AYA 2026: Benefits, Features & Pricing

AYA is an AI-enabled consumer insights platform that delivers instant feedback from digital twins of target audiences. The platform creates human digital twins based on deep profiling research with actual people, providing feedback with alignment to real consumer responses.

The platform streamlines audience research, defines target audience by specifying key traits, engages in natural conversations with digital twins and receives authentic feedback. AYA offers specialized research features including virtual focus groups for collective feedback, one-on-one interviews for deeper insights, and creative testing for concept validation. These tools allow businesses to validate product ideas, test marketing messages, explore user journeys and conduct concept testing.