bLoyal 2026: Benefits, Features & Pricing

Good

bLoyal is a powerful way to build a loyalty marketing programs. The ability to connect to most major eCommerce and POS platforms lowers the barrier on enacting customizable consumer rewards programs. The platform is extremely customizable and supports points, frequent buyer, and subscription programs natively to ensure we're able to communicate the right message and right offer at the right time to each customer based on their journey.

Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like.

[sensitive content hidden] have been exceptional to work with. They are responsive to my communications, quick to rectify issues, quick to provide me with meeting opportunities, quick to correct mistakes without question or push-back, open to supplying out-of-the box solutions to meet my business needs here in Central America. All our interactions have been professional and friendly. My bLoyal team really helps me to feel like they have my back and they are invested in helping my business to succeed and grow!

Great experience with training and customer service. As I mentioned before [sensitive content hidden] is the key to making Bloyal work, she makes it easy to use.

Please avoid doing business with this company. I was promised the moon and they fell short on many levels. I can't tell you how disappointed I am in their customer service. I also feel like they were a bit sneaky. I used their frequent buyer program to integrate with Korona. They promised a smooth transition and that they would set up all of the different manufacturers specs that I needed. (It is not intuitive in the least). They did, but they left many things out and got many things wrong which resulted in me having to figure out how to fix it. Reaching out to customer service was awful with stretches of WEEKS before I'd get a reply or any help whatsoever. They would send me cryptic ways of fixing things when it would have been so much better for them to just fix it themselves. There program caused multiple integration issues with Korona and caused me to not be able to use many of the wonderful functions such as coupons and promos. bLoyal didn't record many customer sales and therefore I lost several customers who felt duped because they didn't accrue their free product when they were supposed to. bLoyal was very blase' about the whole situation. Horrible excuses when things didn't work. I had this account for over a year when all of a sudden I notice my rate went up. I reached out to them and they told me that because I had something attached on the back end that I never used, they were charging me for that thing that was not even connected. They did refund me for that and

We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers. However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed.