1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Event Marketing Software

/

Samaaro

Samaaro 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Samaaro is right for your organization?

Our Event Marketing Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Samaaro
Samaaro
4.9
(19)

Pricing

Pricing available upon request

About Samaaro

Samaaro is an AI-powered event marketing platform that helps marketing teams turn events into a measurable growth channel by planning, promoting, executing, and measuring their business impact.

It enables marketing-led teams to manage the full event lifecycle from audience targeting and registration to on-ground engagement, lead capture, CRM synchronization, and post-event measurement with clear visibility into attendance quality, engagement depth, pipeline influence, and ROI.

Samaaro is used for hosted marketing events, field marketing programs, and trade show participation, where teams need to connect event activity directly to demand generation, pipeline progression, and revenue outcomes.

Samaaro Screenshots

0
0
1
2
3
4

Samaaro Pricing and Plans

Free Trial
Free Version
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Samaaro Features

  • Popular features found in Event Marketing
    Audience Targeting
    Email Marketing
    Event Calendar
    Location-Based Marketing
    Social Promotion
    Website Management
  • More features of Samaaro
    Attendee Tracking
    Audience Analytics
    Audience Engagement
    Badge Printing
    Breakout Rooms
    Calendar Management
    Conferences/Conventions
    Credit Card Processing
    CRM
    Customizable Fields
    Customizable Reports
    Digital Signage
    Email Management
    Event Marketing
    Event Registration
    Exhibit/Vendor Management
    Mobile Access
    Networking
    Payment Processing
    Real-Time Data
    Real-Time Notifications
    Role-Based Permissions
    Room Block Management
    Speaker Management
    Speaker Profiles
    Sponsorship Management
    Ticketing

Samaaro Integrations

Salesforce Sales Cloud
Salesforce Sales Cloud
PayPal
PayPal
Vimeo
Vimeo
Google Drive
Google Drive
tawk.to
tawk.to
Microsoft Outlook
Microsoft Outlook

See all 17 integrations

Samaaro User Reviews

Overall Rating

4.9

Ratings Breakdown

5

89%

4

11%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.9

Value for money

4.7

Customer support

4.9

Functionality

4.7

Ruchika's profile

Ruchika P.

Verified reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used other for less than 6 months

Review source

Reviewed September 2020

Great engagement and user experience

5

This was my first virtual experience. Coming from a non-IT background, it was a bit daunting to imagine myself using a virtual events platform. But as it turned out to be, all you needed was basic knowledge of using a computer. Once I entered the event, I was amused to see a digital space filled with different elements. I specifically enjoyed taking part in the quizzes, polls and Q&A sessions. It was even more intriguing to see the event being customized to the brand guidelines, much like real-life events. I thoroughly enjoyed attending my first virtual event! Kudos to the organizers and Samaaro.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The platform was very easy to use with loads of features to engage audiences like me. I especially enjoyed the activity tracker which was like a competition for attendees to interact with the platform.
Cons:
I enjoyed the overall experience of the event. Didn't feel anything was missing as such.

Vendor Response

Wow, Ruchika, thank you, that was a very kind review. We are so glad to know that your first virtual event experience went perfectly well! We really appreciate you taking out the time to leave us such a fantastic review and are very happy to know that you enjoyed doing business with us. Fulfilling your business requirement is our top priority, and as affirmed by your review we take pride in ourselves in rendering you with such exceptional services. Thank you again for your feedback. Hoping to conduct more such great business events with you soon!

Replied October 2021

Read More

Mahima's profile

Mahima B.

Verified reviewer

Financial Services

10000+ employees

Used other for less than 6 months

Review source

Reviewed September 2020

An interactive platform for virtual events

5

I took part in a virtual summit hosted by ELETS on Samaaro last month, and it was truly amazing to witness how innovative the technology used for the event was. I was not expecting a virtual event to be so interactive and engaging. The keynote sessions were quite immersive with all the chat boxes followed by Q&A sessions and quizzes at the end of it. I absolutely enjoyed taking part in the virtual summit!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I loved the fact that you can play games, participate in live polls, have one-on-one video chats, visit exhibit booths and enter a networking lounge where you can interact with other people with the same interests. All of these factors made it seem like a real event.
Cons:
The chat interface was a bit confusing initially, but eventually you get used to it.

Vendor Response

We are pleased to know that your virtual experience with us was a good one Mahima! Thank you for entrusting us with the care of a major business event. Your kind words are greatly appreciated and reviews like yours make our day because it makes all the hard work worthwhile. Our team is constantly working hard to improve various aspects of the platform and we have implemented the feedback given by you and enhanced the chat systems. We would love to give you a tour of the new chat UI at your convenience. Once again, we appreciate the feedback provided by you. Thanks again for choosing Samaaro.

