Adobe Analytics 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adobe Analytics

4.5

(236)

Pricing

Pricing available upon request

About Adobe Analytics

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Collect and ingest behavioral data in real-time from your web and mobile channels.
Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys.
Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Screenshots

Adobe Analytics Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Adobe Analytics Features

Popular features found in Data Analysis
Data Discovery
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Storytelling
More features of Adobe Analytics
A/B Testing
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
AI/Machine Learning
Alerts/Notifications
API
Attribution Modeling
Audience Targeting
Behavior Tracking
Campaign Analytics
Campaign Segmentation
Campaign Tracking
Conversion Tracking
CRM
Cross Channel Attribution
Customer Journey Mapping
Customizable Branding
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Management
Data Storage Management
Drag & Drop
Historical Reporting
Monitoring
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Touch Attribution
Performance Metrics
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Real-Time Updates
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Scheduled/Automated Reports
Search/Filter
Tagging
Third-Party Integrations
Trend Analysis
Website Analytics

Adobe Analytics Integrations

Adobe Campaign

Adobe Commerce

Adobe Audience Manager

Adobe Target

Google Ads

Microsoft Advertising

See all 8 integrations

Adobe Analytics User Reviews

Overall Rating

4.5

Ratings Breakdown

57%

34%

Secondary Ratings

Ease of Use

3.9

Value for money

4.0

Customer support

4.1

Functionality

4.4

Emir H.

Verified reviewer

Financial Services

10000+ employees

Used daily for less than 2 years

Review source

Reviewed October 2021

One of the powerful marketing analytics tool out there

Adobe Analytics is a super easy-to-use tool even for a huge dataset. This platform has so many interactive and interesting features that we really enjoy using it. I personally really like the user interface as it is so simple and clean as compared to many other competitors of this product. There is a lot of personalization leverage given to users which again gives the product some brownie points.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The workspace element in the software is kind of a self-service that leads to an analysis of data depending on the influx of clicks on our website. Adobe Analytics has a really nice interface that helps users in finding the right function just at the right time. It is also really efficient as it gives us a very detailed reporting of graphs which helps us in a clear analysis. This tool is an altogether great product that works pretty well when analyzing different types of marketing campaigns just to identify and gauge their contribution in order to bring new customers and boost sales. It has been very beneficial to all of us and that is the reason why I recommend this platform to others.

Cons:

One important con I think is that the product starts updating in the middle of the week which means business days so this should be fixed. Moreover, all of the community forums and the level of customer service should be improved with a detailed question and answer session.

Verified

Reviewer

Marketing and Advertising

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed December 2022

Top notch web analytics tool

allow access to data to various departments

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy to use with drag and drop functionality to modify dashboard and create custom reports

Cons:

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Reasons for choosing Adobe Analytics

you can completely customize the product to fit the configuration of the site

Reasons for switching to Adobe Analytics

more customizable and integrated in adobe experience cloud already present in the company

Benjamin R.

Verified reviewer

Education Management

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed July 2021

Expensive, buggy, and not intuitive.

Very poor. We were customers for over 5 years, but recently have began experiencing serious issues with basic analytics reporting. Adobe Target became entirely unused when our company discovered that the free version of Google Optimize was superior. The toolset is far too cumbersome to train new analysts to be familiar with - even those with strong experience in other BI tools.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The basic metrics such as users/sessions (which they arbitrarily call "Visits") seem to match up with other analytics software when compared.

Cons:

Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. We are constantly messaging support to get basic features "turned on". Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. The software requires updates too frequently, and will cease working altogether if these updates are not installed.

Md. Tanvir Bin N.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed November 2023

I can produce predicted insights with Adobe Analytics smoothly

The user interface is really straightforward to use, and obtaining reports is pretty easy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Cons:

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.

Reasons for choosing Adobe Analytics

It provides further information about data collection and deployment.

Reasons for switching to Adobe Analytics

In comparison to the tidy user interface of Adobe Analytics, the UI of Microsoft Power BI is far poorer.

Kevin A.

Verified reviewer

Motion Pictures and Film

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed August 2021

Analytics for Everyone

My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Cons:

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Reasons for switching to Adobe Analytics

I already had the Adobe software in my computer. So I wanted to see if I could track everything all under the Adobe system.

Verified

Reviewer

Publishing

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed December 2019

Beautiful Visual of Marketing Efforts

Absolutely incredible. Love how it integrates with Adobe Cloud.

Ratings Breakdown

Ease of use

Functionality

Pros:

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Cons:

It took a little while to get used to some of the design elements of the charts

Reasons for choosing Adobe Analytics

We actually use this product with our other products for a balanced approach.

Verified

Reviewer

Computer Software

10000+ employees

Used other for more than 2 years

Review source

Reviewed April 2020

High-end, well-integrated analytics tooling

We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons:

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Reasons for switching to Adobe Analytics

Google Analytics is a great analytics tool for smaller businesses and start-up's, but SiteCatalyst is more suitable for larger, enterprise customers.

Verified

Reviewer

Human Resources

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed May 2019

Lots of fire power, worth the money if you use it right.

We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Cons:

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Reasons for choosing Adobe Analytics

We're adopting a lot of adobe products. Keeping everything as part of the Adobe Suite makes sense for us.

Verified

Reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed April 2020

Adobe Analytics Review for Marketing Agency

Ratings Breakdown

Ease of use

Functionality

Pros:

Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Cons:

It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

Reasons for switching to Adobe Analytics

This was lead by the agency as well as the client as a desire to migrate to Adobe. While we are relatively new with the implementation, so far results have been great.

Sandeep P.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2020

Adobe Analytics Review

Its a been a great experience and its easy for non technical people to onboard to this tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Cons:

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

Reasons for choosing Adobe Analytics

There were more control and customization possible

Showing 1 - 10 of 236 Reviews

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