Synthesio 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Synthesio

4.6

(5)

Pricing

Starting at $0.01 per year

About Synthesio

Synthesio is an AI-enabled consumer intelligence solution that generates insights to inform marketing, research, and business decisions. Synthesio processes multiple online conversations using natural language processing and machine learning algorithms to analyze consumer sentiment, detect trends, and identify opportunities.

The platform tracks evolving consumer behavior and emerging trends in real time across social media, blogs, forums, and review sites. Synthesio’s AI-powered trend detection allows users to scan, analyze, and visualize millions of data points in minutes to spot rising trends and monitor competitors. The generative AI transforms consumer signals into digestible insights to help users act quickly.

With Synthesio, brands can explore the market to gain a competitive edge, spot unmet consumer needs to inspire innovation, and understand audience perceptions to protect and grow brands. The solution provides the most complete, accurate, and predictive consumer intelligence to support data-driven decision-making.

Synthesio Screenshots

Synthesio Pricing and Plans

Starting price: $0.01 per year

Free Trial

Free Version

Basic

$0.01

per user, per year

No plan information available

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Synthesio Features

Popular features found in Social Media Monitoring
Campaign Analytics
Competitive Analysis
Content Management
Dashboard
Engagement Tracking
Multi-Channel Data Collection
Performance Metrics
Reporting & Statistics
Social Media Integration
Trend Analysis
More features of Synthesio
API
Audience Targeting
Customer Segmentation
Generative AI
Influencer Tracking
Keyword Filtering
@mentions
Monitoring
Multi-Account Management
Reporting/Analytics
Sentiment Analysis
Social Listening
Social Media Monitoring

Synthesio User Reviews

Overall Rating

4.6

Ratings Breakdown

60%

40%

Secondary Ratings

Ease of Use

4.0

Value for money

4.3

Customer support

5.0

Functionality

4.6

Have you used Synthesio and would like to share your experience with others?

Andrey R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed November 2019

Wonderful tool for following social mentions

Our team is using it to improve our social listening and social presence.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how complex is the reporting after the new feature BI-style reporting because this helps me when I meet and explain to the management board. There are many customization options which is something important for me. It helped me to figure out which verbal and visual messages appeal to our consumers.

Cons:

Currently I don't dislike anything about this product because it has the all functionality I was looking for.

Melissa D.

Verified reviewer

Consumer Goods

10000+ employees

Used daily for less than 12 months

Review source

Reviewed September 2022

Advanced social listening platform with great customer support

Synthesio's attention to research-based uses of social listening is unmatched in the industry. Our customer success team at Synthesio acts as a true extension of our in-house team, and I feel comfortable having Synthesio work directly with my internal stakeholders across the business.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Synthesio offers an easy-to-understand user interface that has been accessible even for our new/novice users. Don't be fooled by the manageable front end - Synthesio also offers powerful AI/text analytics and a huge variety of data visualizations that meet the needs of advanced users.

Cons:

Social listening sentiment has always been a challenge and although Synthesio has taken steps to address this issue through more advanced text analytics, sentiment accuracy could still be improved.

Reasons for choosing Synthesio

We selected Synthesio over other social listening platforms because we believed it brought the best combination of tool/technological capability and customer support with a global footprint.

Saffron V.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed July 2021

It’s a compromise

The overall experience is fine but it’s not a key player in any area.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Quick flashdash feature doesn’t use mention limit, good coverage, great customer support. Insightful widgets

Cons:

You have to constantly reapply the filters when ever you double click on a widget or change the view. You automatically see all the query’s at once so can’t share a view with clients. You have to clean the dashboard when it reaches a limit. Can’t just keep for on going tracking.

Verified

Reviewer

Financial Services

Used weekly for less than 2 years

Review source

Reviewed April 2018

Wonderful experience

social media customer service process, brand insights, campaign measurement, sentiment analysis and MORE!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The filtering options and ad-hoc searching feature are great. The customer support is really what stands out to me, as it is so much better than what I have ever gotten with any other social media tool.

Cons:

It's a complex tool, so adoption can take time. It's not as intuitive and easy to learn as some of the other social listening tools I have used in the past.

Eli S.

Verified reviewer

Public Relations and Communications

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2019

Synthesio — Great monitoring tool