charles 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if charles is right for your organization?

Our Lead Generation Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

charles

4.4

(21)

Pricing

Starting at €349.00 per month

About charles

The Ask & Order service allows businesses to answer client queries via WhatsApp and help potential customers with their concerns directly on the product detail page or in their retargeting ads. Charles assists marketing teams in solving doubts and guiding clients towards purchasing decisions.

It lets them provide adequate information to customers, helping them complete the process and promoting in-chat conversions. The software enables entities to increase the customer lifetime value (CLV) and impact the Net Promoter Score (NPS) through streamlined client support.

Charles lets businesses immediately answer their clients directly through chat templates and automation. They can also reach out to their customers to facilitate reorders, after-sales services, and reviews after each purchase. It integrates Messenger APIs with e-commerce backends to bring company product catalogs & checkouts into conversational layouts and platforms.

charles Screenshots

charles Pricing and Plans

Starting price: €349.00 per month

Free Trial

Free Version

Basic

€349.00

usage based, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

charles Features

Popular features found in Lead Generation
Campaign Management
CRM
Data Import/Export
Landing Pages/Web Forms
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
Pipeline Management
Reporting & Statistics
More features of charles
A/B Testing
Activity Dashboard
Activity Tracking
Agent Interface
Alerts/Escalation
Alerts/Notifications
API
Audience Targeting
Automated Responses
Autoresponders
Batch Communications
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Canned Responses
Chatbot
Chat/Messaging
Chat Transcript
Click Tracking
Code-free Development
Communication Management
Configurable Workflow
Contact Database
Contact Management
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Database
Customer Engagement
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Segmentation
Customer Service Analytics
Customer Support
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Feedback Management
File Management
File Sharing
For Sales/Marketing
GDPR Compliance
Geotargeting
Group Messaging
HTML Editor
Human Handover
Image Library
Inbox Management
Interaction Tracking
Interactive Content
Knowledge Base Management
Lead Capture
Lead Distribution
Lead Engagement
Lead Management
Lead Notifications
List Management
Live Chat
Marketing Automation
Mass Texting
@mentions
Message Personalization
Mobile Access
Mobile Coupons
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
One-to-One Messaging
Performance Management
Performance Metrics
Personalization
Polls/Voting
Pre-Configured Bot
Preview Functionality
Proactive Chat
Process/Workflow Automation
Progress Tracking
QR Codes
Queue Management
Real-Time Analytics
Real-time Consumer-facing Chat
Real-time Conversations
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Reminders
Reporting/Analytics
ROI Tracking
Sales Analytics
Sales Reports
Scheduled Messaging
Search/Filter
Segmentation
Self Service Portal
Social Media Integration
Subscriber Management
Support Ticket Management
Tagging
Template Management
Third-Party Integrations
Transcripts/Chat History
Visual Analytics
Workflow Management

charles Integrations

Shopify

Shopware

Slack

WooCommerce

Messenger

Meta for Business

See all 11 integrations

charles User Reviews

Overall Rating

4.4

Ratings Breakdown

52%

38%

10%

Secondary Ratings

Ease of Use

4.3

Value for money

4.3

Customer support

4.7

Functionality

4.2

Have you used charles and would like to share your experience with others?

Domenico M.

Verified reviewer

Textiles

51-200 employees

Used daily for less than 12 months

Reviewed November 2023

Empowering Marketing and Customer Engagement with Hello Charles

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about Hello Charles is its remarkable capability to manage marketing campaigns on WhatsApp. This feature has been a game-changer for us. The ability to interact with our customers in real-time has not only streamlined our communication but also significantly boosted our conversion rates. The platform's intuitive design and efficiency in handling customer queries have greatly enhanced the quality of our customer dialogues, fostering a stronger connection with our brand.

Cons:

As of now, I am thoroughly satisfied with Hello Charles and its offerings. It has seamlessly integrated into our workflow, and we haven't encountered any major issues. However, as with any software, there is always room for enhancements. I look forward to seeing future updates that might bring even more innovative features or improved user experience.

Marina L.

