Google AdMob 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Google AdMob is right for your organization?

Our Mobile Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
User Reviews

Overview

Google AdMob

4.8

(9)

Pricing

Pricing available upon request

About Google AdMob

Google AdMob is mobile app monetization that helps you make money from apps. With our high-performing ad formats, you can attract new users and engage them within your app. Automated tools make it easy for you to create ads and manage your campaigns.

Google AdMob Screenshots

Google AdMob Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Google AdMob Features

Popular features found in Mobile Marketing
Campaign Management
Contact Management
Mobile Access
Push Notifications
SMS Marketing

Google AdMob User Reviews

Overall Rating

4.8

Ratings Breakdown

78%

22%

Secondary Ratings

Ease of Use

4.4

Value for money

4.6

Customer support

3.3

Functionality

4.3

Eutimio A.

Verified reviewer

Computer Software

501-1000 employees

Used monthly for free trial

Review source

Reviewed April 2023

The Ultimate Solution for Mobile Advertising

I have found AdMob to be a crucial tool for app monetization thanks to the IT department's projects. The platform offers a wide variety of ad types that can be adapted to any type of app and is easy to incorporate into apps. In addition, the right audience can be reached and ad revenue can be increased thanks to AdMob's targeting options.

Ratings Breakdown

Ease of use

Functionality

Pros:

The platform offers a variety of ad types, such as native, interstitial, and banner advertisements, that may be altered to match your app's style and aesthetic. AdMob further provides sophisticated targeting capabilities that enable you to target the appropriate audience at the appropriate moment, which can increase the efficacy of your advertisements.

Cons:

AdMob may have a drawback in that it might be difficult to set up and optimize for optimal income. The platform might also be pricey for smaller developers because running campaigns demands a minimum expenditure. Finally, new users may find AdMob's reporting and analytics tools to be too complex.

Reasons for choosing Google AdMob

With its wide range of ad formats, advanced targeting options and ease of integration, AdMob can help you maximize your app revenue and achieve mobile advertising success.

Verified

Reviewer

Computer Software

2-10 employees

Used daily for less than 12 months

Review source

Reviewed December 2024

Top 1 for mobile apps

I have use Google Admob to monetize apps across platforms. The easiest setup I've ever seen as a developer and well paid ads

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Support for multiple platforms, including android, ios and video games

Cons:

Not able to add advertisements in web apps.

Verified

Reviewer

Computer Software

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

Google AdMob Experience

The overall experience was not good , i faced several issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Easy to integrate , i have used flutter to integrate the app. 2. We can see which ads are displaying and block theme if needed 3. The dashboard is very helpful , we can see all details needed according to date wise

Cons:

1. Support is not very good , We can't chat with support . There is a google group but not that much helpful 2. They limit the ads , without informing why they are doing this 3. Need to earn 100$ to withdraw 4. Many times earning decreases , it shows cpm 10$ then it changes to 3$ 5. Need to learn few things before use 6. The setup for the ads is also very tricky

Wilson K.

Verified reviewer

Electrical/ Electronic Manufacturing

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed June 2023

Unleash Your App's Profit Potential with Google AdMob

netizing Mobile Apps: AdMob helps app developers generate revenue by displaying ads within their mobile applications. It provides a platform to monetize app inventory and turn user engagement into a revenue stream.Maximizing Ad Revenue: AdMob's extensive ad network and ad mediation capabilities enable developers to maximize their ad revenue potential. By accessing a wide range of advertisers and ad inventory, AdMob increases the chances of higher fill rates and better ad targeting, ultimately leading to increased revenue.Ad Placement Optimization: AdMob's analytics and reporting tools provide valuable insights into ad performance, impressions, clicks, and revenue. Developers can leverage this data to optimize their ad placements, ensuring ads are strategically positioned to maximize user engagement and revenue.User Engagement and Retention: AdMob offers rewarded video ads, where users are incentivized with in-app rewards for watching ads. This can improve user engagement and retention by providing a value exchange, leading to longer app usage and increased user satisfaction.Audience Targeting and Relevance: AdMob leverages Google's advanced targeting capabilities to deliver highly relevant ads to app users. By targeting ads based on user demographics, behavior, and preferences, AdMob helps businesses reach their desired audience, increasing the likelihood of ad engagement and conversions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Powerful Monetization: AdMob provides a robust platform for app developers to monetize their mobile applications through various ad formats, including banner ads, interstitial ads, rewarded video ads, and native ads. This allows developers to generate revenue by displaying ads in their apps.Extensive Ad Network: AdMob is backed by Google's vast advertising network, ensuring a wide range of advertisers and ad inventory. This increases the chances of higher fill rates and better ad targeting, maximizing revenue potential for app developers.Ad Mediation: AdMob offers a built-in ad mediation feature, which allows developers to manage multiple ad networks and optimize their ad inventory effectively. This ensures that if AdMob doesn't have a suitable ad to display, it can automatically fetch ads from other networks, improving monetization opportunities.

