Constant Contact 2026: Benefits, Features & Pricing
Updated April 2, 2025 at 1:11 PM
Written by Andrew Blair
Content Analyst
Edited by Mehar Luthra
Team Lead, Content
Wondering if Constant Contact is right for your organization?
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- Our Summary
- User Interface
- Popular Alternatives
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
- Popular Comparisons
Our Summary
Pros:
- Effective email templates
- User-friendly interface
Cons:
- High pricing
- Poor customer service
Pricing
Starting at $12.00 per month
What is Constant Contact:
Constant Contact combines email marketing and audience management tools in one platform. Users can create professional emails using drag-and-drop templates, build contact lists through landing pages, and track campaign performance. The platform includes social media management and text messaging features.
Why we like Constant Contact:
With a 97% email deliverability rate, Constant Contact ensures marketing messages reach their audience. Users praise its top-rated features: email campaign tools, mobile-optimized designs, and contact database management. The platform excels in customer support and offers a straightforward interface.
Who should use Constant Contact:
Small businesses and organizations seeking reliable email marketing tools are ideal users, with 72% of reviewers having between one and 50 employees. The platform works well for retail shops, nonprofits, and professional services who want to grow their audience through targeted communications.
Wondering if Constant Contact is right for your organization?
Our Email Marketing Software selection experts can help you in 15 minutes or less.
Constant Contact User Interface
Popular Constant Contact Alternatives
Constant Contact
Ratings Breakdown
- 4.32Ease of use
- 4.10Value for money
- 4.23Customer support
- 4.19Functionality
Pricing
Starting at $12.00 per month
Ratings Breakdown
- 4.57Ease of use
- 4.49Value for money
- 4.52Customer support
- 4.49Functionality
Pricing
Starting at $9.00 per month
Ratings Breakdown
- 4.38Ease of use
- 4.36Value for money
- 4.17Customer support
- 4.36Functionality
Pricing
Starting at $13.00 per month
Ratings Breakdown
- 4.59Ease of use
- 4.72Value for money
- 4.77Customer support
- 4.54Functionality
Pricing
Starting at $10.00 per month
Ratings Breakdown
- 4.24Ease of use
- 4.34Value for money
- 4.39Customer support
- 4.46Functionality
Pricing
Starting at $15.00 per month
Ratings Breakdown
- 4.73Ease of use
- 4.83Value for money
- 4.78Customer support
- 4.50Functionality
Pricing
Starting at $9.00 per month
Constant Contact Overview
Constant Contact delivers small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help businesses grow audiences by building a list with landing pages, social media lead ads, and more. Its helps customer relationships by creating professional emails, segmenting lists and automating messages to drive more engagement and sales; simplify social media by creating and managing soci...
al posts and ads to generate awareness, drive leads and promote growth; and sync with apps already in use to grow and sell more online.Constant Contact Pricing and Plans
Lite
$12.00
Plan includes:
- Basic Email Marketing
- Automated Welcome Email for New Contacts
- Social Marketing
- Event Management
- Drag & Drop Email Templates
- AI Content Recommendations
- Polls & Surveys
- Reporting
Standard
$35.00
Plan includes:
- Email marketing with subject line A/B testing and email archive
- Resend emails to non-openers
- Contact segmentation
- Social media ads integration
- Scheduled Email Sends
- Subject Line A/B Testing
- Registration Form
- Custom Segments
Premium
$80.00
Plan includes:
- Advanced email marketing with dynamic content
- Custom automations
- Custom contact segmentation
- Search engine optimization
- Advanced ads with a dedicated ad manager* (required minimum spend/month)
- Contact Activity Segmentation
- Sell Products & Services
- SMS Marketing
Confused about pricing? We've got you covered.
Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.
Our Analysis of Constant Contact's Pricing Plans
Constant Contact offers a range of pricing plans to suit different business needs and budgets. We've examined the pricing structure to help you determine which plan may be the best fit for your company. Each plan comes with its own set of features and benefits, and we've outlined the key pros and cons to consider. Constant Contact’s three main plans—Lite, Standard, and Premium—support users at varying stages of their email marketing journey,...
