Raven Tools 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Raven Tools

4.4

(121)

Pricing

Starting at $49.00 per month

About Raven Tools

Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies, agencies, freelancers and in-house marketers. It manages search engine optimization, social media conversations and online advertising campaigns.

Raven Tools allows users to research and perform analyses, track search engine trends, monitor and manage social networks, manage link building, create and manage ad campaigns, produce sophisticated campaign reports and collaborate with team members.

Raven Tools includes features such as social media tools, SEO tools, advertising tools, site audits, keyword and competitor research, backlink analysis and link spying, rank tracking, comprehensive SEO data, PPC track reporting, social track reporting, all-in-one SEO and marketing reporting tool pricing.

Raven Tools integrates with SEOmoz, Majestic SEO, Google Analytics, Facebook, Stumble Upon, Twitter, blogs, forums, YouTube, Moz, Google, Bing, Open Calais and SEMRush.

Raven Tools is available in Freelancer, Start, Grow, Thrive and Lead plans.

Raven Tools Screenshots

Raven Tools Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Small Biz

$49.00

flat rate, per month

Plan includes:

1500 Position Checks
2 Domains
2 Users
Campaign Event and Tags
Customized Dashboard
Email
Historical Data Storage
PDF Report
Real-Time Report
Report

Start

$109.00

flat rate, per month

Plan includes:

Campaign Event and Tags
Customized Dashboard
Email
Historical Data Storage
PDF Report
Real-Time Report
Report
Shareable URL Report
Task Manager
Unlimited Automated Client Reports

Grow

$199.00

flat rate, per month

Plan includes:

Campaign Event and Tags
Customized Dashboard
Email
Historical Data Storage
PDF Report
Real-Time Report
Report
Shareable URL Report
Task Manager
Unlimited Automated Client Reports

Thrive

Pricing available upon request

Plan includes:

Campaign Event and Tags
Customized Dashboard
Email
Historical Data Storage
PDF Report
Real-Time Report
Report
Shareable URL Report
Task Manager
Unlimited Automated Client Reports

Lead

Pricing available upon request

Plan includes:

Campaign Event and Tags
Customized Dashboard
Email
Historical Data Storage
PDF Report
Real-Time Report
Report
Shareable URL Report
Task Manager
Unlimited Automated Client Reports

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Raven Tools Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of Raven Tools
Audit Management
Backlink Monitoring
Campaign Management
Charting
Conversion Tracking
Customizable Reports
Data Visualization
Geolocation
Keyword Analysis
Keyword Discovery
Keyword Filtering
Keyword Rank Tracking
Keyword Tracking
Multi-Account Management
Post Scheduling
Reporting/Analytics
Search/Filter
SEO Management
Social Media Monitoring
Web Traffic Reporting

Raven Tools Integrations

WordPress

Raven Tools User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

35%

Secondary Ratings

Ease of Use

4.1

Value for money

4.2

Customer support

4.2

Functionality

4.3

Sarfaraz K.

Verified reviewer

E-Learning

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed January 2023

Robust SEO Tool For The Industry Professionals

I've been using Raven Tools for several months and it has made managing my digital marketing activities much easier. The comprehensive dashboard simplifies the process of tracking insights and progress, reducing time-consuming manual data entry tasks. The intuitive platform is easy to get up and running, while the advanced analytics capabilities allow me to gain a deeper understanding of the effectiveness of my campaigns. I'm especially happy with their customer service which is always prompt and helpful in resolving any issues or queries I may have. Overall, I'm very pleased with my experience using Raven Tools - it's a great tool for helping keep on top of all things digital marketing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Raven Tools is an invaluable resource when it comes to digital marketing. Its interface is exceptionally user-friendly, enabling me to segment campaigns easily and track performance in real-time. I particularly liked the keyword tracking feature – being able to see exactly where I am ranking in search engine results for relevant terms saves me countless hours of research and analysis. In addition, Raven's support team has always been incredibly helpful, often going above and beyond to answer any questions or address any concerns I have with their system. All in all, using Raven Tools was a great experience that has improved my efficiency significantly as a digital marketer.

