Brand Navigator 2026: Benefits, Features & Pricing

BlueOcean’s breadth of data spans siloed, resource-intensive solutions giving you always-on, competitively contextual insight. A technology-led approach to brand insight, eliminating wasted time, and minimizing human bias without compromising value.

3rd-Party Only
No first-person research, conduct customer surveys or facilitate focus groups. Only publicly available data from the wild.

Data + Answers
Using a combination of data and actionable recommendations that are usable across all levels of an organization.

Benchmarked
Our data is relative to the ever-changing marketplace and closets competitors, giving increased agility to respond when opportunities or threats arise.

Speed
Typical brand studies take months, we take days. Our always-on platform constantly tracks brands and their changing dynamics to provide answers when you need them.

Brand Navigator allows customers to drive growth and explore whitespace in real time while working seamlessly with existing primary research and brand tracking. Features include:

Market Index
A high-level view of brand and competitor performance across the five BlueOcean Factors. Blue Scores across the competitive set are agg...