Veritone Attribute 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Veritone Attribute

4.1

(27)

Pricing

Pricing available upon request

About Veritone Attribute

Veritone Attribute is an attribution platform for radio and TV broadcasters that provides a range of features including analytics, campaign management, custom attribution timespans, period-over-period comparisons, location filtering, interactive dashboard creation and more. The platform allows broadcasters to correlate ad placements of various formats, including live reads, pre-recorded slots and organic mentions.

Television and radio broadcasters can use Veritone Attribute to analyze ad performance and gain insight into which campaigns are working. Users can drill down on metrics such as campaign performance by day, channel, creative, location and more. The dashboard creation tool allows businesses to build interactive dashboards to aid visual discovery and share key data with stakeholders. Veritone Attribute also offers access control tools to allows businesses to restrict user access by campaign, role or account in order to secure client data.

Veritone Attribute Screenshots

Veritone Attribute Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Veritone Attribute Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of Veritone Attribute
A/B Testing
Activity Dashboard
Alerts/Notifications
Attribution Modeling
Behavior Tracking
Benchmarking
Campaign Management
Campaign Tracking
Dashboard Creation
Monitoring
Multi-Channel Attribution
Multi-Channel Data Collection
Performance Metrics
Real-Time Analytics
Real-Time Data
Trend Analysis

Veritone Attribute User Reviews

Overall Rating

4.1

Ratings Breakdown

37%

44%

11%

Secondary Ratings

Ease of Use

3.5

Value for money

4.6

Customer support

4.0

Functionality

4.0

Have you used Veritone Attribute and would like to share your experience with others?

Verified

Reviewer

Broadcast Media

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Excellent Sales Resource

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Veritone gives my radio customers peace of mind knowing that they are able to track the impact of their campaign. One of the most common radio objections has always been "how do I track it," with Veritone I have a concrete answer to that question.

Cons:

The learning curve is a bit steep. There are so many features that I still have to learn the ins and outs of.

STEVEN K.

Verified reviewer

Broadcast Media

5001-10000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

BEST LOOKING ATTRIBUTION DASHBOARD

In today's marketing world, Attribution is king. Without Attribution you are not providing your clients or yourself with the proper information to ensure that the marketing dollars are counting. Veritone makes it easy for anyone to have the right information in an extremely presentable manner.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Veritone is simple to use. You have to pay attention to how the software is set up, but the data retrieved from it is priceless, and accurate.

Cons:

It does not take much to throw the system off when setting up an account. If you make the mistake, do not waste time, contact customer service immediately. You will not catch your mistake.

Reasons for switching to Veritone Attribute

The company as a whole made the switch to Veritone. Nothing negative to say about LeadsRX.

Andrew D.

Verified reviewer

Broadcast Media

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed April 2021

Great in concept, frustrating in application

Overall, I've appreciated the communication from customer service. The turnaround time from other portions of the team is lacking, unfortunately.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

In my world, attribution is vital. The Achilles Heel to nearly all broadcast media has been that. Being able to sit across the table from someone juggling a massive marketing budget and pushing them to our side of the fence with this software has made closing business that much easier. Especially in a world where digital dollars are eating out more and more of advertisers' spends. Knowing that we can even drill down to effective copy length, days and stations makes us and the buyer feel like we're making savvy, well-informed decisions instead of "well, I listen to this station so therefore everyone does" ones. We've been able to peel off a large amount of business from other stations with data like this.

Cons:

Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs. I have always been fine allowing a margin for error as the 1's and 0's of the software tries to speak to multiple different programs, but when it's off by 50%+? That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it. Not to mention, often my ISCIs can't be found in the ad search. It's to the point where I just wait a couple weeks and send the logs off to customer service to have you do it for me. That obviously can't be worth your time, and it certainly isn't worth mine or my clients'. Until perhaps the last 6 months or so, I used Veritone almost daily, but until this is corrected, I simply can't put hours of my week into pressure testing my campaigns.