from beginners to experienced professionals. Discounts are available for longer commitments: six-month plans offer 10% off, while annual billing provides a 15% discount across all tiers. __Lite plan__ The Lite plan is a cost-effective option for those just starting out with email marketing. At $12 per month (billed monthly), it offers a user-friendly drag-and-drop email editor, AI-powered copy generator, and basic reporting features. This plan is suitable for businesses with a limited contact list, allowing monthly email sends up to 10 times the number of contacts. With discounted billing, the plan costs $10.80 per month on a six-month plan, and $10.20 when billed annually. **Pros:** - **Budget-friendly:** The Lite plan provides essential email marketing tools at an affordable price point. - **Intuitive interface:** The drag-and-drop editor and AI copy generator make it easy to create professional-looking emails. - **Comprehensive integrations:** Import data from various platforms, including Google, Microsoft, Facebook, and Shopify. **Cons:** - **Limited automation:** The Lite plan does not include advanced automation features, which may be necessary for more complex email campaigns. - **No multi-user support:** This plan is restricted to only one user, which may not be sufficient for growing teams. - **Restricted segmentation:** With only one custom segment available, targeting specific audience groups may be challenging. __Standard plan__ The Standard plan, at $35 per month (billed monthly), is designed to meet the needs of most businesses. It includes all the features of the Lite plan, plus advanced reporting, email scheduling, and subject line testing. This plan allows for 12 monthly email sends per contact and supports up to three users. With discounted billing, the plan costs $31.50 per month on a six-month plan, and $29.75 per month when billed annually. **Pros:** - **Enhanced automation:** With three automation templates and an AI campaign builder, creating targeted email campaigns becomes more efficient. - **Improved segmentation:** The Standard Plan offers 10 custom segments, enabling better audience targeting. - **Social posting tools included:** Schedule and manage social media posts in advance, streamlining your online presence. **Cons:** - **Limited users:** While the Standard Plan supports up to three users, larger teams may require additional user accounts. - **No custom automations:** Although this plan includes automation templates, it does not allow for the creation of custom automations. - **Higher price point:** The Standard plan is nearly three times the cost of the Lite plan, which may not be feasible for businesses with tight budgets. __Premium plan__ The Premium Plan, at $80 per month (billed monthly), is tailored for professionals and businesses with advanced email marketing needs. It includes all the features of the Standard Plan, along with unlimited automation templates, custom automations, and eCommerce templates. This plan allows for 24 monthly email sends per contact and supports unlimited users. With discounted billing, the plan costs $72 per month on a six-month plan, and $68 per month when billed annually. **Pros:** - **Robust automation:** With unlimited automation templates and the ability to create custom automations, the Premium plan offers unparalleled flexibility in email campaign management. - **Advanced segmentation:** Unlimited custom segments allow for highly targeted email campaigns, improving engagement and conversion rates. - **Comprehensive marketing tools:** The Premium Plan includes features like dynamic email content, Facebook lookalike targeting, and Google Ad Manager integration. **Cons:** - **Steep price increase:** At more than double the cost of the Standard Plan, the Premium Plan may be cost-prohibitive for some businesses. - **Potential feature underutilization:** Smaller businesses may not fully leverage all the advanced features included in this plan, leading to a lower return on investment. - **Steep learning curve:** The extensive feature set may require additional time and resources to master, especially for those new to email marketing. __Additional services and support__ Constant Contact offers SMS marketing as an add-on service, with plans starting at $10 per month for up to 500 messages. Premium plan subscribers receive the first 500 messages per month at no additional cost. All plans include live onboarding and support, with the Premium plan offering priority onboarding and a dedicated support team. While not explicitly mentioned, Constant Contact provides a 30-day money-back guarantee for all plans. **Conclusion** After analyzing the pricing plans offered by Constant Contact, it's evident that they provide a range of options designed to cater to businesses of various sizes and marketing needs. - **For small businesses and startups:** The Lite plan is an excellent choice, offering essential email and social media marketing tools at an affordable price point. However, as your business grows and your marketing requirements expand, you may find the limitations of this plan restrictive. - **For established businesses and growing enterprises:** The Standard plan strikes a balance between cost and functionality, providing advanced features such as automation templates, custom segments, and a powerful social media ads manager. This plan is well-suited for businesses looking to scale their marketing efforts and engage with their audience more effectively. - **For marketing professionals and large organizations:** The Premium plan is the ultimate solution, offering unlimited automation templates, custom segments, and users, along with advanced features like dynamic email content and eCommerce templates. This plan is designed for businesses with extensive marketing needs and a desire to leverage cutting-edge tools to drive growth. When selecting a pricing plan, businesses should carefully consider factors such as their current marketing goals, audience size, required features, and budget. By aligning these elements with the appropriate Constant Contact plan, companies can optimize their marketing strategies and achieve the best possible return on investment. It's also crucial to anticipate future growth and choose a plan that can scale alongside your business, ensuring a seamless transition as your marketing needs evolve.Compare Pricing
Compare pricing across our most frequently recommended Email Marketing products.
recommendations
recommendations
recommendations
recommendations
recommendations
*Defined as the price above any available free plan
Constant Contact Features
Drawn from insights across 2903 verified reviews, we've outlined Constant Contact's best and worst rated features and how they stack up against the average rating.
