Fragmatic 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Fragmatic

No reviews yet

Pricing

Starting at $300.00 per month

About Fragmatic

Fragmatic is a web personalization platform that uses AI agents and topic affinity technology to create tailored experiences for website visitors. It is designed for marketers across various industries who aim to deliver targeted content efficiently while addressing privacy considerations.

The platform employs AI agents to analyze visitor behavior, providing insights while keeping decision-making under human control. Its topic affinity technology converts page visits into intent signals, helping identify factors that influence conversions. The segment builder offers extensive targeting options, and the RE:CALL feature synchronizes consented audience segments with advertising platforms in real time. Implementation is designed to be straightforward and quick.

Fragmatic incorporates privacy-focused measures, adhering to GDPR, CCPA, and HIPAA standards. Personally identifiable information is not shared outside the platform, with data processed at the cohort level using methods such as pixels, tags, or hashed IDs. The Opportunity Radar tool leverages existing analytics data to generate personalization ideas without requiring additional tracking.

Fragmatic Screenshots

Fragmatic Pricing and Plans

Starting price: $300.00 per month

Free Trial

Free Version

Pro

$300.00

flat rate, per month

Plan includes:

AI-Recommended Segments
AI-Suggested Experiments
24 Months Data Retention
Core + Premium Integrations (GA4, CRM, Ads)
Consent Mapping

Custom

Pricing available upon request

Plan includes:

SSO, APIs, SLAs
Contracted AI Credit Pools
Regional Routing and Approved Model Lists

Fragmatic Features

Popular features found in Personalization
Behavioral Targeting
Behavior Tracking
Campaign Segmentation
Contextual Targeting
Customer Profiles
Engagement Tracking
Experience Management
Recommendations
Website Analytics
Website Personalization
More features of Fragmatic
A/B Testing
Account Based Marketing
Activity Dashboard
AI Copilot
Campaign Management
Customer Segmentation
Drag & Drop
Multi-Campaign
Real-Time Analytics
Real-Time Reporting
Reporting/Analytics
Third-Party Integrations
Visual Analytics