Jon P.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for less than 12 months

Review source

Reviewed March 2021

Level of Media Campaign Detail is spectatular

VERITONE makes my job so much easier. Being able to quantify to clients that "Radio Works!" is just a tremendous sales tool... in both client acquisition... and a great metric to encourage campaign renewal! Highly recommended!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have worked exclusively with ATTRIBUTE, so no nothing about DISCOVERY. My company previously used another provider, but VERITONE's level of campaign detail is much more robust. Being able to see "First Time" client website is a huge difference (from the previous vendor) that my clients love. They also love the easy-to-read & colorful graphics. I like the ability to breakout the graph line by WEEK or MONTH too... and see associated analytics. Best of all, is being able to document that RADIO works! Clients often are dubious about broadcast media and "top of the funnel" marketing. But Veritone documents both the website lift in the 10 minutes after a commercial airs... and the overall lift when RADIO was added to the marketing mix. One of my clients saw 38% lift in that 10-minute window after a radio commercial... that feed into an overall lift of 140% since radio campaign launch.

Cons:

It is somewhat difficult to learn Attribute use without a hands-on tutorial from a mentor. There is nothing on the platform itself that screams out a logical workflow or way to send out a client request for GA access... or shows you how to enter a new campaign. But once you learn the drill it quite easy. My biggest complaint about Veritone is the 'lag time' when you change the date range or other elements of the campaign. The "Still Processing" tag sometimes lingers for a very long time.

Reasons for switching to Veritone Attribute

That was done by my company's leadership.

Ashley M.

Verified reviewer

Broadcast Media

10000+ employees

Used daily for less than 2 years

Review source

Reviewed March 2021

Veritone Feedback

I like Veritone for the most part. I just wish it was more intuitive and that you could use isics or had a better way of knowing what ran is correct because there are a lot of loose variables especially when you involve keywords and using phonetics. Some of the commercials can get lost. Also, it would be nice to have more books to choose from.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Nielsen Impressions and Mentions are what I like most. I like that there is a breakdown of demographics with the Nielsen report to highlight who is listening to our stations. I appreciate the filtering system by programs so that we can narrow it down by stations. Also, mentions are great ways to check that we have found the correct keywords and to grab airchecks.

Cons:

I think that there should be more accessible markets. Half the markets are not available. You can put them in by station but it is hard to see and select multiple station even when you widen it. The reports need to show more of the dates when you pull. You can click on it to see that they did pull more dates but in a pdf that doesn't help and it makes the client feel not all dates ran. Also, whenever you modify title you have to clone report because previous title will continue to be on report.

Michelle H.

Verified reviewer

Marketing and Advertising

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed March 2021

Veritone helps measure radio for attribution

Its been positive so far.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that I am able to provide a snap shot into my advertisers marketing campaign to show him how we can measure his Return and success. This also helps us tweak aspects along the way to help get to my advertisers goals. Its been a positive experience thus far.

Cons:

Setting up this feature seems to be a hassle for many. Not sure where the disconnect is but many advertisers are hesitant to share the contact information of the person who handles their google analytics or websites. When the link is forwarded there are issues. And there are always questions and concern from my advertisers when they receive the link. I never received this much push back with the old leads RX software we used to use so Im not sure if there is wording in the email that alerts my advertisers to be weary but it just seems odd.

Reasons for switching to Veritone Attribute

corporate decision.

Kevin C.

Verified reviewer

Broadcast Media

10000+ employees

Used daily for less than 12 months

Review source

Reviewed March 2021

Veritone Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Showing current client the web lift and being able to compare daypart and being able to show with data which station and creative is performing better has been huge for maintaining current business and renewing radio plans. Veritone also serves as a great selling point for advertisers new to radio who are nervous about not seeing a return on investment.

Cons:

Client should be able to have their own access to the attribution page. It's inconvenient having to send daily screenshots to advertisers signed up for Veritone.

Reasons for switching to Veritone Attribute

Company policy

Lance T.

Verified reviewer

Marketing and Advertising

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Essential Marketing Tool

I'm happy with the service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Web attribution for radio using Veritone is one insight into how a campaign is performing. Where awareness marketing has historically been difficult to track, Veritone Attribute helps clarify campaign, station allocation, day parts and creative effectiveness. I also like the ease of pulling campaign performance reports.

Cons:

Can be cumbersome to deploy because it depends on a clients access to Google Analytics. Typically, we can work around these issues. In some cases, it allows us the opportunity to setup Google Analytics for them which further positions us as a valued partner.

Verified

Reviewer

Broadcast Media

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Great concept, but only fair execution