we've spent so far for the year and what we have leftover. Access to real-time spend consistently and accurately. Not needing to worry about wrong or messed up excel/google sheet formulas (and, version control!) has been huge. The team at Plannuh has been a huge help and really quick to respond when I have questions or need help.

Cons:

Since it's a new technology/company, there are times where it can act buggy. Also no integrations (yet!) but they're coming. Integrations will be key for us.

Reasons for choosing Planful for Marketing

They wouldn't sell to us because we are too small...however they're the ones that recommended Plannuh to us.

Elizabeth S.

Verified reviewer

Banking

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed March 2022

Plannuh for Marketing Budgets & Plans

Marketing plans, marketing budget, expense allocation, expense tracking, and budget reporting have all been solved with this software. Additionally, they provide several webinars, books, workshops, and tools to assist you with building out your plan and budget to present annually. This has helped with shaping our marketing plan, goals, and budget to align better with our business strategy, goals, and plan.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Plannuh makes it extremely easy for tracking expenses and assigning those expenses to a direct campaign, project, or operational bucket. Leave behind your excel sheets, they are no longer needed to track your budget. This has saved me so much time and made the ability to pull expenses that directly impact a marketing strategy simple. There are several beneficial features and they have been continuing to evaluate the product to make enhancements. They didn't just set it up and leave it to become outdated.

Cons:

There have been minimal "bugs" like attaching an invoice to an expense the invoice would disappear even though it would say it saved. They look at what you report and actually fix it or provide a best practice so it doesn't continue to happen.

Reasons for choosing Planful for Marketing

Ease of use and enhanced features that make it easy to track expenses. Additionally, the information and advice they are willing to provide.

Mark F.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2022

Critical app for marketing performance management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like working with Plannuh's super helpful team. They spend time upfront getting to know us and making sure that we are successfully onboarded and getting value. I especially love how the product takes away the headaches associated with tracking what we've spent or committed to for the rest of the year versus our budget. Plannuh also provides a wealth of online resources for CMOs and marketing leaders.

Cons:

There is nothing I dislike about the software. It's an easy platform to use and the team is incredibly easy to work with.

Reasons for choosing Planful for Marketing

Plannuh helps me manage our marketing budget and ensures that we're investing in the highest impact marketing channels. Their product is far better than any of the other solutions I have seen.

Nicole S.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2022

One of a kind

Managing our marketing budget and measuring our ROI is much easier thanks to Plannuh.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the fact that Plannuh is a tool designed for busy marketers like me. The ease of use that comes along with Plannuh makes it easy to bring the tool in-house quickly. Not to mention their great onboarding process. [SENSITIVE CONTENT] has been of great assistance to us in helping to get us up and running and increasing our confidence in the tool.

Cons:

It meets all of our current needs. Nothing that we dislike.

Scott M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed April 2020

Campaign Financial Management for Creatives is Possible!

This has been a game changer! We can visualize budgets accurately, build to goals, and then track to goals. We have implemented this tool at the beginning of client relationships, use it in yearly budget planning, and check back with clients on a minimum of a monthly basis. This tool will become a required part of your workflow. Promise.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Plannuh made the terrible process of allocating marketing budgets visual, which is a game changer for creatives working with account people. At last, EVERYONE understands, including the clients!

Cons:

Plannuh is early in its development cycle, so little things can be quirky, such as user management. HOWEVER, tech support is top notch, personal, and CRAZY-QUICK. So they get on it fast!

Reasons for choosing Planful for Marketing

THIS IS SO MUCH EASIER. And trackable. And easy.

Karen N.

Verified reviewer

Financial Services

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed November 2022

Great platform for marketers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and has created efficiency within our team. Goodbye, manual labour & spreadsheets! Competent Plannuh client success team who is responsive and proactive, it's obvious marketers created this tool for marketers. Accessible Plannuh c-suite, open to connecting and discussing specific campaigns/issues you're facing.

Cons:

Really no complaints. The only thing I'd like to explore further is that in our wealth management business, our metrics are quite specific. i.e. client retention %, aum size, etc. The platform seems more focused on lead generation vs client retention, so i haven't fully explored how to measure the latter (which is our core focus) in plannuh.

Nora O.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used monthly for less than 12 months

Review source

Reviewed June 2022

Worth IT!!!

I cannot say enough good things about Plannuh and my experience with the team. The customer service is incredible and if the software itself wasn't good, I would continue using Plannuh solely because of the Plannuh team that I got to work with. Thankfully, I not only really like the software, but I also really like my Plannuh team!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really liked how you could store everything in your account and how once you have everything in there, you could see if the event you attended was a good idea or not from a cost/roi perspective.

Cons:

The software/website is a bit slow for me, but it's the only small issue that I have and can certainly overlook it compared to all the pros you get when using this software.

Ines R.

Verified reviewer

Computer Software

5001-10000 employees

Used daily for less than 6 months

Review source

Reviewed June 2020

Best Marketing Resource available