OWOX BI 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

OWOX BI

5.0

(18)

Pricing

Starting at $24.00 per month

About OWOX BI

OWOX BI is a leading data democratization platform.

Democratization is about zero learning curve: auditable access, well-known interface & decision-making culture.
+150k digital analysts use OWOX BI to break down data silos and equip business users with the reports they need.

Our proprietary technology provides seamless data collection, preparation, and enablement for brands from eCommerce, SaaS, Finance, and other niches across the US and EU.

OWOX BI Screenshots

OWOX BI Pricing and Plans

Starting price: $24.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

Select from 12 data sources
1 pipeline
1 seat
Automated daily data refreshes
7-day data actualization
Data monitoring
Connect Google Sheets
Add up to 8 more pipelines for $40 per month each

Starter

$24.00

flat rate, per month

Plan includes:

Select from 15 data sources
10 pipelines
5 seats
Automated daily data refreshes
21-day data actualization
Cookie-less privacy complaint tracker
Merge data from different sources with easy-to use transformations
Real-time user behavior data streaming data streaming
Historical data import
Visualize data in Google Sheets or Looker Studio

Team

$29.00

flat rate, per month

Plan includes:

Everything in Growth+
Select from 33 data sources
10 pipelines
Unlimited seats
Automated dailty data refreshes
21-day data actualization
Smart marketing dashboard tailored to your business model
Custom attributions modeling
Visualize data in Tableau, Qlik and Power BI
Data region choice (US, EU, Other)

Corporate

Pricing available upon request

Plan includes:

Everything in Professional+
Select from 150+ data sources
Custom data modeling
Advanced transformations done for you
Dedicated Customer Success Manager
Enterprise SLA

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OWOX BI Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of OWOX BI
A/B Testing
Activity Dashboard
Ad hoc Query
API
Campaign Tracking
Cohort Analysis
Customer Journey Mapping
Customizable Reports
Dashboard Creation
Key Performance Indicators
Multi-Channel Attribution
Performance Metrics
Predictive Analytics
Profitability Analysis
Reporting/Analytics
Scorecards
Trend/Problem Indicators
Visual Analytics

OWOX BI Integrations

LinkedIn for Business

Google Analytics 360

Meta for Business

Twitter/X

OWOX BI User Reviews

Overall Rating

5.0

Ratings Breakdown

100%

Secondary Ratings

Ease of Use

4.3

Value for money

4.9

Customer support

5.0

Functionality

4.9

Alex K.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

A solution to reduce time on daily marketing analytics routine

First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

Cons:

Nothing! Great tool, great team, great results!

Dmytro S.

Verified reviewer

Information Services

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed October 2021

Great instrument to analyze online and offline marketing data

There are lots of things to mention. The main points on this list are: we calculated the ROPO impact, effectively managed ad channels, reduced spending, built comprehensive reports for the sales team and management, improved our marketing strategies, found new areas of growth for the business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OWOX BI has a vast scope of useful features to process marketing data. It automatically collects, processes, and merges data from many channels. But one thing that our team appreciates the most, OWOX BI helps us to process offline orders and take them into account in general reports. It’s a fantastic option since we now receive accurate data on customers’ activity and sales. The cohort analysis is something we look to explore further on. That’s to say, OWOX BI has much to offer.

Cons:

You need to have good analytical skills as a marketer to make the most of this tool and its features. Though, they have some great user cases in their knowledge base.

Verified

Reviewer

Used daily for less than 12 months

Review source

Reviewed October 2017

Great software, a must-have for date-oriented marketers

It is a massive time-saver !

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

+ Ease of use. It is very easy to set up data pipelines and attribution models. + Google Sheets integration : very useful to push manual data to GA (eg. offline cost data) + Reactive support : customer support questions are answered promptly and professionally

Cons:

- Could have additional data sources for pipelines - Would love to have a feature to connect to Data Studio.

