Brevo 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Brevo

4.6

(3381)

FrontRunner 2026

Pricing

Starting at $9.00 per month

About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to create mobile-responsive emails using design tools. Users can also schedule and automate marketing campaigns and pre-test messages’ deliverability before sending campaigns. Transactional emails may be sent via Brevo's SMTP service or API. The contact management functionality allows for importing contacts, categorizing lists, collection forms, behavioral forms and more.

Brevo also features reporting, which allows users to create reports on basic statistics, such as open rate, click-throughs and more. Other reporting features include per ISP, exporting results into Excel or PDF and heat maps. Brevo can be integrated with organizations’ websites and management tools. Brevo plugin is also available to be installed with other content management and e-commerce systems such as WordPress, PrestaShop, Drupal, WooCommerce or Magento.

Brevo Screenshots

Brevo Pricing and Plans

Starting price: $9.00 per month

Free Trial

Free Version

Starter

$9.00

usage based, per month

Plan includes:

From 5,000 emails/month
Email & SMS
Drag & Drop email editor
AI content generator
Email templates
Advanced segmentation
Forms
Basic reporting & analytics
Email support

Standard

$18.00

usage based, per month

Plan includes:

Everything in Starter
From 5,000 emails/month
Marketing automation
AI send time optimization
Landing pages
A/B Testing
Advanced Statistics
Phone support

Professional

$449.00

usage based

Plan includes:

Everything in Standard
150,000 emails per month included
WhatsApp, Popups, Mobile & Web Push
Multi-user access
Contact scoring
Advanced ecommerce features
AI segmentation
AI Data Analyst
Phone support

Enterprise

Pricing available upon request

Plan includes:

Everything in Professional
1 million emails per month included
Multi-account management
Custom objects
Brevo Mobile Wallet
Custom loyalty engine
Custom data integrations
Dedicated IP
SSO & SAML
Tailored onboarding

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Brevo Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Brevo
Activity Dashboard
Alerts/Notifications
API
Archiving & Retention
Availability Management
Calendar Management
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Click Tracking
Collaboration Tools
Confirmations/Reminders
Contact Database
Content Management
CRM
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Data Import/Export
Data Recovery
Data Security
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Form Builder
For Startups
GDPR Compliance
HTML Editor
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Engagement
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Meeting Management
Message Personalization
Mobile Access
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Online Booking
Performance Metrics
Personalization
Pipeline Management
Preview Functionality
Queue Management
Real-Time Analytics
Real-Time Data
Reminders
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Routing
Sales Pipeline Management
Sales Reports
Scheduling
Segmentation
Shared Inboxes
Signature Management
Simple Mail Transfer Protocol (SMTP)
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Spam Blocker
Subscription Management
Tagging
Task Management
Template Management
Third-Party Integrations
Unsubscribe Database
User Management
Web-based Deployment
Website Analytics
Website Publishing Options
Website Visitor Tracking
Whitelisting/Blacklisting
Widgets

Brevo Integrations

WordPress

Integration rated 4.6 from 148 reviews

WooCommerce

Integration rated 4.6 from 49 reviews

Zapier

Integration rated 4.8 from 32 reviews

Shopify

Integration rated 4.5 from 20 reviews

Google Analytics 360

Integration rated 4.7 from 13 reviews

HubSpot CRM

Integration rated 4.8 from 13 reviews

See all 53 integrations

Brevo User Reviews

Overall Rating

4.6

Ratings Breakdown

72%

23%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.5

Functionality

4.5

David S.

Verified reviewer

Business Supplies and Equipment

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

Great Tech Support

My overall experience is stil lgreat. I like teh choice of templates and it is easy to create new camaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I still use th free Brevo plan. It is more than enough for my needs. Ease of use is fine and campaigns are easy to set up.

Cons:

Sames cons as before. Every click opens a link in a new tab Next thing you know you have a browser filled with open tabs

Reasons for choosing Brevo

I found Brevo easier to use and if I remember correctly, the pricing fo rmy needs is better.

Reasons for switching to Brevo

Mailchimp is too expensive. Also, I hate the interface and find it difficult to navigate.

Regine C.