Cons:

Unfortunately, Raven Tools had some downsides that prevented us from using it to its full potential. We found the technical support lacking in comparison to other providers, as there was often a long wait time between sending a request and receiving an answer. Furthermore, the user interface felt outdated, making it hard to navigate and utilize some of the more advanced tools. Further updates and optimization would be beneficial so that we could make use of the available features more effectively.

Jason R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed July 2019

Great, Reliable Product for Marketing Reports

Great experience overall. Haven't needed much support. Easy to use!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customization, white labeling, integrations

Cons:

Miss the old PDF reports, although the new ones are nice too

Reasons for choosing Raven Tools

We used to use Moz Pro for a variety of things outside of just reporting, and I considered using their reports but Raven is by far superior from the reporting aspect

Reasons for switching to Raven Tools

Better UI, costs were more favorable, more tailored to what we needed vs. WebCEO which wasn't as customizable

Alex W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

One of my go to tools, especially for monthly reports

Previously 5

I check it almost daily for my clients' digital campaigns and we send detailed monthly reports to all our clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients

Cons:

The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well.

Guy H.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

So good I cannot find an alternative

Excellent. I've enjoyed working with RavenTools, it's self-explanatory, controllable, customisable and a first-rate all-round SEO reporting/analysis tool, I've tried much of the competition and nothing yet has beaten Raven tools. I'm not always sure Raven Tools know how good they are.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

RavenTools gives me a one-stop-access-shop for all my SEO Reporting needs, clients can also access and the suite of tools offered is pretty comprehensive. It's a full solution, unlike anything any of their competitors can offer. The thing I like most is the fully customizable reporting.

Cons:

Neglect, sadly Raventools feels a bit neglected these days, the rate of new features has slowed down and some 'must-haves' never seem to get done, for example, Instagram Integration... My second regret is page load times, I appreciate that some of the data being loading in the background is complicated, but the load times fo pages is slow.

Reasons for choosing Raven Tools

Pricing, Offering and Reporting

Reasons for switching to Raven Tools

RavenTools offered reporting and a fuller more rounded experience.

Michele P.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed July 2019

Saves SOOOOO much time and makes me look SOOOO smart!

Wonderful. One of the tools I couldn't survive without as an agency managing multiple companies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it!

Cons:

I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life)

Reasons for switching to Raven Tools

Ratio of Price vs. Features

Pamela R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

Easy To Use Software - Best Reporting Tool

Great experience, the company is always growing and improving their tool sets.

Ratings Breakdown

Ease of use

Functionality

Pros:

The ability to set up reports and white label them was our company's number one draw. The number of types of sources you can pull into the reports was valuable as our clients use a number of data inputs. The affordability of the software is also important.

Cons:

Lack of suggestions or ideas in how to improve SEO problems based on competition, types of keywords being searched in comparison to competitors.

Craig L.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

RavenTools

Overall is is a great tool for digital marketing reporting. Also fairly good as a site audit tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy of use and able to create a professional report with lots of details in part due to its integrations.

Cons:

Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys.

Michael H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed October 2018

Great tool for SEO, auditing, monitoring and social media

We use Raven for a number of our SEO clients, as well as handling various social media profiles for things suck as monitoring, post scheduling, and more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters.

Cons:

The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved.

Kenney N.

Verified reviewer

Research

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2019

The Best Reporting Tool I've Seen

Before we subscribed to Raven Tools, we were creating almost 100 reports for clients by hand each month. Now, we are creating more reports than ever and more quickly and efficiently than before with Raven Tools' many integration options and drag-and-drop report creator. It's been a real game-changer!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Raven Tools is easy to use and quite intuitive. It allows us to create comprehensive and clean reports for our clients. I can't imagine going back to what we were doing before we invested in this service!

Cons:

The only cons that I've encountered have either been address with updates or were misunderstandings by myself or a member of my staff. If we have an issue, it can generally be resolved by simply learning the tool a little better.

Calin H.

Verified reviewer

Financial Services

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed November 2018

Digital Marketing Tools That Look Good

Ratings Breakdown

Ease of use

Functionality

Pros:

The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

Cons:

Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

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