B2B Intent 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if B2B Intent is right for your organization?

Our Buyer Intent Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

B2B Intent

4.1

(33)

Pricing

Pricing available upon request

About B2B Intent

B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter.

HOW DOES IT WORK
We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth:

Integrate intent data into your tech stack
Build segments to target your ideal customer profile and target accounts
Optimize marketing audiences with your most engaged prospects
Alert sellers about opportunities to break in
Flag potential churn risks for customer success teams

TOP USE CASES

Performance Marketing
Account-Based Marketing
Competitor Displacement
Sales Enablement
Retention
Data Enrichment / Account Scoring

INTEGRATIONS
Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo

B2B Intent Screenshots

B2B Intent Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

B2B Intent Features

Popular features found in Buyer Intent
B2B Lead Generation
Competitive Analysis
Intent Data
Lead Notifications
More features of B2B Intent
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Behavior Tracking
Content Management
Conversion Rate Optimization
CRM
Customer Activity Tracking
Customer Segmentation
Customizable Fields
Customizable Reports
Database Support
Data Enrichment
Data Import/Export
Data Synchronization
Data Visualization
Demographic/Firmographic Data
Email Alerts
Email Marketing
Event Triggered Actions
Marketing Automation
Predictive Analytics
Prioritization
Prospecting Tools
Reporting/Analytics
Sales Management
Search/Filter
Segmentation
Target Account Identification
Third-Party Integrations
Web Traffic Reporting

B2B Intent Integrations

Salesforce Starter

Salesforce Sales Cloud

Marketo Engage

Salesforce Platform

HubSpot CRM

6sense

See all 7 integrations

B2B Intent User Reviews

Overall Rating

4.1

Ratings Breakdown

27%

58%

Secondary Ratings

Ease of Use

4.1

Value for money

3.8

Customer support

4.4

Functionality

4.0

Have you used B2B Intent and would like to share your experience with others?

Jonathan U.

Verified reviewer

Internet

501-1000 employees

Used weekly for less than 6 months

Reviewed May 2021

Great way to get started with intent data

Uncovering the organizations that are doing research about our solution but not visiting our website/converting on our advertising.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the transparency of where the data is collected from as opposed to some other intent providers. The quality of the user interface and it's connection to Salesforce and Hubspot are solid. Customer success team has been responsive and helpful.

Cons:

Not easy to prove value quickly, so you have to create a lot of organizational buy-in. The team could provide more ready-made resources for this.

Eric M.

Verified reviewer

Information Technology and Services

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed September 2021

Buyer Discovery makes Intent Data Easy to Understand

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.

Cons:

To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

Reasons for choosing B2B Intent

Existing vendor relationship with Gartner with Gartner Peer Insights. Also the High-Low variable were appealing compared to other alternatives.

Trace H.

Verified reviewer

Computer Software

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed March 2023

Solid data, but frustrating user experience

Ratings Breakdown

Ease of use

Functionality

Pros:

The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to.

Cons:

The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience.

Vendor Response

Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps.

Replied March 2023

mike t.

Verified reviewer

Civil Engineering

51-200 employees

Used weekly for free trial

Review source

Reviewed August 2024

b2b intent review

good but falls a little short in how far it reaches

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

helped see what buyers are looking for in product

Cons:

somewhat limited in focus and markets for people

Ilan H.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2023

Capterra provides high quality intent signals

We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer.

Cons:

The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM.

Reasons for choosing B2B Intent

We are using G2crowd buyer discover in parallel. Combining bot signals proves and extremely high value.

Abby F.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed December 2022

Great data but most have process in place to utilize

The best experience I had with Buyer Discovery was with [SENSITIVE CONTENT] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, [SENSITIVE CONTENT] and her team met with us on many calls to try and help us get our systems down.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration.

Cons:

Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies.

Vendor Response

Thank you for your feedback, Abby! We appreciate you sharing your experience with your dedicated client partner and the improvements you made to your LinkedIn campaigns. We have a number of advancements to our product and customer experience launching in early 2023 that will help our clients implement the right processes and seamlessly integrate Buyer Discovery into paid media, email, and sales programs. In the meantime, we're excited to follow your continued success at Swoogo and as a demand generation leader!

Replied December 2022

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed March 2023

Excellent, actionable insights

So far, so good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact that it provides the misisng component for our outbound strategy, which has been timing around purchase intent. We are already seeing higher quality leads coming through much quicker as a result of targeting accounts that we are now are actively researching the software we sell.

Cons:

The challenge is that there is still a significant amount of educted guesswork due to the anonymity of individuals researching our software markets. As a result, we still need to deploy a lot of resources to target individuals who feel are within the decision-making unit. This can be quite oneous and time consuming for larger accounts.

EÖ

Elif Ö.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2023

Good CS, good insights but limited user options.

It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good insights on categories and competitor views.

Cons:

Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM.

Anthony P.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2023

Great Product

The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels.

Cons:

Company data onlyCost is in the high range

Verified

Reviewer

E-Learning

201-500 employees

Used monthly for less than 2 years

Review source

Reviewed March 2023

Good data, limited integrations

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The data itself is really good - we've generally seen good value from PPC and PPL perspective from Gartner Digital Markets so this help pull more value from these properties.

Cons:

No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources. There are other integrations (like Salesforce) that can solve for it in a roundabout way, but the direct integration would make things much much easier.

Showing 1 - 10 of 33 Reviews

Load More Reviews