AdRoll 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

AdRoll

4.0

(74)

Pricing

Starting at $1.00 per month

About AdRoll

AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository.

The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics.

AdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures.

AdRoll Screenshots

AdRoll Pricing and Plans

Starting price: $1.00 per month

Free Trial

Free Version

Basic

$1.00

per month

No plan information available

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AdRoll Features

Popular features found in Retargeting
Audience Targeting
Behavioral Targeting
Geotargeting
Mobile Retargeting
Social Media Retargeting
Website Visitor Tracking
More features of AdRoll
A/B Testing
Activity Dashboard
API
Behavior Analytics
Campaign Analytics
Campaign Management
Communication Management
Conversion Tracking
CRM
Cross Channel Attribution
Customer Segmentation
Customizable Reports
Data Visualization
Display Ad Management
Dynamic Content
Lead Management
Marketing Automation
Marketing Calendar
Multi-Channel Marketing
Personalization
Real-Time Data
Recommendations
Reporting & Statistics
Retargeting Ads
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
Template Management

AdRoll Integrations

Attribution

HubSpot CRM

Joomla

Mailchimp

OpenCart

Unbounce

See all 31 integrations

AdRoll User Reviews

Overall Rating

4.0

Ratings Breakdown

42%

30%

19%

Secondary Ratings

Ease of Use

3.9

Value for money

3.7

Customer support

3.9

Functionality

3.9

Louise A.

Verified reviewer

Used weekly for more than 2 years

Review source

Reviewed February 2018

Good re targeting software with lots of help!

The ability to reach new audience through retargeting ads!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients.

Cons:

The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible.

Shaun F.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2019

Hit or miss, but a platform worth testing

I have used Adroll for a number of different clients, and like my title says the results are very hit or miss. As a branding tool I think Adroll can be very powerful and the fact they measure view-through conversions is a nice feature but most of my clients aren't interested in that metric. With all that being said we have a number of ecommerce clients that are seeing great ROAS from the platform. I believe this is due to their unique dynamic banners.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves.

Cons:

I find their interface a little challenging to use and optimize. Updating UTM parameters can be challenging and a bit time consuming.

Verified

Reviewer

Furniture

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed February 2018

Clunky advertising platform with lackluster customer support and noticeable lack of features.

While we used it, we were able to re-target our site visitors. In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why.

Cons:

We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate.

John H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Inexpensive Remarketing

I enjoy using AdRoll for client remarketing. They will always be a part of my advertising stack.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors.

Cons:

Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods.

Igor G.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Perfect for chasing your website visitors with ads

Great platform for advertising.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it.

Cons:

Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s

Kelly S.

Verified reviewer

Publishing

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed December 2017

Good tool, but at mercy of account managers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to create custom audiences based on site behavior or CRM lists is pretty robust. Custom attribution and credit settings are helpful to assess the true impact of your campaigns. Ad creative support is helpful when things get busy!

Cons:

The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than others. This has made it difficult to keep a large account running smoothly. As a result, we've had our share of the ads running at the wrong time ... even an other advertiser's ads running in our account!

Natalie D.

Verified reviewer

Apparel & Fashion

51-200 employees

Used other for more than 2 years

Review source

Reviewed April 2019

Great Starter Retargeting Software

For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting.

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to set up and implement. User friendly.

Cons:

As with other retargeting software, it's difficult to control where your ads will show up, and what they look like when they do. This is a tough sell for premium brands who are very particular about their identity. Also, their reporting does not line up with Google Analytics, which is because they don't measure last click, their attribution window is MUCH larger. So just be aware of that when measuring performance.

Jason B.

Verified reviewer

Retail

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed June 2018

Very Beginner Remarketing Tool

This will help you capture more sales to the people who have left your site. It can be a very useful tool for smaller stores.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool is incredibly easy to use and to set up for anyone. I have recommended this software to many small ecommerce stores who have used it successfully.

Cons:

This is a very basic remarketing tool. Their functionality is very old and hasn't caught up with the other companies that are doing well in this space. Their tool works great for small stores but I would never recommend it for a medium to alrge size store.

Andrew P.

Verified reviewer

Used weekly for more than 2 years

Review source

Reviewed June 2018

Easy to use- and very effective

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself.

Cons:

We would like more granular analytics so that we can better judge which and why certain ads perform better than others.

Kimberly S.

Verified reviewer

Internet

5001-10000 employees

Used weekly for less than 2 years

Review source

Reviewed February 2019

Average retargeting vendor

Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app.

Cons:

Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features.

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