G2 Buyer Intent 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if G2 Buyer Intent is right for your organization?

Our Buyer Intent Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

G2 Buyer Intent

3.9

(8)

Pricing

Pricing available upon request

About G2 Buyer Intent

G2 Buyer Intent provides insights to help sales teams identify high-intent prospects that are actively researching software products. This solution can be used by marketing teams to create and enhance ABM campaigns. By tracking G2 profile views and comparisons, it helps sales teams reach out to prospects at an appropriate time in order to increase conversion rates.

The intent data provided includes company names and locations, date and time of profile visits, number of profile visitors, plus more. Customer Success teams can also use G2 Buyer Intent to track companies that are actively researching competing solutions in order to identify the likelihood of customer churn and proactively create retention plans.

Pricing for this solution is provided by G2. Support is available via online guides and other resources.

G2 Buyer Intent Screenshots

G2 Buyer Intent Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

G2 Buyer Intent Features

Popular features found in Buyer Intent
B2B Lead Generation
Competitive Analysis
Intent Data
Lead Notifications
More features of G2 Buyer Intent
Activity Tracking
Behavior Tracking
Content Marketing
CRM
Customer Activity Tracking
Customer Profiles
Data Visualization
Lead Capture
Lead Generation
Lead Qualification
Multi-Channel Attribution
Real-Time Data
Sales Management
Web Traffic Reporting

G2 Buyer Intent Integrations

Marketo Engage

Terminus

LinkedIn for Business

HubSpot Marketing Hub

G2 Buyer Intent User Reviews

Overall Rating

3.9

Ratings Breakdown

50%

13%

25%

13%

Secondary Ratings

Ease of Use

4.8

Value for money

3.4

Customer support

4.0

Functionality

4.3

Have you used G2 Buyer Intent and would like to share your experience with others?

Verified

Reviewer

Internet

51-200 employees

Used daily for less than 12 months

Review source

Reviewed July 2022

Generating deals from software reviews

Ratings Breakdown

Ease of use

Functionality

Pros:

- G2 is one of the biggest platforms for software reviews and comparison and hence a big amount of companies looking for software are active there - Getting insights who of these companies are searching for services similar to ours is really valuable in pushing our sales representatives to call companies with concrete buying intent - Luckily, this also shows in our sales success and we were already able to sign some deals based on the buyer intent data from G2

Cons:

We are also addressing rather small and localized companies who seem to not use G2 often times - most buyers we receive are bigger and international ones.

Keleigh C.

Verified reviewer

Computer Games

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed June 2025

Great!! Highly Recommend

Ratings Breakdown

Ease of use

Functionality

Pros:

Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust

Cons:

I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do.

Verified

Reviewer

Computer Software

11-50 employees

Used daily for free trial

Review source

Reviewed May 2025

Egregiously overpriced + inaccurate data. Pushy sales. Stay away.

We bought the Core package, and got an extended free trial of Buyer Intent. I got to use this tool for 2 months. Do not waste your money on this. You're better off just paying for ZoomInfo who they use for this information. Or cheaper companies like Cognism, Apollo, Lusha. or LeadIQ.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's nice to get some insight into whose visiting your page, however the insights are not 100% accurate which mean they're quite useless. G2 is not allowed to give you the actual account data, they use third party applications like ZoomInfo to guess what this person might be due to their privacy policy.

Cons:

This tool is egregiously overpriced, especially since they don't tell you exactly who your lead might be. Just to save you time this is their pricing structure in USD: 1) Core = 10,000/year 2) Review Growth = $18,000 (Must buy Core to get the review package, plus you must pay even more for review incentives.) 3) Buyer Intent = $40,000-$50,000 At most this should cost closer to $250/month, and that's a stretch.

Guibril D.

Verified reviewer

Environmental Services

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed November 2025

G2 a good review website

It's cool because it's easy and simple, and I found that the questions are really good to know if the software/website is good or not.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's cool because you can give your real opinion on software or a website. It's really ease to use. You have reviews for so many websites you can always found what you were looking for

Cons:

I think some reviews are not always real, maybe sometimes it's just some people who want to make good reviews for their website or software.

Verified

Reviewer

Higher Education

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed April 2022

Best place to get genuine software reviews

I came to know about this site via LinkedIn. After that before purchasing/ using any software I first visit G2 to get more information about software which helps me to get best software as per my requirement. Apart from reading reviews now I am also continuously posting my opinions about software's, applications, websites which I often uses so as help others as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. It is very easy to use and user friendly software. 2. User can search software according to his requirements from thousands of software available on platform and get required information. 3. It is very easy to compare between two software so as to finalize best software. 4. All reviews available are genuine, detailed and to the point. 5. Each software review contains both pros and cons so buyer can get clear idea about software.

Cons:

No any cons noticed so far. G2 should invite more reviewers to submit their genuine opinion about products as this platform is not much famous in India so I feel G2 should increase its reach via social media platforms so as to get more engagement.

Verified

Reviewer

Information Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2024

Something for the Revenue team, but nothing particularly special

Overall, G2 Buyer Intent requires quite a lot of effort to set up and run effectively; otherwise, the benefits may be minimal. The team managing it needs to classify specific targeted industries/ICPs and upload multiple lists to ensure the intent signal monitoring works. From a sales perspective, the conversion rate has remained quite low even after it has been implemented for one year on my team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that G2 Buyer Intent shows signals about competitors' audience activities on G2, which can help us prevent existing clients from churning and switching to competitors, while also giving us a chance to convert clients from competitors.

Cons:

It only shows intent from accounts/companies instead of contacts/leads directly, so Sales still need to put in a lot of effort to prospect here. The G2 Buyer Intent integration with CRM and other Sales tools performs quite poorly, as it merely compiles the information without being intelligent enough.

Reasons for switching to G2 Buyer Intent

We didn't actually switch—we're utilizing both at the same time! We acquired G2 Buyer Intent after ZoomInfo.

Bed K.

Verified reviewer

Design

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed April 2022

Genuine SaaS Product Review Platform.

I am searching for a review and comparison of alternatives before buying any software, my requirement is fulfilled by G2 platforms. I am always browsing G2 for getting genuine reviews and comparisons.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love to read the experience user's point of view on any software before I am going to buy this. Though there are multiple software review platforms I found G2 is outstanding and always prefer to read reviews on G2. An alternative list created by G2 is more useful for me while searching best suitable software for me.

Cons:

There are no cons to G2. I feel review approval time is a little bit longer than others but it is ok for maintaining the quality of review on their platform. If they make their review approval process faster then I will be happy and which encourages me to share my thoughts on more products.

Emile L.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed March 2021

G2 Is a great resource

Overall, I really like G2. I use it on a regular basis to demonstrate where certain companies fall on certain scales. There's also a great feature that allows you to generate "reports" where you can show data a certain way, which can also be very useful. The fact that it's a third-party makes it very useful in sending unbiased information to clients/prospects. I highly recommend this software.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like that this software is easy to use and has a user-friendly interface. It's easy to search for other software and pull information about them. It's also easy to find different "articles" about each software, for example, a "top 10 easiest to use ____ software" which can be very beneficial for sending to prospects.

Cons:

I'd say the only thing I dislike about G2 is that occasionally, they do not have enough information to generate reviews on a given software. If they were able to pull more user-reviews, it would be more useful, but that's not the easiest thing to do. Overall, great.

Showing 1 - 8 of 8 Reviews