Replied October 2021

Read More

MS

Marshal S.

Verified reviewer

Events Services

11-50 employees

Used other for less than 6 months

Review source

Reviewed August 2020

The Bucketlist Review

4

Ratings Breakdown

4
Ease of use
3
Value for money
4
Customer support
4
Functionality
icon
Pros:
The Chat window, session rating & polling service Over all interface
Cons:
The commercials The development and re-branding time

Reasons for choosing Samaaro

The response and flexibility we share with the team

Vendor Response

Thank you, Marshal, for sharing your experience. We appreciate you taking out the time to share your review with us. We take user reviews extremely seriously and hence, have incorporated your feedback into the platform. We are excited to announce that our commercials along with the development & rebranding time have been greatly reduced. Therefore, we request you to host another virtual event platform to experience the difference. Once again, thank you for your feedback, have a great day!

Replied October 2021

Read More

VR

Verified
Reviewer

Chemicals

5001-10000 employees

Used other for less than 6 months

Review source

Reviewed August 2020

Review Samaaro

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
We had an urgent requirement for our annual award-function ceremony on July 17, and this was the first time we were hosting a virtual event, so we weren’t sure what to expect. But the event turned out to be par excellence. Samaaro’s team was very communicative and quick to respond. They made us understand how virtual events actually work and showed us some of their projects, which helped us make the decision. They also went the extra mile and conducted chroma key shooting for the virtual event, which made the entire session more interactive. We were able to deliver an interactive virtual award function for our employees without any glitches, and we are very happy with what Samaaro brought to the table. Team Samaaro delivered an optimal virtual experience with their interactive technology. Their software is out-of-the-box and was everything that we needed. The icing on the cake was the fact that they helped us build and mold our content in such a way that it elicits customer engagement, and the result was high audience retention until the end of the event.
Cons:
Didn't find anything to give negative feedback

Vendor Response

Dear Reviewer, thank you so much for the great review! We are really glad to know that you enjoyed our service, we can't thank you enough for your kind words. In fact, we are very grateful for customers like you. Our team of professionals will always have your back for any of your mega business events! Samaaro is glad to know that you loved your experience with our virtual event platform. We look forward to working with you soon!

Replied October 2021

Read More

SR

Srinivas R.

Verified reviewer

Electrical/ Electronic Manufacturing

10000+ employees

Used monthly for less than 12 months

Review source

Reviewed September 2022

Virtual and Hybrid Events

5

Samaaro solved a lot of event management issues for us that other software in the market could not. They have automated most of the day-to-day tasks that an event manager needs to do. It saved a lot of our precious time and made it easy for our team to manage everything without any hassle.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
We hosted a hybrid exhibition for our association. From day one, their CSM has been in close contact with us. From registrations to event analytics, they helped us with everything. We used their integration with Mailchimp to run email campaigns and CRM integration with HubSpot to manage leads. Coming to the platform UI, their platform was very easy to use, and navigating all the spaces was not a problem for our attendees. Considering the hybrid part, they made sure that sponsors and exhibitors can target both remote and on-site attendees. QR-enabled booths allowed our on-site attendees to check the virtual booths. Whereas, the virtual expo hall ensured that remote attendees could visit the exhibitor booths anytime. They went above and beyond to make our event a success. After hosting multiple hybrid events in the last few years with different vendors, here is a platform that finally meets our needs at a much lower price than the other alternatives in the market.
Cons:
Didn’t experience any problem while working with their team.

Read More

spandana's profile

spandana M.

Verified reviewer

Computer Software

1001-5000 employees

Used other for less than 12 months

Review source

Reviewed January 2021

Experience using Samaaro

5

The overall experience using Samaaro has been amazing. We used to host a lot of on-site events prior to the pandemic and were left stumped when the pandemic arrived. However, Samaaro provided a great solution that enabled us to host online events with equal networking opportunities. The entire platform was totally customized to suit our needs, in terms of design and features.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Unlimited customization Efficient customer support Glitch-free experience Engagement and networking opportunities User Interface
Cons:
Cons: Nothing in particular. Thank you

Vendor Response

Thank you so much for your kind words Spandana. We really appreciate you taking out the time to share your experience with us. Our team works really hard to meet expectations like yours. We are happy to hear that we hit the mark for you. Looking forward to hosting more virtual events with you. Cheers!

Replied October 2021

Read More

KN

Karthikyan N.

