MassTer 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

MassTer

4.5

(22)

Pricing

Starting at £12,000.00 per year

About MassTer

MassTer is the revolutionary marketing mix modeling and optimization platform that will transform the way businesses approach marketing! With MassTer, teams can unlock the power of data-driven insights to propel the business forward. Uncover the key sales drivers that are fueling success and gain a deep understanding of the return on investment (ROI) for marketing efforts.

MassTer's comprehensive suite of built-in modules empowers managers to conduct mix modeling, calculate ROI, optimize budget, and harness the potential of predictive analytics, all within a single platform.

MassTer Screenshots

MassTer Pricing and Plans

Starting price: £12,000.00 per year

Free Trial

Free Version

Basic

£12,000.00

flat rate, per year

No plan information available

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MassTer Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of MassTer
Customer Segmentation
Customizable Fields
Customizable Reports
Multi-Campaign
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
Third-Party Integrations

MassTer User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

45%

Secondary Ratings

Ease of Use

4.0

Value for money

4.4

Customer support

5.0

Functionality

4.6

Have you used MassTer and would like to share your experience with others?

steven t.

Verified reviewer

Internet

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed September 2018

Updated software that provides accurate metrics to improve our online marketing

fundamental tool that helps me analyze and automate intelligently to obtain a positive return on our marketing efforts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

has a nice and easy to use interface from the desktop or mobile device, its tools allow us to massively examine all the data that allows us to predict results that improve our ROI.

Cons:

it is updated and for me it is better than other web analysis programs, I have no complaints with this software.

Alexander Y.

Verified reviewer

Marketing and Advertising

10000+ employees

Used monthly for more than 2 years

Reviewed July 2022

No fuss marketing mix tool

It's a no fuss marketing tool. Gets the job done, but could be better with some more features and documentation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how easy it is to generate and transform loads of variables to use in the model. I like how straightforward the tool is. The support team is great at getting up and running with the tool.

Cons:

I wish it had some more built-in features like holiday calendar variables. Looks very plain, missing some quality of life features such as easy access to ROI curves and marginal ROIs. Can be unintuitive at times and needs a better self-help documentation built in or a in a nice wiki.

Reasons for switching to MassTer

Department was looking for a more cost-efficient product.

Chris L.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for free trial

Review source

Reviewed November 2019

Has a lot of potential

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's clearly been designed for advanced work, with log-linear modelling and SEM modelling built-in as standard a particular plus. It's also well-equipped for pooled regression, something that other suppliers are less capable of.

Cons:

The issue for MassTer is the user experience / interface. There's just way too much clicking to get things done, you tick what you want on/off then you have to press run, or go to another screen and then press OK or save. Then if you want to change your model, that's another couple of buttons. Remove some variables? There's a few more screens to go through...

Simone V.

Marketing and Advertising

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed October 2018

Great Features: it takes a while to unlock the full potential

The first Modelling Software specifically developed with MMM in mind. It stands head and shoulders above the crowd. User-friendly but with a depth of features and a great support team. A premium product with a consistent price tag. Buy if: you want to bring your analytics capabilities to the next level, or punching above your weight.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I would say there are many layers in MassTer. The top ones are easy to use/user-friendly/straightforward: creating new variables, running models, testing variables outside of the model, extract data, diagnostics, quantify. From day one you will see an efficiency gain from using MassTer (it's faster and you can pick more media channels). But there are other features that are even more powerful and it takes a while to master. Pool models, Log-Linear models (with their different setting options), and optimization. This is not to say that are hidden or cumbersome. But rather are sophisticated in nature and, despite MassTer is doing a great deal of work to make them accessible to you, you still need to make conscious decisions. In other words, MassTer makes you more efficient, but a skilled analyst still will extract more value from the tool. The sales team and the support team are top notches. They are available, quick to respond, and they really know your job and the challenges you are facing every day (data, models, insights, client relationship, costs, business opportunities etc.). They are young and talented and they speak excellent English. The software is evolving every day and what you get is not something off the shelf. It's being tailored around your business.