Cons:

Revenue Dependence: As a mobile app developer, relying solely on ad revenue from AdMob can pose a risk. Fluctuations in ad demand, changes in advertiser budgets, or market conditions can impact earnings. It's advisable to diversify revenue streams or explore other monetization methods alongside AdMob.Ad Visibility Control: While AdMob provides some control over ad placement and filtering, developers may not have complete control over which specific ads are displayed in their apps. In rare cases, an irrelevant or low-quality ad might slip through, affecting the user experience.Revenue Share: AdMob operates on a revenue-sharing model, where developers receive a portion of the ad revenue generated. While the exact revenue share may vary, developers should be aware that a percentage of their earnings will go to Google as a platform fee.

Manish B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed February 2023

Maximizing Mobile App Revenue with Google AdMob

The overall experience of using AdMob has been generally positive. It provides a user-friendly platform with a wide range of ad formats and targeting options, which helps to monetize apps and generate revenue. AdMob also offers useful features such as ad mediation and detailed analytics and reporting tools to help developers optimize their ad revenue.

Ratings Breakdown

Ease of use

Functionality

Pros:

AdMob is one of the largest mobile ad networks in the world, and it has a vast pool of advertisers and publishers. This makes it easier for me to connect with a large number of advertisers and get high-quality ads for their apps.It means that I can target and optimize the capabilities of Google Ads to improve the performance of my mobile app installs.It gives options for a wide range of ad formats, including banner ads, interstitial ads, and rewarded video ads. I can easily maximize my revenue from ads and also create campaigns for my app.AdMob offers ad mediation, which allows showing ads from multiple ad networks in the app. This can help increase fill rates and revenue, as well as provide access to a wider range of ad formats and ad types.Analytics and reporting: AdMob provides developers with detailed analytics and

Cons:

AdMob is a popular platform, which means there can be high competition for ad space. This can lead to lower ad rates and revenue for some apps.It has strict policies regarding the type of content that can be advertised, and apps that violate these policies may be suspended or banned.

Christian C.

Verified reviewer

Internet

Self-Employed

Used daily for less than 2 years

Review source

Reviewed February 2023

My AdMob Experience

For sure it's the only software that i will use for my mobile projects, nice work google.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A lot of stats from your ads and your published apps,Everything is automated and help the user,Customize ads for your app,Designed for the user,

Cons:

Minimum monthly payment requirement is a bit high, for some users it's difficult to reach it

Chandan K.

Verified reviewer

E-Learning

Self-Employed

Used daily for less than 2 years

Review source

Reviewed July 2022

Best for Mobile Ads

Not so good, adlimit is the problematic.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Provides best fill rate & great ecpm for all types of apps .

Cons:

Poor customer support, Ad limit is the biggest issue on this platform, if your account get this restriction then your revenue will be heavily reduced.

Reasons for choosing Google AdMob

Better fill rate & ecpm

Christian S.

Verified reviewer

Market Research

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed October 2022

Experiencia

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Lo que más me gustó es la facilidad para poder implementar en mis aplicaciones de juegos, la plataforma es intuitiva.

Cons:

Lo que menos me gustó es el soporte técnico, en mi caso se demoraron en responderme, pero a la verdad era por algo que no tenía tan urgente para resolver, así que no influyó tanto la demora.

Mihaly C.

Verified reviewer

Construction

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed January 2023

I recommend Google admob with confidence for app creators helping the world worldwide