Verified reviewer

Retail

10000+ employees

Used daily for less than 12 months

Reviewed November 2024

Efficient, proactive and customer-oriented

Our collaboration with the service provider Charles for WhatsApp has proven to be very positive. Right from the start of the collaboration, we were supported at all times and Charles was proactive in the implementation. This continues in day-to-day use, where we have always had very good experiences. Individual requests, such as connecting to other systems, were also implemented without any problems and efficiently. Charles actively and intensively exchanged ideas with other service providers to guarantee us the best and fastest possible solution. In addition, we continue to be proactively presented with ideas and further developments that are perfectly tailored to our business model and our goals.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very user-friendly and intuitively designed. You will receive immediate help if questions or problems arise and possible developments tailored to your individual journey will be presented.

Cons:

At the beginning there were technical difficulties with sending messages to all contacts, but these were immediately noticed and resolved by Charles.

Kristin H.

Verified reviewer

Textiles

51-200 employees

Used daily for less than 2 years

Reviewed August 2023

Charles is recommended

Overall recommendable. Friendly staff.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Customers appreciate contact via WhatsApp

Cons:

Technical problems and failures again and again

Vendor Response

Hey Kristin, thanks for your comments, we're happy to hear your customers like hearing from you on WhatsApp. We're really sorry to hear about technical problems. This is not what we want to happen for our clients. Make sure you report any issues and we will do our best to fix them. Best, charles

Replied August 2023

Louisa S.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 12 months

Reviewed April 2024

Great tool, great support

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Compared to other tools, Charles offers the ability to seamlessly connect WhatsApp marketing with email marketing via Klaviyo. This effortless integration allows us to pursue an effective multi-channel marketing strategy for both retention and acquisition. The ease of use of the tool makes it particularly intuitive to use, and ideal for planning campaigns and aligning them with business objectives. In addition, the team is very committed from the onboarding phase to success management and is always available to provide support and maximize the success of our marketing activities.

Cons:

While still being a relatively new tool, charles is on the pricier side and still needs some development in analytics for campaigns, customer insights and flows.

Johnathan F.

Verified reviewer

Retail

501-1000 employees

Used daily for less than 12 months

Reviewed April 2024

Highly Recommended!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- The SMS marketing Campaigns. - Simple Set up for Website hooks. - Plenty of integrations to choose from. - Helpful staff and customer service.

Cons:

- Was tricky to set up CTWA campaigns. - Expand video Tutorial section.

Ibrahim K.

Verified reviewer

Consumer Goods

11-50 employees

Used weekly for less than 2 years

Reviewed March 2024

Ibrahim Koc

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The interface is very useful and fast. It is very nice that it can be integrated with many apps.

Cons:

It is a pity that there is no mobile app. The price is also more expensive than others.

Silvia S.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 6 months

Reviewed March 2024

Great tool for whatsapp communication

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to implement and to use, user interface is very simple and usable also from other "less expert" team member. Very good customer support, fast responses and always trying to help you in your strategy.

Cons:

It would be great to have more integration (i.e. Salesforce, Zendesk etc).

Olivia T.

Verified reviewer

Consumer Goods

1001-5000 employees

Used weekly for less than 6 months

Reviewed April 2024

Good experience and support

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good experience, support and user-friendly platform.

Cons:

Flexibility with internal e-commerce integrations.

Verified

Reviewer

Automotive

201-500 employees

Used daily for less than 2 years

Reviewed July 2023

Actually the best choice in the market

Powerful tool in mid-short business activities,

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Plug & play approach: quick set up before start spreading messages

Cons:

Data viz, analytics, integrations: I'm sure that all will be improved in less 18 months

Vendor Response

Wow, we love hearing that – thanks for the review and keep an eye out for new features in the coming months!

Replied August 2023

Verified

Reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2023

Game changer for us and a huge edition to our channels

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The journeys feature as mentioned is great. We use it practically for all our campaign send outs to build interactive message flows instead of just a simple message.

Cons:

Sometimes there are little bugs with the tool when creating templates but when reporting them to Malte, they are usually fixed in no time.

Vendor Response

Hey there, Thanks for taking the time to leave your review and we're happy to hear you love Journeys as much as us and Malte is great, isn't he? We'll pass on your kind words! charles

Replied August 2023

Showing 1 - 10 of 21 Reviews

Load More Reviews