Constant Contact's Best Rated Features
Event Scheduling
3.94 category average
Lead Qualification
3.89 category average
Reporting & Statistics
4.21 category average
Constant Contact's Worst Rated Features
Workflow Management
3.96 category average
ROI Tracking
3.84 category average
Segmentation
4.11 category average
- Popular features found in Email MarketingA/B TestingAutorespondersCampaign AnalyticsCampaign SchedulingCAN-SPAM ComplianceContact ManagementCustomer SegmentationEmail TrackingEvent Triggered ActionsSubscriber ManagementWYSIWYG Editor
- More features of Constant ContactAccess Controls/PermissionsActivity DashboardActivity TrackingAlerts/NotificationsAPIAttendance ManagementAudience TargetingAutomated PublishingAutomated ResponsesAutomated SchedulingCalendar ManagementCampaign ManagementCampaign PlanningCampaign SegmentationChannel ManagementClick TrackingCommenting/NotesContact DatabaseContent ManagementConversion TrackingCRMCustomer EngagementCustomer SurveysCustomizable BrandingCustomizable CTAsCustomizable FieldsCustomizable FormsCustomizable QuestionsCustomizable TemplatesCustomizationData Analysis ToolsData Import/ExportDesign ManagementDrag & DropDrip CampaignsDynamic ContentElectronic PaymentsEmail Campaign ManagementEmail DistributionEmail ManagementEmail MarketingEmail MonitoringEmail RemindersEmail TemplatesEmployee ManagementEngagement TrackingEvent CalendarEvent ManagementEvent MarketingEvent SchedulingEvent TicketingFeedback ManagementForm BuilderForms ManagementImage LibraryInbox ManagementInteraction TrackingKeyword FilteringLanding Pages/Web FormsLead CaptureLead GenerationLead ManagementLead NurturingLead QualificationList ManagementLive ChatLocation TrackingMailing List ManagementMarketing AutomationMarketing CalendarMass TextingMedia LibraryMeeting Management@mentionsMessage PersonalizationMobile AccessMobile OptimizationMobile SurveyMonitoringMulti-Account ManagementMulti-CampaignMulti-Channel DistributionMulti-Channel ManagementMulti-Channel MarketingMulti-LanguageMultiple User AccountsMultivariate TestingNewsletter ManagementPerformance MetricsPost SchedulingPreview FunctionalityPromotions ManagementQuestion BranchingRandomizationReal-Time AnalyticsReal-Time DataReal-Time MonitoringReal-Time NotificationsRegistration ManagementRemindersReporting/AnalyticsReporting & StatisticsResponse ManagementResponse ValidationROI TrackingSales AnalyticsScheduled MessagingSchedulingSegmentationSEO ManagementSimple Mail Transfer Protocol (SMTP)Site Intercept SurveySkip LogicSMS MarketingSocial AdvertisingSocial MarketingSocial Media IntegrationSocial Media MonitoringSocial PromotionSpam BlockerSubscription ManagementSupport Audio/Images/VideoSurvey BuilderSurveys & FeedbackTaggingTeam ManagementTemplate ManagementThird-Party IntegrationsUnsubscribe DatabaseURL CustomizationVisitor RegistrationVisual AnalyticsWebsite Publishing OptionsWebsite Visitor TrackingWorkflow Management
Constant Contact Integrations
Based on 2903 verified reviews, we've identified products most frequently integrated with Constant Contact.
Cristina
Director of Development
Used for 1-2 years
Reviewed January 2024
"“We use Constant Contact for emailing our donors, and the email addressed are stored in DonorPerfect.”"
See all 193 integrations
Constant Contact Key Sentiments
We analyzed 2903 verified reviews for Constant Contact to find out what actual users really think.
Most Positive Sentiments
Email campaigns
Users find Constant Contact effective for managing email campaigns, appreciating the ability to create, schedule, and analyze campaigns with ease. They highlight the platform's features for campaign performance analysis, which help them understand and improve their marketing efforts. Additionally, users value the centralized database for managing client subscriptions and the convenience of scheduling campaigns in advance.
