Adobe Customer Journey Analytics 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adobe Customer Journey Analytics

4.6

(5)

Pricing

Pricing available upon request

About Adobe Customer Journey Analytics

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions.

Key Features:

Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis.
Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities.
Data Governance: Pro...

Adobe Customer Journey Analytics Screenshots

Adobe Customer Journey Analytics Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Core Analysis

Pricing available upon request

Plan includes:

Omnichannel Data Sets
Data Views
Metrics, Dimensions
Data Ingestion & Data Lake (Launch & SDKs, data source connectors, data lake persistence/egress)
XDM & Data Preparation
Report (Templates)
Filters
User Seats
Usage (row) Reporting

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Adobe Customer Journey Analytics Features

Popular features found in Customer Engagement
Communication Management
Customer History
Feedback Management
Live Chat
Multi-Channel Communication
Reporting/Analytics
More features of Adobe Customer Journey Analytics
Activity Dashboard
Activity Tracking
Ad hoc Query
Ad hoc Reporting
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
API
Attribution Modeling
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Charting
Cohort Analysis
Conversion Rate Optimization
Conversion Tracking
Cross Channel Attribution
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customer Touchpoints
Customizable Branding
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard Creation
Data Connectors
Data Discovery
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Funnel Analysis
Generative AI
Heatmaps
Historical Reporting
Interactive Reports
Keyword Tracking
Machine Learning
Map Creation
Monitoring
Multiple Data Sources
Multi-Touch Attribution
Pageview Tracking
Performance Metrics
Personalization
Predictive Analytics
Product Data Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Reporting & Statistics
ROI Tracking
Scheduled/Automated Reports
Search/Filter
Site Search Tracking
Tagging
Third-Party Integrations
Time on Site Tracking
Trend Analysis
Usage Tracking/Analytics
User Interaction Tracking
Visitor Tracking
Visual Analytics
Visual Discovery
Visualization
Website Analytics
Web Traffic Reporting

Adobe Customer Journey Analytics Integrations

Amazon S3

Microsoft Azure

Adobe Target

Adobe Analytics

Adobe Real-Time CDP

Google Cloud

See all 8 integrations

Adobe Customer Journey Analytics User Reviews

Overall Rating

4.6

Ratings Breakdown

60%

40%

Secondary Ratings

Ease of Use

4.4

Value for money

4.0

Customer support

3.3

Functionality

4.0

Have you used Adobe Customer Journey Analytics and would like to share your experience with others?

Verified

Reviewer

Market Research

51-200 employees

Used daily for less than 12 months

Review source

Reviewed May 2022

Best analytical tools to understand customer journey

Adobes Customer journey analytics joins all the data into a single interface for a real-time omnichannel experience and allows users to make better data-driven decisions with a holistic view of the business. This product is highly recommended from my side.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It connects all the customer data and drives customer engagement with AI-powered insights. Visualize a customer's journey across various channels in order, placing each action in context and allowing for cross-channel analysis of things like flow and fallout.

Cons:

It is difficult to comprehend the product. It lacks the intuitiveness and friendly UI which can help users to get deeper insights into their customer engagement.

Reasons for choosing Adobe Customer Journey Analytics

This product has been best for campaign management, and conversation tracking and the pricing model is pretty decent.

Catherine P.

Verified reviewer

Building Materials

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed July 2023

Parcours client

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Suivre les clients du points de contact jusqu'à chaque étapes, c'est idéal et donne une vision complète grace à la data. Permet de comprendre les interactions et faire des ajustements quand nécessaire.

Cons:

Globalement fonctionne si d'autres solutions adobe sont bien installées et configurée donc il y a une légère dépendance.

Verified

Reviewer

Research

51-200 employees

Used weekly for free trial

Review source

Reviewed May 2022

Amazing platform that drives customer satisfaction and loyalty with its AI-driven insights

Ratings Breakdown

Ease of use

Functionality

Pros:

I like how it enables user to monitor customer journeys across various channels through a single interface and enables data-driven decisions to achieve organization objectives.

Cons:

It would be great if the platform focused more on new business user-oriented offerings and enterprise customer support.

Typhanie T.

Verified reviewer

Civic & Social Organization

1001-5000 employees

Used daily for free trial

Review source

Reviewed May 2023

Les utilisation d’adobe analytics