Leanplum 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Leanplum

4.1

(9)

Pricing

Pricing available upon request

About Leanplum

Leanplum is a mobile marketing platform, which is available to enhance customer engagement. It helps businesses to understand customer needs as well as runs campaigns to build continuous experiences across all brand touchpoints for new and existing customers. The platform assists in keeping a check on campaign performance and growth delivery.

Leanplum’s features include a visual segment builder, frequency caps, multi-channel branching, customer journey analytics, delivery time intelligence and drag and drop email editor. These features help to drive engagements and responses towards customers irrespective of their locations.

Leanplum’s functions include campaign composer, push notifications, email marketing, app user experience (UX), mobile A/B testing and mobile analytics. The App's UX helps to deliver and integrate mobile experiences including messaging campaigns, in-app contents and app features. In addition, it provides features such as mobile engagement, mobile growth, mobile retention, mobile marketing automation and mobile personalization.

Leanplum Screenshots

Leanplum Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Leanplum Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of Leanplum
App Notifications
Campaign Management
Campaign Segmentation
Contextual Targeting
Email Marketing
Funnel Analysis
Geotargeting
Location-Based Marketing
Marketing Automation
Mobile Alerts
Notification Scheduling
Personalization
Push Notifications
Real-Time Data
Reporting/Analytics
SMS Notifications
Uninstall Tracking
Web Notifications

Leanplum User Reviews

Overall Rating

4.1

Ratings Breakdown

44%

22%

33%

Secondary Ratings

Ease of Use

3.6

Value for money

3.9

Customer support

4.6

Functionality

4.4

Verified

Reviewer

Financial Services

201-500 employees

Used daily for less than 2 years

Review source

Reviewed March 2018

Great software for mobile push notifications

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall, once you get the hang of it, it's pretty easy to execute on campaigns. Pretty versatile platform with different sending, messaging, and targeting options.

Cons:

The analytics could be more robust... some reports I want aren't available from the analytics dashboard. For example, I can't pull a consolidated report of a particular triggered event across a defined set of push campaigns. Also, the process of searching for attributes is done via a dropdown list, which is inefficient. I wish I could just search for attributes that I'm looking for. Would save me some time.

Aoife J.

Verified reviewer

Telecommunications

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

A great option for Channel Marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A wide range of analytics with a focus on in-app messaging, one of the few platforms that genuinely allows all messaging materials come from one platform. Customer Support has been exceptional when issues have arisen as well as our CSM being on-hand for as a reliable source of information as well as providing excellent guidance and brainstorming to add to current marketing efforts.

Cons:

As with any transition, ensuring seamless messaging through that phase had a couple of hiccups. We've encountered a couple of technical bugs but have been happy with response from both support and the leadership team and have had no issues for months.

Lucien H.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed May 2024

Leanplum is powerful but definitely not a market leading in mobile marketing automation

Leanplum helps us level up as a business but ultimately wasn't built in a way that could satisfy us long term.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We initially chose Leanplum because of the breadth of channels Leanplum was able to push marketing automation through. They have a significant feature set which led us to chose Leanplum as a provider over others that were more restricted in their feature set. A/B testing in Leanplum was particularly good and that also was a big influence in our decision given the amount of testing we needed to do at that stage.

Cons:

Leanplum UI/UX was not user friendly and it was regularly an issue as an early stage company without a dedicated resource to power the tool. In reality, with Leanplum, you must have a sophisticated marketing team that has the maturity with dedicated resources to ensure you get the most from the platform. Otherwise, it is difficult to extract that value which makes it harder to justify the significant investment.

Verified

Reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed December 2022

Great tool to understand how people use your product!

Ratings Breakdown

Ease of use

Functionality

Pros:

Leanplum is an innovative way to better track and understand how end consumers use your product, especially if it is a software. I use Leanplum to do A/B testing in our mobile app and it is really helpful because through this tool, we would know how to measure the traffic of the end consumer in our application, and that way, we understand what people like and don't like about our product. Leanplum can be used in different app's environment and that's a great way to start liking it!

Cons:

None! I think this software is good as-is.

Bree S.

Verified reviewer

Computer Networking

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

Leanplum gets the job done

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Leanplum is a great feature that allows all messages to be stored and/or sent out to our user.

Cons:

Sometimes the messages are not easily captured by our users. Messages can be difficult to find. Entering User ID doesn't always yield results the first time.

Stephen K.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed April 2020

Great Product but not worth the cost and growing pains

Customer support is pretty responsive and again the features are it's saving grace. But it's a pretty new product so you run into bugs and little issues here and there. Not worth the price tag.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very robust feature set in terms of messaging. The drip campaigns, triggers, and a/b testing work phenomenally.

Cons:

Very poor UX/UI. It's not easy to learn/it's a more technical marketing product. NOT to be used as a primary analytics source.

Reasons for switching to Leanplum

Intercom isn't a CRM and we needed something with better tailored messaging at scale.

Samuel C.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2020

Useful tool with some engineering headaches.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The campaign builder is friendly without too much engineering support. The visual flow builder is useful for multi-day/multi-platform construction. It was nice to not have to build custom automation. The events and custom attributes work well.

Cons:

We had to build custom python integrations to get all the functionality we needed. Testing certain features can be cumbersome. Searching for users is often difficult. The Engineering support team at Leanplum was rather lackluster.

Rached B.

Verified reviewer

Design

10000+ employees

Used daily for less than 6 months

Review source

Reviewed January 2024

Excellent outil

Ratings Breakdown

Ease of use

Functionality

Pros:

L'outil est puissant avec de nombreuses fonctionnalités intéressantes

Cons:

La section de reporting sous certains aspects n'est pas utile pour nos aspects spécifiques de reporting.

Verified

Reviewer

Internet

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed August 2018

Keeps Campaigns Sane

Solid delivery and execution of our platform's messaging.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how Leanplum makes it easy to group messages in a campaign into a folder or a series of messages. It's also very easy to see the engagement level of a group/campaign as well as engagements on a single message. I also like the file management system - it seems simple but it is nice to have files stored in-app ready to be dropped into a campaign or message.

Cons:

Searching for messages by content be a little tricky if you have a lot of them. Otherwise though I have nothing negative to say about Leanplum!

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