Verified reviewer

Information Technology and Services

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed September 2022

Hybrid Events

5

Samaaro is intuitive and straightforward for attendees, delegates, sponsors, and exhibitors. Their UI is very user-friendly and it's easy to navigate to all the spaces. We had over 1500 members attending our three-day Hybrid Pharma Conference but didn't have any issues in delivering a seamless event to on-site and virtual attendees.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Samaaro offered a lot of interactive features like live reactions, polls, and session ratings to make the sessions lively and engaging. Our major concern was whether speakers will be able to engage the remote attendees. They integrated a Q&A feature into the virtual auditorium which made it easy for us to take questions from remote participants. Customization & branding opportunities were also excellent. We added our sponsors' banners in the lobby, auditoriums, and even inside the gaming arena. As an organizer, I must also say their admin dashboard was easy to use, and the analytics dashboard captured all the metrics we wanted to track. Our attendees, delegates, exhibitors, and sponsors were extremely pleased with the experience they had on the platform.
Cons:
Haven’t faced any problems while hosting the event on Samaaro.

Read More

NI

Narayanan I.

Verified reviewer

Events Services

201-500 employees

Used other for less than 6 months

Review source

Reviewed January 2021

Platform Review for Virtual Expo

5

Recently,We hosted a virtual exhibition on Samaaro. To begin with, the entire platform was customized and branded according to our requirements, which we were very particular about. Moving on, the automated booth feature helped all our exhibitors in creating and customizing their product booths very easily. Additional features like the Meeting Scheduler, Real-time Analytics, Resource Center and Personal Briefcase really cratered to the pain-points of both the attendees and exhibitors. From an organizers point of view, Team Samaaro was very supportive and collaborative throughout duration of planning and executing the event. Very happy with the service and, of course, the product. Pros: - Automated Booth Maker - Networking lounge - Analytics dashboard - User-experience and butter-smooth navigation - Intuitive and usability

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Pros: - Automated Booth Maker - Networking lounge - Analytics dashboard - User-experience and butter-smooth navigation - Intuitive and usability
Cons:
Nothing much, everything was ok. We did not face any issues

Reasons for switching to Samaaro

To try and see how the Indian companies offer service as compared to International cos

Vendor Response

Thank you so much, Narayan, for this 5-star review. We will surely share this with our core team to let them know to keep up the amazing work. We are extremely grateful that you took the time out to leave such an awesome review. Your feedback helps us improve services for everyone. Once again, thank you for giving us your take on our services. We look forward to serving you for years to come!

Replied October 2021

Read More

AK

Arif K.

Verified reviewer

Hospitality

5001-10000 employees

Used monthly for less than 12 months

Review source

Reviewed September 2022

Hybrid Events

5

Samaaro has all the necessary features needed to organize a successful hybrid event. From event planning, and running email campaigns to engaging attendees during the event and generating post-event reports, using Samaaro really helped us fast-track the entire process while we were running short on time.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
They took care of every minute detail of our conference. For easier check-ins, they provided integrations with PayPal, Stripe, Razorpay, and other payment gateways. Then we used Mailchimp to send email reminders before the event. The process was extremely easy. Coming to the platform, the UI was designed keeping in mind that many delegates and attendees might not be high-tech-savvy people. Our delegates and attendees loved the UI as it was easy to use yet aesthetically pleasing. Their 3D immersive spaces with animations made our online event a life-like experience for everyone. From an organizer's point of view, I found this platform a better alternative to other platforms such as Vfairs, Dreamcast, etc. Samaaro provided enterprise-level solutions at a much lower price
Cons:
We have only heard rave reviews from our attendees, exhibitors and sponsors.

Read More

SM

Somanshu M.

Verified reviewer

Information Technology and Services

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed September 2022

Amazing Software for Managing Hybrid Events

5

When I started searching for event management software for our first hybrid conference, I got in touch with a lot of vendors. But Samaaro stood out significantly against the competition. Far superior features, customization, and branding opportunities at a much lower price than other alternatives. We were running behind our schedule, but Mayank and the team were able to get the platform ready in time.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Absolutely amazing customer support! Customizable platform with a stunning and user-friendly UI, clean design, and extremely easy to navigate. Their integrations with multiple tools like Walls.io, ActiveCampaign, and Salesforce gave us the chance to pull in feeds from Instagram, Linkedin, and Twitter, send email campaigns and add leads on CRM directly. Sponsors loved the customization options in their hybrid booths. It was super easy for attendees to rate sessions, interact with delegates and vote for the best speaker from the auditorium.
Cons:
Excellent event management software that leaves no scope for complaints.

Read More

Showing 1 - 10 of 19 Reviews

Other Top Recommended Event Marketing Software

monday.com
monday.com

4.6 (5691)

Recently recommended 9 times

Wrike
Wrike

4.4 (2872)

Recently recommended 9 times

Smartsheet
Smartsheet

4.5 (3469)

Recently recommended 0 times

Constant Contact
Constant Contact

4.3 (2893)

Recently recommended 0 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare Samaaro with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice