CTM 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

CTM

4.6

(150)

Pricing

Starting at $79.00 per month

About CTM

CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer interactions to support data-driven decision-making. Businesses, marketing agencies, and sales departments use the platform to gain visibility into customer engagement and optimize their processes.

The software includes AI-powered conversation intelligence that analyzes call recordings, transcriptions, and live conversations to extract customer insights. It connects calls, chats, form submissions, and texts to specific advertisements using tracking numbers and dynamic number insertion, enabling accurate lead attribution. Features include lead management with geo, weight, and skill-based routing, a customizable softphone system, and workflow automation tools to streamline sales processes. Reporting tools offer both high-level summaries and detailed campaign and conversion data.

The platform adheres to security standards, including SOC 2 compliance, and supports regulatory requirements such as HIPAA, HITECH, GDPR, and CCPA. It offers sub-account structures, white-label options, and custom billing features...

CTM Screenshots

CTM Pricing and Plans

Starting price: $79.00 per month

Free Trial

Free Version

Marketing Lite

$79.00

usage based, per month

Plan includes:

Attribute calls and texts to their source
Standard call recording, forwarding, and IVR routing
Manually score, convert, and tag calls
Easy-setup integrations with Google and Microsoft
Access to knowledge base, training center, and ticket hub

Marketing Pro

$179.00

usage based, per month

Plan includes:

Agency-friendly with white label options & included sub-accounts
FormReactor® to build and track web forms
AskAI powered by ChatGPT
Triggers to automate custom lead workflows, scoring, & analysis
Premium marketing integrations including Google Ads, GA4, and Hubspot
API access and developer resources for a fully customizable solution
Enhanced security and HIPAA/GDPR compliance
Full access to live support from product experts

Sales Engage

$329.00

usage based, per month

Plan includes:

Customizable softphone to power inbound and outbound teams
Engage your pipeline over voice, text, chat, and form
Smart Dialer and advanced outbound technology
Advanced skills and weight-based routing
Dynamic call scripts and live coaching tools
Real-time dashboards and team performance reporting
Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise

$1,999.00

usage based, per month

Plan includes:

Flexible structure to scale with unlimited sub-accounts
Dedicated account management team and expedited response times
Full access to industry-leading Premier Help Desk team
20 hours of personalized, extended onboarding
Indefinite version history access and data restoration

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CTM Features

Popular features found in Call Tracking
Caller ID
Call Monitoring
Call Routing
Call Transcription
Computer Telephony Integration
Conversion Tracking
CRM
IVR
Keyword Tracking
Voice Mail
More features of CTM
2-Way Messaging
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Agent Interface
Alerts/Escalation
Alerts/Notifications
Answering Machine Detection
API
Archiving & Retention
Audio Capture
Automated Responses
Automated Routing
Automatic Call Distribution
Automatic Outbound Dialer
Automatic Transcription
Autoresponders
Blended Call Center
Callback Scheduling
Call Center Management
Call Disposition
Caller Profiles
Call List Management
Call Logging
Call Recording
Call Reporting
Call Scheduling
Call Scripting
Call Tagging
Call Tracking
Call Tracking Metrics
Call Transfer
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Specific Caller ID
Chatbot
Chat/Messaging
Collaboration Tools
Communication Management
Contact Management
Cross Channel Attribution
Customer Experience Management
Customer Journey Mapping
Customizable Fields
Customizable Reports
Dashboard
Data Import/Export
Data Security
Engagement Tracking
Event Triggered Actions
Fax Management
FCC Compliance
File Transfer
FTC Compliance
HIPAA Compliant
Inbound Call Center
Integrations Management
Interaction Tracking
Lead Capture
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
List Management
Live Chat
Manual Dialer
Mass Texting
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multiple Scripts
Multi-Touch Attribution
Multi-User Collaboration
Natural Language Processing
On-Demand Recording
One-to-One Messaging
Outbound Call Center
Performance Management
Performance Metrics
Phone Key Input
Predictive Analytics
Predictive Dialer
Quality Management
Queue Management
Real-Time Analytics
Real-time Conversations
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Recording
Reminders
Reporting/Analytics
Reporting & Statistics
Request Assignment
ROI Tracking
Scheduled Messaging
Self-Service Search
Shortcodes
SMS Messaging
Social Media Integration
Spam Blocker
Speech-to-Text Analysis
Tagging
Text to Speech
Third-Party Integrations
Visitor Tracking
Voice Customization
VoIP Connection
Workforce Management

