Objective Platform 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Objective Platform

4.3

(6)

Pricing

Pricing available upon request

About Objective Platform

Objective Platform is a marketing measurement tool designed to help organizations evaluate the effectiveness of their omnichannel strategies. It is used by marketing teams in industries such as automotive, food and beverage, health and beauty, consumer goods, telecommunications, insurance, and energy utilities. The platform provides data-driven insights to support marketing decisions in a complex media environment.

It includes marketing mix modeling to help businesses analyze media investments across offline and online channels. The platform enables teams to connect brand metrics with business outcomes, offering a unified framework that assesses both brand-building and performance impact. Customizable reporting options allows teams to simplify complex data into clear insights.

Objective Platform is a SaaS solution designed to be accessible for teams with varying levels of expertise. It helps organizations evaluate marketing budgets by demonstrating the return on investment across channels. The platform allows teams to scale successful strategies across products and markets. It provides an alternative to traditional static reporting methods or resource-intensive in-house modeling...

Objective Platform Screenshots

Objective Platform Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Objective Platform Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of Objective Platform
A/B Testing
Campaign Analytics
Campaign Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Fields
Customizable Reports
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Performance Metrics
Predictive Analytics
Social Media Integration
Third-Party Integrations

Objective Platform User Reviews

Overall Rating

4.3

Ratings Breakdown

50%

33%

17%

Secondary Ratings

Ease of Use

4.2

Value for money

4.2

Customer support

4.7

Functionality

4.0

Have you used Objective Platform and would like to share your experience with others?

Violet E.

Verified reviewer

Logistics and Supply Chain

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Data driven marketing skills

It’s a privilege to work with objective platform. Objective helped us gain direct insight into ROI and channel performance enabling us to make data-driven decisions to optimize our marketing strategy and media spend. So we now where to invest our next marketing euro for the best possible results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Objective Platform is an excellent tool to improve data driven marketing and get an hollistic view on the effectivity of media channels and media spend, the marketing ROI and strategic planning with the forecast tooling. It also made our marketeers more data driven and provided the development of new skills. Wich is in my opinion maybe the most valuable part.

Cons:

The data management and uploading depending can be a bit time consuming. However that's more connected to our structure.

Verified

Reviewer

Telecommunications

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed November 2025

Intuitive Visualisations and Worldclass team

We are very to have started this journey with OP. The team is very knowledgeable and helpful, they provide - in combination with the platform - insights that can make the difference

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OP gives clear insights and the team behind the tech is amazing ! We have been accompanied by the team as of the start, building knowledge and insights step-by-step

Cons:

Like all things that you want to succeed, this requires attention and time. Not to an excessive level, but you need to be aware about this before starting. The concepts of MMM are not always easy to fully understand when you are a beginner.

Frank J.

Verified reviewer

Food & Beverages

10000+ employees

Used weekly for less than 12 months

Reviewed November 2023

Well-designed platform with a wealth of knowledge and expertise

Very happy about the collaboration, I think there is a wealth of knowledge within the platform and really happy the expertise and inspiration you all are bringing to the table. Let's keep exploring new paths together!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, collaborative environment, knowledge and expertise of employees and open for discussion and new ideas.

Cons:

No big cons right now, only can name few additional features I would love to see, so MAT contribution for each variable, prediction & confidence intervals, in-channel optimization page and attention adjusted reach curves.

Daan U.

Verified reviewer

Gambling & Casinos

51-200 employees

Used daily for more than 2 years

Reviewed October 2023

Great product and great service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ensures our marketing attribution is accurate and we can optimize our spend to the fullest

Cons:

The ability to re-run models ourself is not there and would like to have more info on the optimization process.

George S.

Verified reviewer

Telecommunications

5001-10000 employees

Used weekly for less than 6 months

Reviewed May 2023

COSMOTE Review

An easy to use platform. Hopefully i will be able to make a forecast analysis, get insights etc. in the future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Although we are still in the modelling phase, i can easily find the data sources, i can easily monitor performance metrics and edit rules in data tab.

Cons:

There are no cons for the time being since we are still in the implementation process of the platform.

Berno S.

Verified reviewer

Automotive

10000+ employees

Used monthly for less than 2 years

Reviewed December 2023

Ik zou onze samenwerking als een goede diesel willen omschrijven

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Het duurde even maar nu zit er eindelijk schot in de samenwerking en halen we de gewenste output uit het platform. Wel zijn we pas net uit de startblokken en moeten we blijven investeren.

Cons:

Opstart van het platform, was erg moeizaam.

Showing 1 - 6 of 6 Reviews