Verified

Reviewer

Computer Networking

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed August 2021

Fantastic functionality and data analysis

OWOX BI solved many problems for our company. It helped us measure the impact of ROPO-effect, analyze users’ sessions, and evaluate email marketing efforts. There are multiple metrics that we calculate to determine the problem spots. We also found new opportunities for growth. Ever since our marketing team started using OWOX BI as a chief analytical tool, we made decent progress in our marketing strategies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OWOX BI is the tool that empowers data and adds more sense to it. I never thought we could get so many insights from the gathered data. Now we can calculate everything we need to know for the business success, and then put it in convenient reports for other teams to acknowledge.

Cons:

It was a bit difficult to understand how to set certain reports but their support team helped us to do it properly. So, you might need some assistance at the beginning.

Tetyana G.

Verified reviewer

Telecommunications

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed February 2019

A handy service for marketing analysis

It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

Cons:

I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

Kate K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed February 2019

Really great tool for every marketer

Now we make all crucial decisions based on data, not on predictions. That has completely changed our marketing efforts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns. And offline sales were also very important for us, so we wanted to take them into account as well. OWOX BI team solved all our problems and helped to collect, process, and combine all the necessary data.

Cons:

We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time.

Verified

Reviewer

Computer Software

201-500 employees

Used monthly for less than 2 years

Review source

Reviewed June 2021

This technology will help you discover more data

Ever since I start using OWOX BI, I realized the true power of the gathered data. The service helped me to collect more than 20 metrics I needed for an in-depth marketing analysis as well as the cohort analysis. No more struggle with datasheets and reports that usually take much time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like is that OWOX BI has many options for data processing. Their dedicated team regularly updates the functionality to meet users demands. Just recently, they implemented a feature with forecasts. Now, you can manage all-in-one marketing analytics, import and view data from multiple channels, as well as predict whether your marketing plans will be realized.

Cons:

Nothing of the sort. If the service is put to its intended use, no faults can be found. However, you need to be analytical savvy as a marketer to reap the benefits of OWOX BI.

Maryna N.

Verified reviewer

Computer Software

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed April 2019

A useful service for building brilliant reports

We couldn’t build comprehensive reports with data on users’ behavior in Google Analytics. So, we used OWOX BI to take into account CRM data, and gather all information in Google BigQuery. This tool helped us reflect all data needed for cohort analysis. Based on obtained reports, we re-allocated our budget on customers who are ready to purchase our products and improved our LTV.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OWOX BI lets us merge users’ data from the website, Google Analytics, and salesforce , create data reports that include all users’ sessions, as well as conduct cohort analysis. We now can easily export all stats in Google Sheets and clearly see our budget spends.

Cons:

There isn’t anything we couldn’t figure out. Their blog is a helpful source of information, especially at the beginning.

Yevhen Z.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed July 2022

Easy monitoring of all marketing KPIs

Our team re-distributed the budget to effective channels, and the ROI increased by 12%. This is an amazing result for the business, which we couldn’t obtain without OWOX BI

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool combines data from different channels - you don’t have to upload anything manually. It automatically exports data from different channels, calculates required marketing metrics, and helps to visualize the actual picture of your business in figures.

Cons:

It’s somewhat difficult for beginners since you should have a minimum knowledge of web analytics.

Valeria T.

Verified reviewer

Computer Software

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed April 2019

Perfect solution for retailers

OWOX BI is a perfect solution for retailers. It showed us the ROPO effect, so we now see that online ads brought us more clients than we thought, even though 70% of all purchases were made offline. Knowing this, we re-allocated the budget in a more efficient way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OWOX BI lets us evaluate online and offline sales and see the value of each user session that leads them to the purchase in the physical store. Using this tool, we are able to see how online ads help us increase revenue.

Cons:

There's nothing to complain about. As a marketer, you might require the help of analysts at first but in the long run, it's not that difficult.

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