Verified reviewer

Mental Health Care

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed January 2026

Ease to use

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

the possibility to use just for the month you send an email - so if you have just 1-2 newsletters the year you pay the month you use it

Cons:

Ease of use -the possibility to use just for the month you send an email - so if you have just 1-2 newsletters the year you pay the month you use it

Reasons for switching to Brevo

I just send 1 or to newsletters the year but I have over 500 contacts - this is mostly not possible

Antonia E.

Verified reviewer

Law Practice

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

My business depends on Brevo. We are very happy

I have been their client for 3 years and I am super happy with it. I am a lawyer so it is very nice that they have made marketing campaigns for my 12,000 readers so easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 4

Pros:

I can't function without Brevo. It handles large chuck of my marketing. It is very easy to use. It is very effective.

Cons:

I can't integrate payments but I think they are working on it as we speak. Looking forward to this new feature

Reasons for choosing Brevo

easier to use and cheaper. Looked more professional

Reasons for switching to Brevo

Mailchimp was too simple and couldn't deliver to 12,000 people

Patricia G.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Affordable marketing for our guest lists.

This tool offers you a very high performance for little money compared to most more expensive options. The platform that this software is located on handles our email marketing as long as it follows all local regulations; though it occasionally gets caught off-guard by a seemingly onerous compliance rule.

Ratings Breakdown

Ease of use

Functionality

Pros:

I liked that the program is fairly straightforward and user friendly. Spam blocking sometimes is too aggressive and blocks legitimate emails to our corporate clients.

Cons:

Sometimes customer support takes too long to answer even simple account questions. We have to make sure the people get their booking confirmation and what we are offering on our new seasonal offers without spending a fortune on it, so we need an email delivery service.

Martina S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Easy to use email marketing tool

Overall, it’s been a positive experience. Brevo is reliable, easy to work with, and fits nicely into day to day email marketing without slowing things down. While the click reporting could be clearer and more trustworthy, the platform itself is solid and practical for running email campaigns at scale.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Brevo is easy to use and does exactly what I need it to for email campaigns. The interface is clean, the email builder is straightforward, and it’s simple to get campaigns out quickly without overthinking the setup. It’s good value for money and works well for regular B2B email sends without unnecessary complexity.

Cons:

The main frustration is around click tracking. Even when software or bot clicks are excluded in the settings, the click numbers still feel slightly inflated. It’s not a deal breaker, but it does make you second guess the accuracy of engagement metrics when you’re trying to assess real human interaction.

Rodrigo A.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2026

Review of Brevo by a small/medium business owner.

My experience was good, so much so that I'm still using it and don't intend to change, especially since once you're in, it's better to stay in the same ecosystem. But I like it. My real problem is with the professional plan, which is very expensive for those who aren't large companies. And it's not worth the price they charge. There should be an intermediate plan, but no, they structure it in such a way that many good features are locked into the professional plan.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to use and learn how to run marketing campaigns. From my research, it's the best option for small and medium-sized businesses. And I don't like RD.

Cons:

The discrepancy between the affordable plan for ordinary people and the professional plan, which is very expensive and not worthwhile for small and medium-sized businesses, is significant.

Stacey W.

Verified reviewer

Public Relations and Communications

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

More than just an email marketing tool

My experience with Brevo has been very positive. From the email templates to the CRM, I feel like I'm getting my money's worth.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I started using Brevo because I had problems sending emails from my website. I don't send out lots of emails but still wanted a solution that would work in case I started an email marketing campaign, which I do once a year. Turns out, Brevo solved both problems. It's inexpensive and the emails get delivered. What I like most: I'm managing everything with one software.

Cons:

It wasn't easy to set up but other than that, my emails are sent and delivered as expected at an affordable price.

Shenella S.

Verified reviewer

Legal Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2026

Brevo for sales and marketing!

Good for small to kid size businesses that do not require extensive features. It streamlines the sales and marketing processes.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use one stop shop that combines sales and marketing and email management. Cost effective product that give syou great value for money.

Cons:

Customer support takes time to respond and solve any issues. Customization is limited with not much room for personalization.

Mark W.

Verified reviewer

Construction

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

Easy campaign builder

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Instead of using Gmail, where emails are so annoying, I tried Brevo for the nice campaign builder. I love how simple it is for me as a beginner to add a logo and text body and send to my contacts

Cons:

Payments can fail and during the weekend, support can be slow. I was left in the dark and I plan not to activate.

Radenko S.

Verified reviewer

Business Supplies and Equipment

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

Good experience