Cons:

You need to pay attention to the file size (aka: the number of variables you create): over 30k it slows down performance. You need to save often both the model and the workfile. The ambition is to have a 1 stop shop for analytics. We might get there but, unless you really know the tool, you would still need to do some excel work on the back of it (a lot less than what you think). Price

Nupur G.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used monthly for less than 2 years

Reviewed June 2022

Mass Analytics Review

- Helping my clients decide their optimal media mix has become possible because of MassTer - Additionally, the customer support and additional consulting hours available through my contract are highly beneficial. The team is a pleasure to work with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Easy and bulk variable transformation, including log transformations for log-linear models - Easy to use optimize and predict modules - All important metrics for validation available to check fit, auto-correlation, multi-collinearity - Manual testing of variables available

Cons:

- No cross-validation techniques leads to overfitting -- this is a huge problem as the predictive ability of the model is highly lacking and the estimated coefficients can be biased.

Corentin H.

Verified reviewer

Management Consulting

501-1000 employees

Used other for free trial

Review source

Reviewed November 2019

MassTer Review

Overall, a very good experience with MassTer, helped by the great customer support. Not always intuitive to use but the positives outweigh this heavily, as it looks nice, is quick and flexible.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

- Worked well: produced good models with interesting results, which we were able to turn into insights for our client - Very useful functionalities (which we did not all use) such as predicting & optimising spend, or different modelling algorithms - Very 'modern' feel, and graphs are quite flexible, looks nice when presenting software to client - Super quick to export data from tables and graphs, which made it easy to output coefficients or curves into Excel or PowerPoint - The support was excellent: not only the one-to-one training at the start, but also during the project with Bechir going to great lengths to help us improve our models in time-pressured scenarios

Cons:

- Not always intuitive or easy to use: some important operations are hidden in some buttons, it would be worth having a 'description' or 'help' pop-up box next to the different buttons - Operations have to be repeated when creating new projects with different data sources (but quite quick once you get used to it) - for example, creating monthly calendar variables is not easy at all

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used other for less than 2 years

Review source

Reviewed October 2018

A uperior product that provides support for MMM projects

MassTer has allowed us to provide rigorous insights for our clients without having to spend weeks running models and checks. Our work does not focus on running MMM analysis, so when these requests from clients come about it is great to have a tool that we know will help us provide great insights.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The number of insightful outputs that can be generated in the system

Cons:

The learning curve is quite steep, but once you've worked on it a bit more it eases up

Daniel H.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used weekly for less than 2 years

Reviewed July 2022

Mass Analytics provides in house Marketing Mix Solution

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Product is intuitive for those familiar with marketing mix models and multivariate time series regression. They provide a number of training videos to help understand the software. Can upload data and perform data transformations which make modeling easier. Provides good diagnostic on the models themselves.

Cons:

Need to better utilize the forecasting capabilities. Have so far primarily used modeling and optimizations.

Nabaroon A.

Information Technology and Services

5001-10000 employees

Used weekly for less than 6 months

Review source

Reviewed October 2018

A good product for beginners in MMM

Only MMM can be solved with MassTer. I am very happy with the customer support the way our trainer Meher explained things and helped us understanding the software is really something highly appreciable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MassTer has lots of inbuilt features, like grouping of variables for regions and categories which makes it easy to play around and also it does not require to start from the scratch while inclusion or exclusion of updated data. Comparison between models and chart comparisons are easy to do and easy to interpret. Creating dummy/window/calendar variables are really easy and can be done quickly. Media Spend Optimisation is one of the good features of Masster.

Cons:

I did not find it user friendly. The tricks to append new data/doing session wise modelling are a bit complex. It does not provide optimisation while we don't have Decay or Diminishing return variables while it can happen in real life examples. It does not provide correlation matrix for more than around 400 variables which is very small in a MMM Project. We can not export all the charts at one go. Setting coefficient value to some fixed number might be useful in some tricky situation but that positive or negative effect of it is transversed to other variables which might not be a real life scenario. We cannot do any variable transformation or feature engineering in MassTer.