OptCulture 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

OptCulture

4.7

(3)

Pricing

Starting at $40.00 per month

About OptCulture

Build your own loyalty program, engage customers, increase customer retention, and drive repeat purchases with OptCulture! At OptCulture we integrate directly to your point of sale system, e-commerce platform, and even physical forms. Leverage your data to create customer specific Email, SMS, and Whats App campaigns, or use your own branded App to send push notifications. Electronic Receipts custom designed and branded for your business, track able referral programs, and built in discount and promotional tools combined with all the relevant reporting make OptCulture an easy choice for Retailers to increase sales and grow their business!

OptCulture Screenshots

OptCulture Pricing and Plans

Starting price: $40.00 per month

Free Trial

Free Version

Basic

$40.00

per user, per month

No plan information available

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OptCulture Features

Popular features found in Customer Communications Management
Batch Communications
Chat/Messaging
Customer Database
Interaction Tracking
Multi-Channel Communication
More features of OptCulture
2-Way Messaging
Activity Tracking
Automated Responses
Campaign Management
Campaign Planning
Campaign Scheduling
Communication Management
Compliance Management
Content Management
CRM
Customer Engagement
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable CTAs
Customizable Fields
Email Campaign Management
Email Sequences
Engagement Tracking
Feedback Management
Gift Card Management
Knowledge Base Management
Lead Capture
List Management
Live Chat
Loyalty Cards
Loyalty Program
Member Portal
Membership Management
Message Personalization
Multi-Campaign
Multi-Channel Marketing
Multi-Language
On-Demand Communications
Process/Workflow Automation
Reporting & Statistics
Rewards Management
Scheduled Messaging
Shortcodes
SMS Marketing
Social Media Integration
Surveys & Feedback
Text-to-Win

OptCulture Integrations

Ginesys One

Heartland Retail

Retail Pro

OptCulture User Reviews

Overall Rating

4.7

Ratings Breakdown

67%

33%

Secondary Ratings

Ease of Use

4.3

Value for money

5.0

Customer support

5.0

Functionality

4.3

Have you used OptCulture and would like to share your experience with others?

Charles C.

Verified reviewer

Retail

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed October 2024

OC is a great program to use in your business

Been easy to use and customer service will help if needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great customer service and easy to use. Customers get excited about the rewards.

Cons:

I'm happy, really no cons You can do stuff like double point days. You can set it up to your business needs.

Reasons for switching to OptCulture

This had a rewards program attached to it. Where we didn't use this feature from Constant Contact

Joseph F.

Verified reviewer

Tobacco

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2024

Couldn't do without it now

Optculture has become the most important part of our marketing strategy. It has given us a lot of abilities that we did not have before. I do not think we could do without. There have been some issues with the tech side, but they do not outweigh the importance of it to us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.

Cons:

Sometimes understanding the logic of creating segments and campaigns is tricky, and there is no way to easily test these segments ahead of time. We had few times that we gave out very good deals to a larger group than was intended. Also, we have had attributes for segments that did not work correctly and had to be fixed by IT.

Matt G.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2024

Optculture review