DemandScience 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if DemandScience is right for your organization?

Our Lead Generation Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

DemandScience

4.2

(32)

Pricing

Pricing available upon request

About DemandScience

DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.

Key features of DemandScience include lead development, campaign tracking, multiple content formats, content engagement, and industry insights.

PureSyndication allows marketers the option of combining multiple layers of buyer intent and promote content to generate high-quality leads.

ABM Display enables managers to match high-volume targeted advertisements with outbound lead generation to drive optimal growth using an identity approach.

PurePush provides organizations the opportunity to identify and reach potential prospects in their target market...

DemandScience Screenshots

DemandScience Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

DemandScience Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of DemandScience
API
B2B Lead Generation
Campaign Analytics
Campaign Planning
Campaign Segmentation
Contact Database
Customer Segmentation
Customizable Branding
Email Marketing
Engagement Tracking
Intent Data
Lead Capture
Lead Generation
Multi-Campaign
Multi-Channel Marketing
Personalization
Predictive Analytics
Search/Filter
Target Account Identification

DemandScience User Reviews

Overall Rating

4.2

Ratings Breakdown

53%

31%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.5

Functionality

4.2

Egemen A.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Great Solution & Great Team

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been using their content syndication service in EMEA. We received great top of the funnel leads for our clients and the clients were happy with the pipeline value generated by PureB2B leads as well as the quality of the leads. We have been working with a great team to support us throughout the process to answer any questions or concerns. The team pays attention to your brief and work through delivering the results carefully and timely.

Cons:

Nothing particularly. The initial company set up takes a little longer than expected but nothing major to disrupt the campaigns.

Reasons for choosing DemandScience

Their competitive rates and quality of the leads.

Francois N.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 2 years

Review source

Reviewed August 2021

Great Content Syndication Tool for Lead Gen!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

PureB2B has been a great lead-gen vehicle consistently providing us with quality leads that fit our target market. Their team is extremely knowledgeable and they seamlessly integrate with our marketing automation software making lead delivery a breeze.

Cons:

I wish they offered a self-serve reporting platform.

Trisha S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used other for less than 2 years

Review source

Reviewed August 2021

PureB2b

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent support from the pureb2b team.

Cons:

No automation with the client we are running the campaign with

Reasons for switching to DemandScience

Cheaper leads

Karina C.

Verified reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed August 2021

Quality in leads and targeting

Overall I'm happy with PureB2B and continue to use them for my content syndication needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

At the beginning, one year ago, when working with PureB2B some of the job titles didn't align and they did everything to get alignment to our ICP. After working with them for a year they've delivered us leads we wouldn't have had from our ABM list without PureB2B. We have since expanded to two other territories.

Cons:

Though the leads are quality sometimes it takes a bit to get there. I recommend being hands on in the process if you are a plug and go admin this might not be right for you.

Cindy D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 6 months

Review source

Reviewed August 2021

Great to work with from vendor selection to implementation & program maintenance

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very transparent sales process. Loved that they tell you what's possible and what's not, provide pricing in the first meeting (just as I requested!) and worked with my timeline to get things signed and up and running quickly. So far we've been very happy with the lead quality -- better than any third-party publisher we've worked with prior to PureB2B.

Cons:

We're only using content syndication programming at this time and are happy with our results so far.

Reasons for choosing DemandScience

Pricing and database size.

Reasons for switching to DemandScience

Other third-party media partners weren't delivering quality leads. Lots of names that weren't in our target market and also no agreed up lead volume guarantee.

Verified

Reviewer

Internet

51-200 employees

Used weekly for free trial

Review source

Reviewed August 2021

Hack for a lead generation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were actually able to generate MQLs with a lower cost than our average cost per lead - and still they were all qualified and none of them had any misinformation / missing detail.

Cons:

The problem is that you cannot choose to have something like a package of 10 leads. The minimum is 150 therefore you need to have a budget for at least 150 leads.

Reasons for choosing DemandScience

Account Managers and CSMs really knew what their product was and what it was capable of.

Victoria M.

Verified reviewer

Online Media

10000+ employees

Used weekly for less than 2 years

Reviewed March 2023

Positive Partnership with DemandScience!

Positive; Very trusted partnership from a relationship and performance perspective.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate our trusted partnership and can always count on the DemandScience team help make our lead generation program successful! I appreciate the responsive communication, strategy brainstorms, and clean/reliable activation and optimization. We launch lead generation programs with DemandScience on a quarterly basis and have been partners for many years.

Cons:

Nothing negative to report. We leverage DemandScience content syndication lead generation solutions, and have been happy with performance and the relationship.

Reasons for choosing DemandScience

Trusted in the Salesforce ecosystem; Verified audience reach and alignment with Mulesoft/Salesforce lead gen objectives.

Kyle A.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for less than 12 months

Reviewed March 2023

Thank you for your services during my time representing VMware

Ratings Breakdown

Ease of use

Functionality

Pros:

[sensitive content hidden] were a joy to work with and always made it easy for me to do my job and lobby Demand Science to the client. Our programs performed well and in a timely manner. The team was willing to meet the needs through the many changes and updates we had encountered pre/mid/post campaign

Cons:

Nothing to say here, as we learned how to work with the client and simultaneously each other the growing pains worked themselves out.

Verified

Reviewer

Financial Services

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed August 2021

Highly targeted, speedy lead delivery

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to integrate with our marketing automation tool. Great customer service team. Leads that satisfy our highly targeted requirements and are from high value companies.

Cons:

The audience pool engages with multiple pieces of content, so sometimes you don't get net new leads for a new campaign.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed August 2021

Big database of good leads