CTM Integrations

Google Ads

Integration rated 4.8 from 16 reviews

Acquisio

Salesforce Sales Cloud

Stripe

Zoom Workplace

ValueOps

See all 50 integrations

CTM User Reviews

Overall Rating

4.6

Ratings Breakdown

73%

21%

Secondary Ratings

Ease of Use

4.4

Value for money

4.5

Customer support

4.6

Functionality

4.6

Jennifer B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2020

Exceptional Value and the Support is Top Notch!

We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been with CTM forever it seems like! I have used many different call tracking applications, but, they are hands down the best! If you need something specific from reports, to call handling, forwarding, whispers, they can do it all. The support team is the most helpful with a quick response. From small to big issues they can do it all! The value you get with this CTM far exceeds any other software.

Cons:

Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you.

Reasons for switching to CTM

Value and Support. I love that even after I have returned a number that I am still able to create a report and show the number of calls received when we did have the number.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2021

Easy Alternative to Call Rail

It has been good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easier to deploy than call rail. Give them a call or chat with them for a program to fit your budget or agency. Simple for a small business or a smaller agency.

Cons:

Not as technical as CallRail. There are fewer selections on placement and connection.

Reasons for switching to CTM

I actually use them both depending on the client. If a client requires HIPAA or something more technical I use Call Rail. However if it’s a small local business then Call Tracking Metrics is suitable.

Vendor Response

Thank you so much for the review! It is always helpful to hear how we measure up to our competitors.

Replied April 2021

Meira D.

Verified reviewer

Luxury Goods & Jewelry

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

Choose Another Call Tracking Company

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If it would work, it would be useful in measuring offline conversions.

Cons:

Tried working with them for YEARS to get the data right because if it was correct, it would be so useful. Once I audited the data, the calls had nothing to do with the keyword data that was being reported. Until my arrival, the company was making decisions based on CTM's INCORRECT DATA! I implemented every change they recommended, including purchasing more numbers and inputting more sources but it was never resolved. When we decided to leave, they had auto-renewed our account and promised to refund, but did not. Additionally, many of the calls at the end were robocalls or hangups.

Reasons for choosing CTM

We had been with them for years and wanted to try and maintain the current integration.

Corey M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed October 2025

CallTrackingMetrics is great for Google Ads users for accurate lead quality assurance.

My overall experience with CallTrackingMetrics has been positive. I've loved being able to pitch CallTrackingMetrics to clients who rely heavily on their phone calls. I create high quality conversion goals on Google Ads linking to Call Tracking Metrics with ease. If clients ever have concerns about their phone call quality, i'm able to log into Call Tracking Metrics easily to analyze these phone calls to find potential patterns & issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Accuracy of Call Sources for quality assurance - Ability to listen to calls - Easy to learn - Helpful support & support team expertise - Affordable pricing packages - Easy integration & source tracking to Google Analytics & Google tag

Cons:

N/A - I have not experienced any negative features or aspects of CallTrackingMetrics. The program has only been a positive experience for me.

Vendor Response

Thanks for your kind words and review, Corey!

Replied October 2025

Jeff D.

Verified reviewer

Transportation/ Trucking/ Railroad

11-50 employees

Used daily for more than 2 years

Reviewed October 2025

Excellent for customized solutions for all call center needs!

Excellent and would recommend to others with similar call center setups, especially those with little seasonal fluctuations in call volume.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Almost every aspect is customizable for the organization now, and in the future. The pricing is competitive and fair. The customer support/tech support is fast to respond and thorough. Almost all features one can think of are available, or can be available if needed. Quick to adopt AI implementation and all new technology advances.

Cons:

Minor temporary outages with upstream providers which causes significant impact to operations at times. A minimum minute commit could make it hard for seasonal businesses.

Vendor Response

Thank you so much for taking the time to share such a thoughtful review! We're thrilled to hear that you’re finding CallTrackingMetrics to be highly customizable and that our support team has been responsive and thorough. We work hard to provide a flexible platform that grows with your organization, and it’s great to know that our efforts to stay ahead with AI and technology updates are making a difference. We also appreciate your feedback regarding temporary upstream provider outages. While these situations are rare, we understand how impactful they can be. Our team continues to work closely with our providers to minimize disruptions. Thank you again for your recommendation and for being part of the CTM community — we’re grateful for your partnership!