Email templates
Reviewers enjoy the customizable templates offered by Constant Contact, which enable them to create professional and visually appealing email campaigns quickly. They appreciate the variety of templates available, allowing for design customization to fit their brand's style and messaging. However, some users wish for more modern and aesthetically pleasing templates, as well as greater flexibility in customization options.
Email management
Users appreciate Constant Contact's email automation, which allows them to schedule emails and follow-ups based on contact behavior. They find the email tracking features useful, as they can see if recipients open emails, click on links, and on what devices. Additionally, users value the ability to send mass emails efficiently, benefiting from features like bulk email sending and drip automation.
Least Positive Sentiments
Email handling
Users value the email analytics provided by Constant Contact, which help them track open rates, bounce rates, and other important metrics. While they appreciate the platform's efforts to ensure emails avoid spam filters and reach recipients' inboxes, some users report issues with emails being marked as spam or bouncing, leading to concerns about email deliverability and management.
Subscription management
Reviewers find Constant Contact useful for managing contact databases, allowing them to handle large lists and manually remove unsubscribers and errors. They appreciate the ability for clients to unsubscribe easily and the various ways to add contacts. However, users face challenges with subscription cancellation, issues with unsubscribe functionality, and the increasing costs associated with growing subscriber lists.
Design capabilities
Reviewers appreciate the user-friendly design of Constant Contact, which allows them to create eye-catching layouts and graphics for their emails. They find the design options sufficient for non-technical users, making it easy to produce professional-looking content. However, some users experience frustration with the limited design functionality and outdated appearance, wishing for more advanced and modern design capabilities.
Constant Contact User Reviews
Overall Rating
4.3
Ratings Breakdown
5
53%
4
34%
3
11%
2
2%
1
1%
Secondary Ratings
Ease of Use
4.3
Value for money
4.1
Customer support
4.2
Functionality
4.2
Verified reviewer
Retail
2-10 employees
Used monthly for more than 2 years
Review sourceReviewed February 2026
Solid Choice for Email Sends
5
I really think that overall it is a solid product and would recommend to colleagues. I enjoy seeing the analytics once an email goes out. It is helpful information for future segmentation.
Ratings Breakdown
Vendor Response
Thank you for your positive review, Shanna!
Replied February 2026
Read More
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used daily for less than 2 years
Review sourceReviewed October 2025
Constant Contact
5
We've been using Constant Contact for just about 2 years now and it has transformed the way we communicate with our supporters. The metrics are so helpful as they guide us in our communication strategies, which is like having a marketing team on staff!
Ratings Breakdown
Reasons for switching to Constant Contact
Not enough options and we really wanted to have different integrations as we continue to refine our communication strategies.
Vendor Response
Hello Mary Beth, thank you for taking the time to leave a review. We are thrilled that our toolshave transformed your communication, making it feel like you have a marketing team on staff! That is truly fantastic and exactly what our tools are intended for; to make your life easier. We hear you when you say that the many options can be overwhelming. Remember, our accessible Knowledge Base and Ask a Trainer experts are here to help you learn your way around the platform. Both of those options are available in the help section of your account, which can be found in the top right of your home page dashboard.
Replied November 2025
Read More
Verified reviewer
Consumer Services
11-50 employees
Used weekly for less than 2 years
Review sourceReviewed December 2025
Easy Email Campaigns with Professional Results
4
Constant Contact is easy to use and makes email marketing simple and effective. The templates are professional, customization is straightforward, and tracking results is clear and helpful. It’s a great tool for staying connected with customers and managing campaigns with confidence.
Ratings Breakdown
Read More
Non-Profit Organization Management
2-10 employees
Used weekly for more than 2 years
Review sourceReviewed August 2025
Constant Contact does the job
3
Overall, my experience with Constant Contant is fine. I've used it for over 3 years now, and it does the job.
Ratings Breakdown
Read More
Verified reviewer
Individual & Family Services
2-10 employees
Used weekly for less than 12 months
Review sourceReviewed November 2025
Great for simplicity but lacking reliability
4
I appreciated Constant Contact’s simplicity and ease of use. However, the reliability of the software made it difficult to have consistent productivity. Due to the price and reliability issues, I chose a different software for my marketing and communication.
Ratings Breakdown
Reasons for choosing Constant Contact
I was more familiar with Constant Contact and the alternatives were more expensive.
Reasons for switching to Constant Contact
Systeme.io was great but not sustainable for long term communication.
