DemandScience 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
User Reviews
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Overview

DemandScience

4.2

(32)

Pricing

Pricing available upon request

About DemandScience

DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.

Key features of DemandScience include lead development, campaign tracking, multiple content formats, content engagement, and industry insights.

PureSyndication allows marketers the option of combining multiple layers of buyer intent and promote content to generate high-quality leads.

ABM Display enables managers to match high-volume targeted advertisements with outbound lead generation to drive optimal growth using an identity approach.

PurePush provides organizations the opportunity to identify and reach potential prospects in their target market...

DemandScience Screenshots

DemandScience Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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DemandScience Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of DemandScience
API
B2B Lead Generation
Campaign Analytics
Campaign Planning
Campaign Segmentation
Contact Database
Customer Segmentation
Customizable Branding
Email Marketing
Engagement Tracking
Intent Data
Lead Capture
Lead Generation
Multi-Campaign
Multi-Channel Marketing
Personalization
Predictive Analytics
Search/Filter
Target Account Identification

DemandScience User Reviews

Overall Rating

4.2

Ratings Breakdown

53%

31%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.5

Functionality

4.2

Verified

Reviewer

Marketing and Advertising

501-1000 employees

Used monthly for less than 6 months

Review source

Reviewed August 2021

Good Leads

Great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Used for lead generation. Pretty happy overall with the data.

Cons:

Nothing to report, so far so good. I will update if I find any.

Nicholas K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed August 2021

PureB2B | Lead Generation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy tool that has delivered high quality leads - both in terms of audience and persona details and in terms of validation. We are confident that our dollars are being spent on the correct, qualified audience and that we are paying for the best audiences we can find. Additionally, the PureB2B team is very strong and easy to work with, making the overall experience great.

Cons:

The only issues that we saw were that there were sometimes some scale issues, but that is virtually all tied to the campaign structure and rigid rules on our end. Additionally, due to the client not receiving an asset all the time, we had some mapping issues from time to time, but overall it was great.

Raphael R.

Verified reviewer

Computer & Network Security

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed August 2021

Prospects denied accessing our content, grew angry

It was good until we started having problems. And they got defensive, brought in their senior managers who got more defensive and snarky. At the very beginning of the engagement I should have known things were going to turn out poorly. I asked for references and they said “we can’t expect our customers to do our selling for us.” Now it’s very clear to me why they were not able to come up with a reference.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The sales people did a good job telling us how well it would work

Cons:

All of the leads we engaged with denied accessing or downloading our content. The PureB2B team said this was normal and that people don’t remember what they downloaded or who’s content it was.

Kevin H.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed August 2021

Great Partners on Content Syndication Program

PureB2B is a great partner when it comes to content syndication and other ABM programs. The service they offer is great but the people that power the business are what truly makes them stand out.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about PureB2B are the people I partnered with to get a content syndication program set up. In our biweekly meetings, they had all the data and metrics I needed to measure the health of the program as well as understand who it is that is consuming our content. Their analysis and recommendations have been insightful for not just me but the rest of the marketing team as well.

Cons:

Integration into our own MAP and CRM can always be a little bit more challenging and getting things up and running was a bit of a process to get it up and running.

Sreejata C.

Verified reviewer

Computer Software

11-50 employees

Used other for less than 12 months

Review source

Reviewed August 2021

The best lead gen company!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their customer service and overall experience throughout the process was miles ahead of any other competitor. The data was highly accurate and relevant. They take care of all requirements, attention to detail is 100% and you don't need to nickel and dime.

Cons:

None. Didn't find any issues; The team was supportive, the quality was excellent and turnaround was quick.

Suzanne B.

Verified reviewer

Computer & Network Security

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed August 2021

Unethical approach to lead generation

We ran a single campaign through PureB2B. The leads we followed up with had no recollection of downloading our content. And then when we pushed hard to understand how it had been promoted we discovered that the source of promotional emails was misrepresented. At that point we canceled our contract.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Appeared to be a solid approach to content syndication. Sadly was not.

Cons:

Discovered that PureB2B was promoting our content through a third-party provider who was pretending to be Gartner. Would not want to be associated with any company that misrepresented itself like this.

polina p.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2021

Lead Generation

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Quality of leads are great and flexibility to adjust when needed.

Cons:

Not to much we don't like so far-would like to use other product offering as well.

Roxanne S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed August 2021

Roxanne

Great. I wish we would have more insight into the lower funnel quality of the leads but everything on our end ran very smooth. Pure B2B was great at ensuring things were running effectively.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Pure B2B team made setting up and executing our campaign run so smooth. They were very responsive and helped us get things setup for success.

Cons:

We didn't get to use PureB2B services again since we are no longer working with any B2B clients.

Reasons for choosing DemandScience

Great customer service and quality leads.

Jessica B.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed August 2021

Great strategy for building your email database and setting up business development!

We are growing our email database and increasing pipeline with PureB2B.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the targeting in combination with customer support. You can effectively target your ideal customer profile and have a high-quality customer experience, when iterations to the program are needed the PureB2B team is there to immediately help you.

Cons:

This may have to do with the maturity of the business development team, but it does take a few months to convert these leads to sales qualified opportunities.

Germaine F.

Verified reviewer

Marketing and Advertising

10000+ employees

Used other for less than 6 months

Review source

Reviewed August 2021

Feedback

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In terms of data integration, PureB2B is able to transfer leads via multiple platforms, hence ideal for clients with a preferred/standard mode of lead transfer to their system.

Cons:

So far no concerns raised by client in terms of software.

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