B2B Intent 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
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Overview

B2B Intent

4.1

(33)

Pricing

Pricing available upon request

About B2B Intent

B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter.

HOW DOES IT WORK
We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth:

Integrate intent data into your tech stack
Build segments to target your ideal customer profile and target accounts
Optimize marketing audiences with your most engaged prospects
Alert sellers about opportunities to break in
Flag potential churn risks for customer success teams

TOP USE CASES

Performance Marketing
Account-Based Marketing
Competitor Displacement
Sales Enablement
Retention
Data Enrichment / Account Scoring

INTEGRATIONS
Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo

B2B Intent Screenshots

B2B Intent Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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B2B Intent Features

Popular features found in Buyer Intent
B2B Lead Generation
Competitive Analysis
Intent Data
Lead Notifications
More features of B2B Intent
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Behavior Tracking
Content Management
Conversion Rate Optimization
CRM
Customer Activity Tracking
Customer Segmentation
Customizable Fields
Customizable Reports
Database Support
Data Enrichment
Data Import/Export
Data Synchronization
Data Visualization
Demographic/Firmographic Data
Email Alerts
Email Marketing
Event Triggered Actions
Marketing Automation
Predictive Analytics
Prioritization
Prospecting Tools
Reporting/Analytics
Sales Management
Search/Filter
Segmentation
Target Account Identification
Third-Party Integrations
Web Traffic Reporting

B2B Intent Integrations

Salesforce Starter

Salesforce Sales Cloud

Marketo Engage

Salesforce Platform

HubSpot CRM

6sense

See all 7 integrations

B2B Intent User Reviews

Overall Rating

4.1

Ratings Breakdown

27%

58%

Secondary Ratings

Ease of Use

4.1

Value for money

3.8

Customer support

4.4

Functionality

4.0

Have you used B2B Intent and would like to share your experience with others?

Joey G.

Verified reviewer

Computer Software

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed March 2023

Good Utility from Buyer Discovery

Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful.

Ratings Breakdown

Ease of use

Functionality

Pros:

Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays.

Cons:

The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error.

Phil L.

Verified reviewer

Veterinary

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2023

Surprised me with results

We weren’t initially using Buyer Discovery, we then did a test with it and it came back with amazing results. The proof was in the numbers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool helps not just with sales but also marketing and customer retention.

Cons:

It wasn’t a massive task but setting it up in your Salesforce does take skill.

Tehreem n.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed March 2023

Good tool, didn't work out for us

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Support was really good, Ike guided us through every step of the process

Cons:

Nothing really. It didn't work out for us

Reasons for choosing B2B Intent

Due to Gartner's reputation

Kyleigh A.

Verified reviewer

Computer & Network Security

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed March 2023

Really smooth interface, easy to sync data to CRM

Ratings Breakdown

Ease of use

Functionality

Pros:

I really like how smoothly this platform connects with HubSpot. It was really simple to set up the integration and sync data over, which saved me lots of time.

Cons:

I don't have any complaints about the software itself

Robert P.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 12 months

Reviewed May 2021

Buyer Discovery Opened Many More Doors

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.

Cons:

Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

Rola A.

Verified reviewer

Computer Software

5001-10000 employees

Used weekly for less than 6 months

Review source

Reviewed March 2023

Highly Recommended

Excellent Team!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team is really great in following up, the process is easy and the quality of data we get is awesome.

Cons:

Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting.

Vendor Response

Thank you, Rola! It's great to see this level of cross-team collaboration, and our team is excited to be a part of your success. If you haven't already, be sure to ask our team about setting up account alerts in your CRM. Account alerts can help you easily notify reps when new accounts matching your ICP are created in their territory and match the best contacts/leads for prospecting.

Replied March 2023

Ahmed Q.

Verified reviewer

Transportation/ Trucking/ Railroad

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2023

Gain Competitive Advantage

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy to use with good features and filters, 7/10 times desired results were attained

Cons:

Integration was easy but more filters/information on customers could prove to be useful

Matt F.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed March 2023

Buyer Discovery Helps Identify the Right Accounts

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Buyer Discovery is easy to set up to help identify the right accounts in market. The tool is easy to use to create filters based on your ICP, create a LinkedIn audiences for advertising, and exporting the list. I've used several intent-based software and Buyer Discovery seems to unearth more accounts than average - TBD if these turn into sales yet.

Cons:

Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow. There are also shortcomings with firmographic data. The blank data for some accounts creates a challenge to know if the account is in my ICP or not.

Aaron R.

Verified reviewer

Accounting

10000+ employees

Used weekly for less than 6 months

Review source

Reviewed March 2023

Amazing Product for first party data!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s a very easy UI | UX! Very simple to implement.

Cons:

Not flaws so far. This product is amazing.

Vendor Response

Thank you, Aaron! We appreciate your feedback on our user interface. We're glad it enhances your experience and fuels your marketing goals. Looking forward to following your success with Buyer Discovery!

Replied March 2023

Susy L.

Verified reviewer

Computer Software

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed March 2023

Intent Data & Integrations

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I appreciate the data providing different engagement levels and purchase intent (e.g. High, Low, Medium). Recently leveraging Buyer Discovery intent signals within Demandbase where our teams are able to create Lists and build segments.

Cons:

In the beginning, the biggest con was having to manually upload intent into Demandbase.

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