Vendor Response
Thank you for leaving a review, Tiffany! We're glad our simple platform helped you quickly create newsletters from templates. We are truly sorry that glitches or connectivity issues interrupted your productivity. We strive for reliable service and regret that this, combined with price, led you to switch. We'd love to hear some feedback from you on how we can improve, along with some documentation of the glitches that you experienced so that our development team can troubleshoot. Please send an email to social_support[at]constantcontact[dot]com with your account name and any photos/descriptions of the technical issues you experienced.
Replied December 2025
Read More
Verified reviewer
Non-Profit Organization Management
2-10 employees
Used weekly for more than 2 years
Review sourceReviewed August 2025
Great tool for email design, monitoring and list management
5
Very positive. We like the connection/syncing with our database and the system is generally very easy to navigate.
Ratings Breakdown
Reasons for switching to Constant Contact
Connects directly to our database and avoided having to mange two separate mailing lists. The direct connection and list management from the database really was a gamechanger and so much easier!
Read More
Staffing and Recruiting
2-10 employees
Used monthly for more than 2 years
Review sourceReviewed August 2025
Easy to use!
4
I would recommend Constant Contact for anyone wanting to reach more of their clients but don't know a lot about design. This was easy to use and I think it would be easy for anyone.
Ratings Breakdown
Reasons for choosing Constant Contact
Cost, ease of availability to those who would be using the product
Read More
Verified reviewer
Information Services
11-50 employees
Used monthly for less than 6 months
Review sourceReviewed July 2024
Excellent tool for boosting online sales
3
My overall experience with Constant Contact has been very positive. I have seen a noticeable increase in customer engagement and sales since I started using their services. The automation features have saved me time by allowing me to schedule campaigns and follow-ups effortlessly. Customer support has also been very responsive and helpful whenever I had questions or issues.
Ratings Breakdown
Reasons for choosing Constant Contact
I chose Constant Contact over these alternatives because it offered superior integration with Facebook, which is crucial for my online sales. The detailed tracking and reporting features made it easier to understand and optimize my campaigns. Additionally, Constant Contact's customer support was more responsive and helpful, which gave me confidence in using their platform for my business needs.
Reasons for switching to Constant Contact
I made the switch because Constant Contact offered more robust integration with Facebook, which is essential for my online sales business. Additionally, Constant Contact's tracking and reporting features are more comprehensive and user-friendly, allowing me to optimize my marketing campaigns more effectively. The superior customer support also played a significant role in my decision to switch.
Vendor Response
Hi Hedi. Thank you for the feedback. We love hearing these stories from our customers and how our features are helping them succeed!
Replied July 2024
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Verified reviewer
Computer Software
10000+ employees
Used weekly for less than 12 months
Review sourceReviewed March 2026
Simple and Effective Email Marketing Tool
4
Constant Contact has been a useful tool for creating email campaigns without needing complex marketing software. It keeps things simple while still covering the basics.
Ratings Breakdown
Vendor Response
Thank you for your review, Aaron!
Replied March 2026
Read More
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used weekly for less than 12 months
Review sourceReviewed March 2026
Constant contact review
5
Ratings Breakdown
Vendor Response
Thank you for taking the time to leave a review, Sonny!
Replied March 2026
Read More
Constant Contact FAQs
- How much does Constant Contact cost per month?
Constant Contact’s pricing starts at $10.20 per month (billed annually), scaling based on your contact list size. The Lite plan offers essential email marketing features, while the Standard plan adds social media scheduling, advanced reporting, and ad management. The Premium plan provides advanced automation, dynamic content, SEO tools, and priority customer support.
- Can Constant Contact send text messages?
Yes, Constant Contact offers SMS marketing capabilities through its platform. Users can send promotional messages, appointment reminders, and important updates to their contacts. The text messaging feature integrates with email campaigns for coordinated multi-channel marketing. The platform also provides detailed analytics for SMS performance tracking.
- Is Constant Contact hard to use?
No, Constant Contact is designed for ease of use, featuring an intuitive drag-and-drop email editor and premade templates. The platform provides tutorials, step-by-step guides, and responsive customer support to help users quickly learn the system and create effective marketing campaigns.
- Can Constant Contact send emails?
Yes, email marketing is Constant Contact's core function. Users can create professional emails using hundreds of customizable templates, segment contact lists for targeted messaging, and track engagement metrics. The platform offers A/B testing, automated follow-ups, and integration with popular e-commerce platforms.
- How many emails can you send a month with Constant Contact?
Constant Contact allows unlimited email sends per month on all plans, regardless of your pricing tier. There are no restrictions on email volume, though sending limits follow industry standards for deliverability. The platform includes tools to optimize send times and monitor engagement rates to maximize campaign effectiveness.
Constant Contact Popular Comparisons
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