Replied October 2025

Wendy M.

Verified reviewer

Consumer Services

2-10 employees

Used daily for less than 2 years

Reviewed October 2025

Great Support

CTM has been very helpful to our business. The system is easy to use and our team can work independently. When there are issues, it is easy to contact the support team and most of the time, they can fix the issue within a few minutes. They offer a follow up email with the transcript and with helpful steps to take to correct an error or informative articles on the subject or feature we had an issue with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CTM has enable us to give our agents multiple phone numbers at once to help streamline our ability to make calls nationwide.

Cons:

The AI capabilities were not sufficient for our needs as of yet, but as advances come in the AI field, we may be able to revisit CTM's AI tools.

Vendor Response

Thank you so much for taking the time to share your experience! We’re thrilled to hear that CallTrackingMetrics has helped your team streamline nationwide calling and that the platform has been easy for your agents to use. It’s wonderful to know our support team has been responsive, quick to resolve issues, and helpful with follow-ups. We also appreciate your feedback on our AI capabilities. We’re continuously expanding our AI tools to deliver even more automation, insights, and integrations. If there are specific AI features or use cases you’d like to see, we’d love to hear from you — your feedback directly shapes how we evolve the platform to meet our customers’ needs.

Replied October 2025

Shay B.

Verified reviewer

Internet

2-10 employees

Used daily for more than 2 years

Reviewed September 2025

CTM - the real holy grail of performance marketing

This is a smart and robust platform. From account setup to onboarding and day-to-day operations, everything runs smoothly and reliably. Our clients use it intensively, pushing its limits with high call volumes and complex integrations, and it always holds strong. Honestly, I can’t think of another product with such stability. And on the rare occasion that an issue does arise, the dev team responds quickly, understands the root cause, fixes it, and in most cases even restores any missing data retroactively. It’s simply remarkable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is by far the holy grail of performance marketing. I use them for all of our (500) clients. Super stable.

Cons:

Nothing, sorry, but when something does not work they fix it quick. I have nothing bad to write. Go for it!

Vendor Response

Thank you for your review!

Replied September 2025

Jessica Briceno B.

Verified reviewer

Construction

1001-5000 employees

Used daily for less than 2 years

Reviewed September 2025

Great Tool, but Takes Time to Build Out

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate the flexibility to build out exactly what our organization needs. The team is always supportive and willing to help in any way they can. The AI feature is an excellent tool for gathering customer sentiment and feedback.

Cons:

This may have been influenced by the way our organization is structured, but at times it felt like certain requests for CTM or the AI function came with additional costs. While the CTM team was supportive and did their best to assist us, the buildout of projects could be lengthy at times

Vendor Response

Thank you for your review!

Replied September 2025

Wendy M.

Verified reviewer

Law Practice

51-200 employees

Used daily for less than 2 years

Reviewed September 2025

Excellent Support Experience

We had an excellent experience with [sensitive content hidden] from CallTrackingMetrics support. He was knowledgeable, responsive, and went above and beyond to resolve our issues quickly and clearly. Highly recommend his expertise and professionalism!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

[sensitive content hidden] made us feel supported by responding quickly and following through until everything worked smoothly.

Cons:

Issue was somewhat complex and took a while to problem solve/go through process of elimination but that was a necessary step in the process

Vendor Response

Thank you for your review, Wendy! We're elated to hear about such a positive experience with our support team!

Replied September 2025

Kelly B.

Verified reviewer

Warehousing

11-50 employees

Used daily for more than 2 years

Reviewed September 2025

Great Customer Service

Overall it meets our business needs. It's easy to purchase and setup new lines. I love the Smart Route feature to ensure all calls are being routed accordingly based on our call menu and queues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

CTM is easy to utilize and very customizable which makes it great for our business. It helps us manage calls across multiple store locations and have reporting to evaluate our business needs.

Cons:

It can be a little buggy at times, but the customer service team is always very friendly and helpful which is greatly appreciated.

Vendor Response

Thank you for your review!

Replied September 2025

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